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By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

This is the latest in our series of quick interviews of our leaders. Fabrice Fries, President, MSLGROUP France talks about the opportunities in France, how credibility, dialogue and responsibility are the solutions to an economy suffering loss of confidence and how companies must use engaged dialogue with consumers. Previously in this video series, Anders Kempe, President, MSLGROUP EMEA shared insights on t ...

This is the latest in our series of video interviews of our leaders. Previously, we interviewed our CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future. Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what ‘PurPle‘ is all about and how businesses can driv ...

Social customer relationship management connects social media with a company’s internal and external communication systems. The question for companies is no longer whether to engage with social media, but rather how to engage with it. MSLGROUP has announced the launch of a whitepaper that sheds a new light on Social CRM strategies, implementations and its impact. Download the whitepaper to learn more: Socia ...

By Denise Vitola, SVP, Practice Director, Personal Care, MSLGROUP New York Denise recently attended Iconosphere 2012, a celebration of ideas, insights and inspiration from thought leaders, decision makers and agency executives. She captures fresh, interesting trends and ideas from the event, adds a dash of her opinions and asks thought provoking questions on global marketing. The most trending topic in the ...

By Steve Bryant and Laurie Demeritt Social media has changed how Americans cook, shop, plan meals and share culinary secrets. However, it’s not enough for brands to simply build legions of followers or make a presence in social spaces. For long-term payoff, brands should instead take cues from how we develop and cultivate these personal relationships. Study results show almost half of consumers are now lear ...

By Jeffrey LeFevre, New Business Development Coordinator, Midwest Region, MSLGROUP   In the past 30 years, consumers have become largely numb to traditional forms of brand storytelling and messaging. In fact, this study by The Relational Capital Group, estimates that with the onset of digital marketing, the average consumer is now exposed to 30,000 messages per day compared to 500 messages, 40 years ag ...

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA You are probably aware that Google changed its privacy policy on March 1, 2012. Actually, you’re probably not – according to Big Brother Watch, only 12% of Google users in the UK have actually read the new policy! I’m going to sit on the fence here and look at it from both sides – as a consumer, and as an advertiser… Google claims to have simplified th ...

Publicis Consultants USA, a food & nutrition marketing agency under MSLGROUP, recently co-produced a report on how social and digital media are replacing mom as the go-to culinary source of knowledge for many people. Called ‘Clicks & Cravings: The Impact of Social Technology on Food Culture’, the study was jointly developed and conducted by consumer research firm The Hartman Group and Publicis Consu ...