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SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today’s highlight in biggest creativity events in the world.

The South by Southwest Festival is one of the most important annual opportunities to see what’s new in communications, marketing, technology and advertising.

Marcelo Minutti, Head of Innovation and Digital Practices, MSLGROUP Andreoli


Carolina Fullen, Innovation and Social Engagement Director, MSLGROUP Andreoli

About MSLGROUP Andreoli

MSLGROUP Andreoli is the public relations and engagement arm of Publicis Groupe in Brazil and Latin America. The agency has been present in Brazil for over 20 years and operates in 14 Latin American countries with its own operations and a wide network of affiliated agencies. Paulo Andreoli is the founder and President of MSLGROUP Andreoli, a firm he created in 1993.