How can brands leverage the latest Asian social media mega success WeChat to strengthen business? Recently, we invited clients and industry friends to The Spot Café in Shanghai for a conversation on WeChat. Over 180 communications professionals and marketing executives in the city including Tencent’s WeLife Director (East China) Zhao Yong and 51buy.com's Chief Strategy Officer Max Hong attended the event. [ ...
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By Stephanie Agresta, Global Director - Social Media & Digital, MSLGROUP It’s been a whirlwind weekend at SXSW Interactive, but nothing struck me more than the changing make-up of the conference, something that has been building over time. Once the exclusive domain of the geeks and digerati, SXSWi is now a business game changer. Here’s why. This March, the group that’s descended upon Austin also include ...
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Our report ‘Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook’ identifies a number of trends – brand journalism, businesses with purpose and healthcare. They are trends that would impact the industry. But it is the rise of digital PR that has caught the attention of industry professionals and the masses worldwide. Digital PR is the use of the internet to promote campaigns and to sha ...
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By David Sevaliè, Sr Acct Exec, corporate reputation practice & Alessandro Chiarmasso, renewable energy expert and corporate practice lead at MSL Italia Indeed, the renewal of the Italian energy sector, in the Government’s vision of things, can and must play a key role in improving the overall competitiveness of the country system. “In a difficult and uncertain macroeconomic scenario, all the country’s ...
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Snacking is big business. As Americans move away from three square meals to a “graze the day” style of eating, savvy food manufacturers and food service operators are transforming food products and menu items to meet changing needs. Consider the following: Nestlé’s Lean Cuisine recently launched six snack SKUs, three flavors of spring rolls and three vegetable dips with pita General Mills, maker of snacks s ...
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This is the latest in our series of video interviews of our leaders. Previously, we interviewed our CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future. Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what ‘PurPle‘ is all about and how businesses can driv ...
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This is the latest in our series of interviews with thought leaders of MSLGROUP. Previously, we interviewed CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future. Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what 'PurPle' is all about and how businesses ...
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By Jason Morris, Executive Vice President, SchwartzMSL, MSLGROUP North America In conducting a recent survey of cleantech, energy and sustainability reporters and analysts, we learned a lot of interesting things about the reporters and analysts with whom we work on a daily basis here at Schwartz MSL, with many of the findings applicable for PR teams across other markets like consumer, technology and healthc ...
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By Bob Bejan, Chief Development Officer, MSLGROUP Bob is MSLGROUP's Chief Development Officer. He is a communications architect, collaborator and master storyteller who has anticipated trends and pushed the limits of media and technology throughout his career. From his founding of Interfilm, an interactive motion picture studio, to his role at Microsoft running MSN and transforming it into one of the top ad ...
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By Stephy Liu, Senior Consultant, MSL China Is there real value in social media for businesses? Are there hard-and-fast rules brands must follow? And is there only one approach? Over 50% of Internet users in China are registered with a social media website and over 70% of those users follow brands. This rapid increase of social and mobile media growth in the China market has nudged brands into building succ ...
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