The Future of Customer Loyalty
By Charlotte Cavaretta, Account Supervisor & Social Media Strategist, MSLGROUP According to a study published earlier this year by Accenture, 52% of respondents said they opted in to loyalty programs in 2010, compared with 45% in 2009. Additionally, the percentage of consumers who stayed with their loyalty program climbed to 54% from 49% among retail consumers. These statistics speak well for the future ...
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