Art, Audiences & Museums in the Social Age
By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The recent Communicating The Museum conference that took place at the Met in NYC addressed a variety of key topics: local vs global, the challenges of being a world museum, what it means to be a brand, technology and innovation and adapting to a connected future. One of these topics, though, happened to be at the center of many presentations and ...
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