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Building a Strong Digital Influencer Program: Part I: WHY

By Tara Hunt, MSLGROUP, Canada There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential than traditional celebrities, as well as their cover story this month featuring YouTubers Shane Dawson and Jenna Marbles 're-writing' the rules of fame, to New York Magazine's exploration of what YouTube fame looks like, to Fast Com ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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Even A Cookie Can Have A Point of View

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP There wasn't a more relevant quote at MSLGROUP's Brand Purpose, Millennials and the Epic Creative that Engages Them panel discussion at the Cannes International Festival of Creativity Tuesday morning than this one by B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondalez.  Bough was referring to the wild ...

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MSLGROUP’s #CannesLions 2014 Update

The Cannes Lions International Festival of Creativity kicked off in Cannes earlier this week, the festival is scheduled to run from 15 to 21 June, 2014. This year also happens to be the fifth anniversary of the PR category at Cannes Lions. Our Chief Client Officer, Renee Wilson, who’s serving as the President of the PR Lions jury, feels that, “We have come a long way in gaining our own category, and trainin ...

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Brand Purpose, Millennials, and the Epic Creative That Engages Them

This year’s Cannes Lions International Festival of Creativity features PR Lions which will be awarded to the freshest creative PR campaigns, programs and tactics that actively engage consumers,audiences with products,brands,organisations and demonstrate the highest levels of strategic planning, creativity and business results. We’re also very pleased to announce that our Chief Client Officer, Renee Wilson i ...

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Searching for Wisdom in the Creative Cacophony at Cannes

Renee Wilson, Chief Client Officer, MSLROUP I’ve been to Cannes a number of times as a juror and as a delegate, and I’ve always approached it as an inspiring creative journey and a momentous learning experience. This time each year, I’m reminded why I chose to be a professional communicator. I’m excited by the energy of Cannes and its awesome magnetism that attracts some of the most creative minds in the wo ...

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Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially dive ...

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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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Creative Vine Campaigns By Brands

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGO’s for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Companies Companies are getting creative with Vine and using it for a variety of purposes, including: marketing efforts, corporate campaigns, an ...

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