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Capturing the Spark | The Future of Creativity

By Sachin Karle, Executive Creative Director,  MSLGROUP in India Ideas can come to anyone, anytime and anywhere, says 19 year creativity veteran Sachin Karle. What's important is being prepared to receive it. “Necessity is the mother of invention” they say. And that’s so true. India’s legendary industrialist Ratan Tata was once travelling in his car on a rainy day. He saw a family of four riding on a scoote ...

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Marketing Budgets: Who Gets What | India Comms Report 2015

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India Needed now: Value-added communications Our world is changing. The media landscape is altering. Communication is evolving. Mediums of communication are mushrooming. And the pace of evolution is staggering. Recognising this, PR agencies are switching fast from the traditional model to integrated communication. They are investing in the tools and t ...

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India Strategic Communications Report 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India The 2014 edition of what we refer to as the ‘India public relations (PR) report’ – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’ – focused on the downturn and how agencies are coping with it. The survey – carried out across India – focused on senior PR professionals and their views on how the business ...

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Building a Strong Digital Influencer Program: Part II: WHO

By Tara Hunt, MSLGROUP, Canada Now that we've established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let's dive into why they've become such powerhouses. All-in-all, you'll see that they appeal to their audiences because they have a very different approach from traditional marketing/advertising. They are audience-centric, highly acce ...

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MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. 1. What's Next for Facebook Messenger? Look to Asia Facebook Messenger is now looking to adopt features similar to those in WeChat but tailored to how people in North America and Europe use their smartphones. [caption ...

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MSLGROUP Asia Weekly Digital News Digest – November 11, 2014

  MSLGROUP's Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what's important and trending. 1. China lifts ban on Facebook, Twitter, Youtube at APEC meet: Economic Times, India The Asia-Pacific Economic Cooperation forum media centre has allowed reporters to access social networking sites such as Twitt ...

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Building a Strong Digital Influencer Program: Part I: WHY

By Tara Hunt, MSLGROUP, Canada There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential than traditional celebrities, as well as their cover story this month featuring YouTubers Shane Dawson and Jenna Marbles 're-writing' the rules of fame, to New York Magazine's exploration of what YouTube fame looks like, to Fast Com ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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Even A Cookie Can Have A Point of View

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP There wasn't a more relevant quote at MSLGROUP's Brand Purpose, Millennials and the Epic Creative that Engages Them panel discussion at the Cannes International Festival of Creativity Tuesday morning than this one by B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondalez.  Bough was referring to the wild ...

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MSLGROUP’s #CannesLions 2014 Update

The Cannes Lions International Festival of Creativity kicked off in Cannes earlier this week, the festival is scheduled to run from 15 to 21 June, 2014. This year also happens to be the fifth anniversary of the PR category at Cannes Lions. Our Chief Client Officer, Renee Wilson, who’s serving as the President of the PR Lions jury, feels that, “We have come a long way in gaining our own category, and trainin ...

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