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SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In addition, they give us an overview on the challenges of communication and the future of journalism.

The South by Southwest Festival is one of the biggest creativity events in the world and also one of the most important annual opportunities to see what’s new in communications, marketing, technology and advertising.

Carolina Fullen, Innovation and Social Engagement Director, MSLGROUP Andreoli


Marcelo Minutti, Head of Innovation and Digital Practices, MSLGROUP Andreoli

About MSLGROUP Andreoli

MSLGROUP Andreoli is the public relations and engagement arm of Publicis Groupe in Brazil and Latin America. The agency has been present in Brazil for over 20 years and operates in 14 Latin American countries with its own operations and a wide network of affiliated agencies. Paulo Andreoli is the founder and President of MSLGROUP Andreoli, a firm he created in 1993.