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Branding & The Senses: Pascal Beucler, MSLGROUP

  Earlier this month, Pascal Beucler, MSLGROUP's Chief Strategy Officer, was invited to the Escuela Superior De Diseno, Madrid, as part of an exhibition. Held between March 7-30, 2012, the 20 Iconos Del Diseño Francés (20 Icons Of French Design) or L'émoi du Design, was organized by the French embassy in Spain, the Institut Français, the city of Madrid and Asociación Diseñadores de Madrid (an associati ...

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Thanks, CommPRO.Biz and Marketwire, for the recognition. A real team effort for all of us.

On the heels of recent blog posts about a few global and European PR awards, we have another opportunity to salute our employees for their content creation: MSLGROUP’s corporate Facebook page has been ranked #1 among global PR networks in a new study published by CommPRO.Biz, Marketwire and Sysomos. The authors of the study, called "Friends in High Places : Top 10 Global PR Facebook Pages," used The Holmes ...

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THE NEW VALUE EQUATION

  --by Pascal Beucler, chief strategy officer, MSLGROUP Just ahead of the EMEA SABRE Awards ceremony two days ago in Prague, Paul Holmes called a "ThinkTankLive" session that turned out quite insightful. Among the speakers: Miles Young, CEO, Ogilvy & Mather Worldwide; Michael Mendenhall, ex-SVP & CMO at HP, ex-EVP at The Walt Disney Company, now President and COO at Lipman and member of the Wor ...

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Storytelling: Lessons from Publicis, Microsoft and UNESCO

--by Sally O'Dowd, engagement editor, MSLGROUP Stories. Since the dawn of civilization, human beings have shared their experiences and connected to their wider world with words and images. And now, today, in our social society, stories are what people share when they link to an article on Twitter or post a laugh-out-loud video on Facebook. Executives from Publicis Conseil, UNESCO and Microsoft last night sh ...

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MSLGROUP Guide to Facebook Updates for Marketers and Bloggers

--By Sally O'Dowd, engagement editor It started as a blog post, and then another blog post, and then another website wanted to carry the news. Alas, we have bundled some recent thinking on Facebook updates into an MSLGROUP e-magazine to help marketers and bloggers optimize the social platform. In The MSLGROUP Guide to Facebook Updates, you will find four short and shareable articles: 1. Four-Step Crash Cour ...

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Social Predictions for the Conversation Age: 2011

It's done! We got it out the door: the first big MSLGROUP report of the year, Social Predictions for the Conversation Age: 2011. Our report aimed to give marketers ideas that they can put to the test this year. It also reflects our general approach, namely that we help our clients bridge the gap between what is technologically possible and what is right for them right now. An e-magazine with flippable pages ...

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The Conversation Economy

Gone are the days when leaders—be they CEOs, politicians, or rock stars—had exclusive control on public opinion. Today, the hierarchy of ideas is no longer imposed by a few but rather embraced, or forgotten, by the many. [caption id="attachment_500" align="alignleft" width="150" caption="Former journalist Olivier Fleurot is now CEO of MSLGROUP."][/caption]Such was the theme of the remarks given by MSLGROUP ...

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