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By Charlotta Lagerdahl, Director Brand & Talent, MSLGROUP Asia You can spot an adventurist by asking about their long term plans -  they never make them. The answer you would probably get is “I go with the flow”, and “let's see what happens”. This group is the most unpredictable of the four types of profiles we listed in our whitepaper 'From Mao to More: Catching up with the next generation of talent in ...

[caption id="" align="alignleft" width="146" caption="Jeremy Sice, MSLGROUP"][/caption] Jeremy Sice, CEO of MSLGROUP UK, was recently featured in this Financial Times article Employers project ‘brand’ message In it, Jeremy offers his expert opinion on how powerful employer brands can be built and what companies are missing out when it comes to leveraging their employer brand online and offline.   ...

By Charlotta Lagerdahl, Director, Eastwei MSL Last week, I was invited by the Swedish Chamber of Commerce in Shanghai to talk about the needs and the drivers of the next generation of employees in mainland China. The speed at which China has developed over the past decades has not only presented an array of opportunities, but also a myriad of challenges as a result of a fast-changing socio-economic landscap ...

---by Pascal Beucler, SVP and chief strategy officer, MSLGROUP, Paris Last spring, Jaideep Shergill, CEO of our Indian agency Hanmer MSL, and I had met the Indo-French Chamber of Commerce and Industry (IFCCI) to suggest a partnership for an event which finally took place in Mumbai on 20th October, 2011. The topic for the event was "Employer Brand - the Importance of Building a Brand to Attract the Right Tal ...

--by Jason Frank, director, SAS in London, our Brand and Talent specialists. This post originally appeared on the SAS blog. Over the last 6 weeks, as part of some pretty big and complicated communications projects, I've been able to speak to CEOs from a range of international corporations and B2B organisations. One of the conclusions I've come to is that we've reached a significant tipping point in terms of ...

-by Ragnar Sagdahl, acting managing director, Norway office of JKL, MSLGROUP's Nordics agency One in four employees at the Norwegian sportswear manufacturer Stormberg have had difficulties getting into the labour market. Some of them are convicted felons, former drug addicts and other people who have had trouble landing a job for one reason or another. For most companies, hiring  these people would seem ine ...

--by Kevin Keohane, global practice leader for Brand and Talent, and Leslie Rogers, head of insight and knowledge Are you making the most of your "most valuable asset"? After concerns about economic recovery and the availability of credit, can you guess what top CEOs said was their biggest growth barrier, according to the 2010 Economist Intelligence Unit’s Companies at a Crossroads report? You might be surp ...