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How NGOs Are Using Vine

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France NGOs are leveraging the Vine platform in a variety of ways, including inspiring people with positive messages, promoting events and spreading awareness. Our picks: Using Creativity to Raise Awareness Around an Event: UNICEF UNICEF made a Vine for World Malaria Day showing a mosquito protesting bed nets outside its offices.   Why we li ...

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We Chat about WeChat

Our newest whitepaper from MSLGROUP China, We Chat About WeChat, details how companies and brand can use the popular messaging app for multiple communications including brand promotion, product distribution and internal communications to drive business results. With 600 million users in less than three years, companies around the world are intensely watching the meteoric rise of Tencent's WeChat platform. W ...

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An Overview of PRSA’s New Ethics App for PR Professionals

Public Relations Society of America, the largest professional organization serving the U.S. public relations profession, has developed a new mobile app, in partnership with us, that will make public relations professionals more aware of the principles and guidelines that underpin ethical decision-making in internal and external communications. “We believe our app is something that young professionals will b ...

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Stay: People’s Insights Volume 1, Issue 26

Stay.com is an online trip-planning service that allows users to discover new places and create customised travel guides. The application is useful for exploring, planning and navigating in a new city. The app has several collaborative features that utilise social networking extensively. The company, based out of Oslo, Norway, was founded in 2009 by internet entrepreneur Joachim Paasche and was honoured as ...

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Pair: People’s Insights Volume 1, Issue 21

Pair is an app that allows couples to stay in touch through a single stream of communication. It is available for download on www.trypair.com where it is described as: An app for just the two of you. Texting, sharing videos, photos, sketching together, thumbkiss and more. Launched on the iOS platform, it is now available on Android as well. Users can send those with an iPhone or Android Phone a request to p ...

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Yoke: People’s Insights Volume 1, Issue 17

‘Huffington Post’ alumnus Rob Fishman and Jeff Revesz launched Yoke, a matchmaking app for Facebook, in the last week of March 2012. An online dating application designed to pull information from user profiles to help them meet their friends’ single friends on the basis of common interests, Yoke managed 7,000 users in its very first week. The app is already being talked of as a success. Mashable writer Laur ...

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Path: People’s Insights Volume 1, Issue 13

Path started off as a social-networking-enabled photo-sharing and messaging service for mobile devices, much like Instagram, in November 2010. Later, Path changed its purpose from sharing only images, to videos, places, thoughts, etc, to become a ‘smart journal’ through which people could share their experiences with their closest friends and family, on the go. Users can have up to 150 friends because David ...

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