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By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany The US presidential election was the biggest media event of 2012, in the United States and abroad and many German journalists followed the campaign trail, reporting live from the various battleground states. Two bloggers even used crowd-funding to finance an election-themed road trip to follow in the footsteps of Alexis de Tocqueville ...

By Erik Martens, Director - Public Affairs, MSL Breda in The Netherlands With the campaign for the US presidency having entered its last and decisive phase, it’s still in the balance who will prevail on November 6. Both candidates are pulling out all the stops in order to gain every single vote out there. Especially in the swing states Ohio, Florida, Virginia, Iowa, Colorado, Nevada, New Hampshire and Wisco ...

  LoudSauce is a crowdfunding platform that funds advertising for social good. People upload video, print & outdoor ads and pledge money, and LoudSauce organizes the media buy and publishes the ads.    Termed the ‘Kickstarter’ of grassroots advertising by GigaOm blogger Barb Darrow, LoudSauce has enabled 2,304 pledges of $131,045 for 35 campaigns, and the crowdfunded ads have reached 30 millio ...

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA As online display advertising continues to seemingly under-perform on click-through rates, more advanced content rich ad formats, such as the IAB’s ‘Rising Star’ formats, are being introduced in a bid to reverse the trend. These allow unprecedented amounts of rich content: video, image libraries, interactive product demonstrations – they are essentiall ...

Our CEO Olivier Fleurot was in the news again today. He shared his opinion on Cannes Lions in an article on PRWeek US titled 'PR can't opt out of Cannes because it shapes CMO views'. And it hasn't gone unnoticed by the likes of Olivier Fleurot, CEO of Publicis' PR arm MSLGroup, that the winning work is often carried out for foundations or non-profits. "Ad agencies can be more daring and take more risks" wit ...

AdForum.com, a leading information provider focused on the global advertising industry with half a million monthly users, has interviewed our chief executive Olivier Fleurot for their blog Attitude. [caption id="attachment_5314" align="aligncenter" width="500" caption="Olivier Fleurot Interview In AdForum"][/caption]   In this 10-minute interview, Olivier touches upon a variety of key topics - starting ...

Pepsi recently introduced its newest product, but it’s not a soft drink. Pepsi Pulse, a social-media-driven interactive dashboard for everything on pop culture, went live on April 30 in the run-up to PepsiCo’s celebrity-infused ‘Live for Now’ global ad campaign that premiered on May 7. Brad Jakeman, president (global enjoyment, brand) and chief creative officer at PepsiCo said: " ‘Live for Now’ came out of ...

By Adam Fairbrother, Business Director at Masius, MSLGROUP There’s little doubt that mobile advertising is set to continue its exponential growth over the next two or three years… But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013? What 4G Brings 4G is a super-fast mobile connection which should give you similar (if not better) speed than your fixed-li ...

MSLGROUP CEO Olivier Fleurot was invited to the 13th edition of FICCI-FRAMES 2012 held in Mumbai, India. He was part of a panel discussion on 'Innovations in digital advertising industry'. Other panelists included Rajan Anandan, MD of Google India; Frederic Josue, executive director of Havas Media; Kapil Agarwal, joint MD, UFO Moviez, Vikram Sakhuja, CEO, South Asia, GroupM and Varun Gupta, director, strate ...

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA You are probably aware that Google changed its privacy policy on March 1, 2012. Actually, you’re probably not – according to Big Brother Watch, only 12% of Google users in the UK have actually read the new policy! I’m going to sit on the fence here and look at it from both sides – as a consumer, and as an advertiser… Google claims to have simplified th ...