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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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Who Are Wired Women Online?

By Stephanie Agresta, Global Director – Social Media & Digital, MSLGROUP Connected technology has improved the lives of women online and around the world, empowering them with new social, emotional and economic sensibilities, the research study shows; but it also creates new challenges for them, according to the MSLGROUP report, The Social Wisdom of Wired Women Around the World. The Internet and social ...

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Video: Mobile Trends For Brands & Marketers

Mobiles are now our lifelines - and brands need to know how to change their strategies to interact with consumers using new channels. At MSLGROUP, we believe the future of social and digital is Mobile. We talk about how interactions between brands and consumers will change, as well as challenges and opportunities. Learn more about us at www.mslgroup.com/what/practices/social-media/ Watch our video: 2013 Mob ...

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The Powerful Stories Told By Engaged Brands

By Aakriti Kaushik, Manager – Social Media and Digital Content Strategy, Police Mutual, UK and Ashraf Engineer, VP – Content & Insights, MSLGROUP India We know that unique, interesting content is a powerful driver of traffic, catalysing social sharing with minimal effort. Most digitally successful businesses understand the commercial value relevant content can deliver. Let’s look at a few examples of st ...

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A Deep Dive Into The European Crisis & Citizen Outpourings

By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

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Mediatization Of Government Agencies & Food Scares

By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

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Video: Fabrice Fries on Engaged Dialogue & Restoring Trust

This is the latest in our series of quick interviews of our leaders. Fabrice Fries, President, MSLGROUP France talks about the opportunities in France, how credibility, dialogue and responsibility are the solutions to an economy suffering loss of confidence and how companies must use engaged dialogue with consumers. Previously in this video series, Anders Kempe, President, MSLGROUP EMEA shared insights on t ...

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Video: Renee Wilson On Authentic Connections & Approaches

This is the latest in our series of video interviews of our leaders. Previously, we interviewed our CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future. Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what ‘PurPle‘ is all about and how businesses can driv ...

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SlideShow: Social CRM And New Consumer Expectations

Social customer relationship management connects social media with a company’s internal and external communication systems. The question for companies is no longer whether to engage with social media, but rather how to engage with it. MSLGROUP has announced the launch of a whitepaper that sheds a new light on Social CRM strategies, implementations and its impact. Download the whitepaper to learn more: Socia ...

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At Iconosphere 2012: Understanding The New ‘Global’

By Denise Vitola, SVP, Practice Director, Personal Care, MSLGROUP New York Denise recently attended Iconosphere 2012, a celebration of ideas, insights and inspiration from thought leaders, decision makers and agency executives. She captures fresh, interesting trends and ideas from the event, adds a dash of her opinions and asks thought provoking questions on global marketing. The most trending topic in the ...

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