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MSLGROUP's chief strategy officer Pascal Beucler shares his insights from Cannes Lions Festival of Creativity this year, where he was a judge at the PR Lions awards. Here is an excerpt from the article that appeared in Holmes Report 'Cannes 2013: The Rise Of 'People Relations'. Big ideas, when inspired by great insights and research, are much more powerful than déjà-vu copy-strategy angles. Many of them are ...

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Gaurav Mishra, Asia VP of Insights, Innovation & Social, MSLGROUP We are delighted to launch MSLGROUP's own proprietary social curation software StoryStreamLab at Cannes Lions 2013. StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using semantic analysis and hashtags, ranks them based on socia ...

At MSLGROUP, we believe that the Cannes Festival of Creativity is an event worth fighting to get to. In its 60th Anniversary Year, we share 6 reasons why you should be there.     ...

Our CEO Olivier Fleurot was in the news again today. He shared his opinion on Cannes Lions in an article on PRWeek US titled 'PR can't opt out of Cannes because it shapes CMO views'. And it hasn't gone unnoticed by the likes of Olivier Fleurot, CEO of Publicis' PR arm MSLGroup, that the winning work is often carried out for foundations or non-profits. "Ad agencies can be more daring and take more risks" wit ...

AdForum.com, a leading information provider focused on the global advertising industry with half a million monthly users, has interviewed our chief executive Olivier Fleurot for their blog Attitude. [caption id="attachment_5314" align="aligncenter" width="500" caption="Olivier Fleurot Interview In AdForum"][/caption]   In this 10-minute interview, Olivier touches upon a variety of key topics - starting ...