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By Neil Dhillon, MSLGROUP North America Two days ago, Gov. Romney needed to deliver a grand slam during the first presidential debate, given his missteps such as the “47 per cent” statement caught on hidden camera, and the ill-fated press conference on the tragedy in Libya. Well, he delivered the major hit his party needed. You can now look for this race to be a dead heat going into next week. By contrast, ...

By Neil Dhillon, Director, Public Affairs, MSLGROUP Americas Despite the early criticism on Rep. Paul Ryan of being too right-wing, I believe he will prove to be a worthy selection for Mitt Romney, certainly a major league step up from Sen. McCain’s selection of Gov. Sarah Palin. Ryan’s seven term tenure in the House has been a major success, and is clearly a bright star for the Republican party. Rep. Ryan ...

MSLGROUP's food and beverage specialty, in association with Hartman Group, brings you the latest research report on the impact of social media on the food industry. This time, we focus on connected mothers, a critical market segment for brands looking to adopt new strategies for social and digital media. “Moms are motivated by meeting family needs, and social media is serving as a way for moms to crowdsourc ...

[caption id="" align="aligncenter" width="500"] Purpose | Courtesy: godserv via Flickr[/caption]   By Anne Erhard,  SVP of Cause and Corporate Responsibility at MSLGROUP Americas  There is no doubt that Purpose is the fifth “P” within the marketing mix today. A brand’s purpose should define not what product or service they sell but the higher order of why they exist in society. More and more brands are ...

By Stephen Millikin, SVP, Be Spoke, MSLGROUP New York Throughout history, fashion has always served as a means for broadcasting a political message. The ancient Roman toga praetexta identified the ruling class; the Zhongshan suit, or “Mao suit” as it’s known in the west, was originally meant to symbolize proletarian unity in revolutionary China; and whether intended or not, this year’s Olympic fashions have ...

[caption id="" align="alignleft" width="150"] Denise Vitola, MSLGROUP[/caption] Denise Vitola from MSLGROUP Americas was chosen as a Rising Star under the age of 40 by media house PRWeek US. Read more about the Rising Star news on MSLGROUP Americas' site. Connect with her @DeniseVitola on Twitter or on LinkedIn: http://linkd.in/M5qf3e Her role at MSLGROUP: A communication innovator and a truly collaborative ...

By Laurie Masonson, SVP, Media Relations, MSLGROUP Americas This past Friday night, the 2012 Summer Olympic Games officially kicked off in London with the widely-discussed Opening Ceremony. (I must admit, I enjoyed the clever skit with Queen Elizabeth and 007!) Over the 17 days of the London Games – spanning three weekends -- more than 10,000 athletes from 204 countries will compete in 302 official Olympic ...

By Sarah Bianchi, MSLGROUP Americas [caption id="" align="alignleft" width="232" caption="Healthcare information | Courtesy: Healthinformatics.wikispaces.com"][/caption] As federal incentives continue to drive the electronic storage and exchange of patient health records, more and more providers – from large national health systems to small town solo physician practices – are signing onto health information ...

[caption id="" align="alignleft" width="68" caption="Chuck Alston, MSLGROUP"][/caption] By Chuck Alston, Director - Public Affairs, MSLGROUP Americas It’s been a crucial day here in Washington with the Supreme Court’s ruling that the major provisions of the Affordable Care Act are in fact constitutional. With the court ruling 5-4 in favor of key provisions of the bill that will take full effect in 2014, hea ...

By Erin Del Llano, Vice President, Schwartz MSL, MSLGROUP Americas The high production levels of natural gas, due in large part to an abundance in shale reserves, has pushed natural gas prices to a 10-year low. Plenty of pundits are outlining the threat this poses to renewable energy sources, such as solar and wind, which are still working on creating a more competitive cost per kWh. However, there’s room f ...