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Nutrition: What Does it Mean for Emerging Economies?

By Narendra Nag, Regional Director, Integrated Planning & Asia Practice Leader, Social Media and Digital, MSLGROUP Singapore Food supply is no longer the big problem facing the developing world. Agricultural yields are up across the developing world thanks to better seeds, improved irrigation, and a host of other agricultural extensions. But one of the major results of massive food security programs, li ...

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The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big Food companies that once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid ...

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Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Future of Food, as we see it, is also about the future of its representations, in terms of the communication around it. Several factors go into influencing this, one of them being the discussions driven by audiences via social networks. Analyzing food conversations on the web brings up interesting insights – consumer awareness is at an all-ti ...

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Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have become everyone’s favorite topics of conversation, navigating the complex communications landscape is tricky to say the least. That’s because the global narrative about food has evolved far beyond the food product itself. Once a matter ...

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Trends for 2015 – People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Every month we look at a couple of inspiring initiatives to track how brands and organizations are engaging with people in the conversation age. This month, we picked new initiatives that are indicative of larger trends that will unfold over 2015. We’re seeing campaigns from people, activists, brands and governments to change the way we c ...

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Branding & The Senses: Pascal Beucler, MSLGROUP

  Earlier this month, Pascal Beucler, MSLGROUP's Chief Strategy Officer, was invited to the Escuela Superior De Diseno, Madrid, as part of an exhibition. Held between March 7-30, 2012, the 20 Iconos Del Diseño Francés (20 Icons Of French Design) or L'émoi du Design, was organized by the French embassy in Spain, the Institut Français, the city of Madrid and Asociación Diseñadores de Madrid (an associati ...

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Thanks, CommPRO.Biz and Marketwire, for the recognition. A real team effort for all of us.

On the heels of recent blog posts about a few global and European PR awards, we have another opportunity to salute our employees for their content creation: MSLGROUP’s corporate Facebook page has been ranked #1 among global PR networks in a new study published by CommPRO.Biz, Marketwire and Sysomos. The authors of the study, called "Friends in High Places : Top 10 Global PR Facebook Pages," used The Holmes ...

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THE NEW VALUE EQUATION

  --by Pascal Beucler, chief strategy officer, MSLGROUP Just ahead of the EMEA SABRE Awards ceremony two days ago in Prague, Paul Holmes called a "ThinkTankLive" session that turned out quite insightful. Among the speakers: Miles Young, CEO, Ogilvy & Mather Worldwide; Michael Mendenhall, ex-SVP & CMO at HP, ex-EVP at The Walt Disney Company, now President and COO at Lipman and member of the Wor ...

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Storytelling: Lessons from Publicis, Microsoft and UNESCO

--by Sally O'Dowd, engagement editor, MSLGROUP Stories. Since the dawn of civilization, human beings have shared their experiences and connected to their wider world with words and images. And now, today, in our social society, stories are what people share when they link to an article on Twitter or post a laugh-out-loud video on Facebook. Executives from Publicis Conseil, UNESCO and Microsoft last night sh ...

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MSLGROUP Guide to Facebook Updates for Marketers and Bloggers

--By Sally O'Dowd, engagement editor It started as a blog post, and then another blog post, and then another website wanted to carry the news. Alas, we have bundled some recent thinking on Facebook updates into an MSLGROUP e-magazine to help marketers and bloggers optimize the social platform. In The MSLGROUP Guide to Facebook Updates, you will find four short and shareable articles: 1. Four-Step Crash Cour ...

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