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Video: What Is Employee Engagement? Brian Burgess & Jason Frank

What is employee engagement all about, really? How should companies engage with Millennial employees? When is an agency like ours called in to help a company with employee engagement? How are employees shaping the story of a company? In this video, our employee engagement experts in EMEA and USA - Jason Frank and Brian Burgess respectively - tell you what it's all about. To read more about our practice Bran ...

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FOMO: Fear Of Missing Out

By Dominique S. Févry, Account Executive, London, MSLGROUP UK If you own a smartphone, the chances are that you suffer from FOMO. No, this is not a swearword but rather an acronym for “Fear Of Missing Out” on what might be an exciting gig, on our friends’ successes, failures or even the most unimportant announcements. FOMO compels us to constantly check for and share pictures of our last cup of coffee on so ...

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The Powerful Stories Told By Engaged Brands

By Aakriti Kaushik, Manager – Social Media and Digital Content Strategy, Police Mutual, UK and Ashraf Engineer, VP – Content & Insights, MSLGROUP India We know that unique, interesting content is a powerful driver of traffic, catalysing social sharing with minimal effort. Most digitally successful businesses understand the commercial value relevant content can deliver. Let’s look at a few examples of st ...

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Empathy, Sense-makers & Tomorrow’s Leaders: Women’s Forum 2013

By Trudi Harris, Chief Communications Officer, MSLGROUP Last week a delegation of MSLGROUP women made our way to Deauville in northern France for the annual global Women’s Forum meeting. I think it’s fair to say we all felt rather proud to be at the event, not only because we had been nominated to attend on behalf of the company, but also because the Women’s Forum is in fact part of the MSLGROUP family. Hav ...

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PR & The Future: Time To Think BIG

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The ICCO Summit (International Communications Consultancy Organization) held in Paris October 10-11 chose a bold theme - Change or Perish: The Future of PR. It certainly is a sign of the exciting – and challenging – times we live in. We need to think really big. I dare refer here to the legendary “Think Different” campaign TBWA\Chiat\Day created ...

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Video: Social Media Trends To Track in 2013

What are the key trends that our digital experts are tracking this year? Watch the video to learn about the rise of visual content, influencer relationship management, brands as publishers, social power of conversations and the unfettered participation. Social Media Trends To Track in 2013 For more, visit: mslgroup.com/what/practices/social-media/ ...

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Exploring The Power Of Conversations

By Sarika Waje, Global Knowledge Manager, MSLGROUP I thought it would be best to pen down my experience from David Gurteen’s session on Knowledge Café (K-Café) at the Pune K-Community Meeting on 14th June 2013. David is an independent knowledge management consultant, speaker and facilitator. Enabling Knowledge Sharing in Conversations In the current scenario, life has become so fast and stressful for us tha ...

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Video: Sparking a Breakfast Revolution for Garden Bread

Mommy bloggers are a highly influential set - so when Hong Kong's Garden Bread wanted to create more opportunities for families to bond over meals and help mothers make the right decisions about food, we knew whom to enlist to spark conversations around "How will eating habits change in 2013?" By putting a spotlight on breakfast and offering a faster, healthier choice to the traditional Chinese breakfast, w ...

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A Conversation On WeChat in China

How can brands leverage the latest Asian social media mega success WeChat to strengthen business? Recently, we invited clients and industry friends to The Spot Café in Shanghai for a conversation on WeChat. Over 180 communications professionals and marketing executives in the city including Tencent’s WeLife Director (East China) Zhao Yong and 51buy.com's Chief Strategy Officer Max Hong attended the event. [ ...

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Collaboration, Austin-style

By Stephanie Agresta, Global Director - Social Media & Digital, MSLGROUP It’s been a whirlwind weekend at SXSW Interactive, but nothing struck me more than the changing make-up of the conference, something that has been building over time. Once the exclusive domain of the geeks and digerati, SXSWi is now a business game changer. Here’s why. This March, the group that’s descended upon Austin also include ...

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