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Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially dive ...

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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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Creative Vine Campaigns By Brands

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGO’s for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Companies Companies are getting creative with Vine and using it for a variety of purposes, including: marketing efforts, corporate campaigns, an ...

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Introducing An Easy Guide to Vine

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France According to a 2012 study, more than one billion people own smartphones. Of these, 65% use their phones for mobile applications, not for calling others. Mobile apps are the main benefit of having a smartphone, and are used for a wide range of purposes. One in particular, mobile video viewing, is growing quickly. With 69% of smartphone owne ...

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Marketing Magazine: PR Gets a Wake-up Call

While some PR firms have simply bolted on social media and content marketing functions, MSLGROUP is putting content at the centre of the entire operation. The Publicis Groupe-owned agency is moving into a “content-centric communications” agency model. The model is based on delivering strategic big ideas, then leveraging the content over multiple channels with great efficiency, says Gayla Brock-Woodland, pre ...

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Reputation: How It Is Built and Maintained, and The Role of PR

Businesses are getting increasingly conscious of the power of reputation. It is customers’ perception of a company that drives purchase decisions. It is also what attracts talent and assures partners that they are doing business with a company they can trust. So, it’s not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, ...

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MSLGROUP’s Gayla Brock-Woodland Interviewed By Marketing Magazine

Gayla Brock-Woodland has led MSLGROUP's Canada operation through a period of significant expansion, building a full-service team that has won agency of record status with leading Canadian companies, including Procter & Gamble. She was recently interviewed by Marketing Magazine Canada's Rebecca Harris on "The New Frontier of PR". Here's a short excerpt of the interview. Do visit Marketing Magazine for th ...

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Storytelling & Purpose: Insights from #CMF13

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Captivate, Connect, Activate: this was the motto of the 19th Cause Marketing Forum held in Chicago on May 29th and 30th. Like every year, leaders, experts, masters, practitioners on the client and on the agency side join together for this must-attend annual conference which MSLGROUP sponsored this year with our PurPle approach to collaborative so ...

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Will German Politicians Adapt to New Trends in Digital Campaigning?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany The US presidential election was the biggest media event of 2012, in the United States and abroad and many German journalists followed the campaign trail, reporting live from the various battleground states. Two bloggers even used crowd-funding to finance an election-themed road trip to follow in the footsteps of Alexis de Tocqueville ...

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US Elections: Make Gentle the Life of this World?

By Erik Martens, Director - Public Affairs, MSL Breda in The Netherlands With the campaign for the US presidency having entered its last and decisive phase, it’s still in the balance who will prevail on November 6. Both candidates are pulling out all the stops in order to gain every single vote out there. Especially in the swing states Ohio, Florida, Virginia, Iowa, Colorado, Nevada, New Hampshire and Wisco ...

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