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Relevance is of The Essence | #FutureofCreativity

By Nidhi Makhija-Chimnani, Director- Research and Insights, MSLGROUP In today’s digital world, people often find that they’re awfully busy. Busy making overwhelming to-do lists on their latest productivity app. Busy trying to get their inbox down to zero. Busy checking all those notifications on WhatsApp, Facebook, LinkedIn, Twitter, Instagram, reading the news at NYTimes and The Guardian… phew! What’s a br ...

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PR in India Needs to Be Integrated with the Marketing DNA

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India While PR is adopting a fresh approach, it still has a long way to go before it can become part of the marketing DNA. Advertising continues to be the leader on this front. Even digital, which burst onto the scene relatively recently, has moved ahead by its sheer ability to reach a larger audience. A high 48% of the respondents ranked advertising ...

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Capturing the Spark | The Future of Creativity

By Sachin Karle, Executive Creative Director,  MSLGROUP in India Ideas can come to anyone, anytime and anywhere, says 19 year creativity veteran Sachin Karle. What's important is being prepared to receive it. “Necessity is the mother of invention” they say. And that’s so true. India’s legendary industrialist Ratan Tata was once travelling in his car on a rainy day. He saw a family of four riding on a scoote ...

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Marketing Budgets: Who Gets What | India Comms Report 2015

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India Needed now: Value-added communications Our world is changing. The media landscape is altering. Communication is evolving. Mediums of communication are mushrooming. And the pace of evolution is staggering. Recognising this, PR agencies are switching fast from the traditional model to integrated communication. They are investing in the tools and t ...

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India Strategic Communications Report 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India The 2014 edition of what we refer to as the ‘India public relations (PR) report’ – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’ – focused on the downturn and how agencies are coping with it. The survey – carried out across India – focused on senior PR professionals and their views on how the business ...

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Building a Strong Digital Influencer Program: Part II: WHO

By Tara Hunt, MSLGROUP, Canada Now that we've established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let's dive into why they've become such powerhouses. All-in-all, you'll see that they appeal to their audiences because they have a very different approach from traditional marketing/advertising. They are audience-centric, highly acce ...

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MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important and trending. 1. What's Next for Facebook Messenger? Look to Asia Facebook Messenger is now looking to adopt features similar to those in WeChat but tailored to how people in North America and Europe use their smartphones. [caption ...

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MSLGROUP Asia Weekly Digital News Digest – November 11, 2014

  MSLGROUP's Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what's important and trending. 1. China lifts ban on Facebook, Twitter, Youtube at APEC meet: Economic Times, India The Asia-Pacific Economic Cooperation forum media centre has allowed reporters to access social networking sites such as Twitt ...

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Building a Strong Digital Influencer Program: Part I: WHY

By Tara Hunt, MSLGROUP, Canada There has been a great deal of buzz lately about the new influencer. From Variety Magazine's study that showed that YouTubers are more influential than traditional celebrities, as well as their cover story this month featuring YouTubers Shane Dawson and Jenna Marbles 're-writing' the rules of fame, to New York Magazine's exploration of what YouTube fame looks like, to Fast Com ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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