You Are Here: Home » Posts tagged "consumers"

Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwatch. Google Glass, Nike Fuelband or smart watches like Pebble – smart wearable technologies are not just on everyone’s lips, but can also be found more and more on wrists (or tips of noses for that matter). Although Marty McFly al ...

Read more

Wearables – Enhancing the Quality of Life

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Wearable tech is the buzz word of 2015, and rightly so. The fairly new landscape of wearable technology is already dotted with promising prospects. Emerging trends and innovations are paving the way for a more connected, seamless and integrated world. Smartwatches, fitness trackers and wr ...

Read more

Citizenship in Sweden: A Way of Self-Expression

By Dora Streiffert, Nordics Practice Director, Corporate & Brand Citizenship, JKL Like most other European millennials, the Swedish focus is on individual engagement and involvement as well as voting in elections, which is still is considered important to being an active participant in society. This likely reflects the strong foothold of the welfare state. From a regional point of view, it’s interesting ...

Read more

10 Insights that will Convince You to Embrace Business Citizenship, NOW

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP The theme of this year’s ICCO Global Summit was New Markets, New Business, New PR. It was a fitting environment to share findings of an original MSLGROUP research study, which demystify the expectations of today’s New Audience (i.e. Millennials) and to confirm the New Opportunity of Business Citizenship. Alert. We have a real-life mill ...

Read more

How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud computing and mobile devices are completely changing the way consumers use the Internet. Big Data and the Internet of Things, the connection of physical objects to the Internet, will revolutionize most parts of our environment and the ...

Read more

Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

Read more

Who Are Wired Women Online?

By Stephanie Agresta, Global Director – Social Media & Digital, MSLGROUP Connected technology has improved the lives of women online and around the world, empowering them with new social, emotional and economic sensibilities, the research study shows; but it also creates new challenges for them, according to the MSLGROUP report, The Social Wisdom of Wired Women Around the World. The Internet and social ...

Read more

Video: Mobile Trends For Brands & Marketers

Mobiles are now our lifelines - and brands need to know how to change their strategies to interact with consumers using new channels. At MSLGROUP, we believe the future of social and digital is Mobile. We talk about how interactions between brands and consumers will change, as well as challenges and opportunities. Learn more about us at www.mslgroup.com/what/practices/social-media/ Watch our video: 2013 Mob ...

Read more

The Powerful Stories Told By Engaged Brands

By Aakriti Kaushik, Manager – Social Media and Digital Content Strategy, Police Mutual, UK and Ashraf Engineer, VP – Content & Insights, MSLGROUP India We know that unique, interesting content is a powerful driver of traffic, catalysing social sharing with minimal effort. Most digitally successful businesses understand the commercial value relevant content can deliver. Let’s look at a few examples of st ...

Read more

A Deep Dive Into The European Crisis & Citizen Outpourings

By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

Read more