By Brian Burgess, Practice Director, Brand and Talent, North America, MSLGROUP There may be no better time in history to be a communications professional. There are more tools available to us than ever before, and the tools themselves allow us to shape our experiences and share our learnings for continual improvement. We’re especially fortunate to be working in the age of social media. What was once thought ...
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By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...
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This is an excerpt from the study on emerging from recession in Europe, produced by Ipsos/CGI and FreeThinking, the Paris-based strategic planning and research arm of MSLGROUP. The dimensions of the current European recession are unparalleled in the past 80 years; they extend to every kind of economic, social and political equation. These are questions that need answers. And the answers can only come from p ...
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By John Storer, Client Director, SAS, MSLGROUP EMEA Direct sourcing. It's a phrase that has been thrown around the HR and resourcing world for a few years (Read: The rise of the internal recruiter). We've seen diagrams explaining it and PowerPoint slides promoting the benefits: combine the strength of your employer brand with the advocacy of your people to recruit and the benefits are multiple. They include ...
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By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...
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Crisis management poses a number of well-known challenges on organizations such as ensuring that the spokesperson communicates “according to script”, b uilding consensus within the Crisis Team on the causes and appropriate remedies of an issue, c oordinating the actions of different departments to avoid conflicting messages. The social media environment now requires us to consider new questions. How can we: ...
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By Merran Wrigley, Head of Technology, London, MSLGROUP The technology sector is one of the most vibrant growth engines in the UK economy - in fact one in eight of the UK’s workforce is in technology. Technology such as mobile communications, social media and cloud computing, is constantly evolving and as a result, is rapidly blurring the division between what is a pure technology business and a business th ...
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In a PurPle world, where people are co-creating stories with brands, we need to see more content that inspires action, and purpose to bring relevance to stories. How would you choose which story to represent your business? Just add a dash of purpose. Connect with us on purple.mslgroup.com to discuss your organisation's story. ...
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An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Social CRM is a lever of choice for the acquisition of new customers and social media quite simply represents an additional sales channel that a company neglects at its peril. Brands today use social media to provide information about the launch of new offers, events and co ...
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Today it's Consumer Rights Day in China - we take a look at what happened last year to share our insights with you, especially in the wake of the horse-meat crisis that has hit Europe. (Follow the Twitter hashtag #wcrd2013 for this year) [caption id="attachment_7418" align="aligncenter" width="500"] McDonald's China | Courtesy: m_ax via Flickr[/caption] On March 15, 2012, also known as “Consumer Rights Day” ...
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