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SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidden topics and connections likely to pervade the SXSXi conversation. In order to predict these, all 1629 SXSWi session descriptions were analyzed and organized based on connecting patterns in language and keywords. While many topics ...

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Artificial Intelligence Permeates the Conversations at SxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The conversation about artificial intelligence was an interesting theme at SxSW 2015. Artificial intelligence-related topics permeated the conversations on and offline and were both positive and negative. The negative conversations became so extreme that there were even protests against it at one point. SXSW is the place where the intersectio ...

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What ‘Making our Clients’ Voice Matter’ Actually Means Today

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Our PR industry is confronted by its most serious disruption ever, as digitalization and disintermediation profoundly change the rules of the game. Big data, smart ideas: it’s a data-driven world Our clients ask us for only ideas driven by data and backed with rich insights and foresights, because this is the only way to engage successfully with ...

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Understanding and Empowering Social Employees

By Louisa Moreton and Andrew MacDougall, MSLGROUP UK The digital and social era has given each and every one of your employees a platform to the outside world. While these channels can be an opportunity if used correctly, when used improperly they can lead to PR nightmares. For this reason, even if HR and comms are minded to support the idea of “social employees” the prevailing risk culture can result in th ...

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Video: What Is Employee Engagement? Brian Burgess & Jason Frank

What is employee engagement all about, really? How should companies engage with Millennial employees? When is an agency like ours called in to help a company with employee engagement? How are employees shaping the story of a company? In this video, our employee engagement experts in EMEA and USA - Jason Frank and Brian Burgess respectively - tell you what it's all about. To read more about our practice Bran ...

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FOMO: Fear Of Missing Out

By Dominique S. Févry, Account Executive, London, MSLGROUP UK If you own a smartphone, the chances are that you suffer from FOMO. No, this is not a swearword but rather an acronym for “Fear Of Missing Out” on what might be an exciting gig, on our friends’ successes, failures or even the most unimportant announcements. FOMO compels us to constantly check for and share pictures of our last cup of coffee on so ...

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The Powerful Stories Told By Engaged Brands

By Aakriti Kaushik, Manager – Social Media and Digital Content Strategy, Police Mutual, UK and Ashraf Engineer, VP – Content & Insights, MSLGROUP India We know that unique, interesting content is a powerful driver of traffic, catalysing social sharing with minimal effort. Most digitally successful businesses understand the commercial value relevant content can deliver. Let’s look at a few examples of st ...

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Empathy, Sense-makers & Tomorrow’s Leaders: Women’s Forum 2013

By Trudi Harris, Chief Communications Officer, MSLGROUP Last week a delegation of MSLGROUP women made our way to Deauville in northern France for the annual global Women’s Forum meeting. I think it’s fair to say we all felt rather proud to be at the event, not only because we had been nominated to attend on behalf of the company, but also because the Women’s Forum is in fact part of the MSLGROUP family. Hav ...

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PR & The Future: Time To Think BIG

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The ICCO Summit (International Communications Consultancy Organization) held in Paris October 10-11 chose a bold theme - Change or Perish: The Future of PR. It certainly is a sign of the exciting – and challenging – times we live in. We need to think really big. I dare refer here to the legendary “Think Different” campaign TBWA\Chiat\Day created ...

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Video: Social Media Trends To Track in 2013

What are the key trends that our digital experts are tracking this year? Watch the video to learn about the rise of visual content, influencer relationship management, brands as publishers, social power of conversations and the unfettered participation. Social Media Trends To Track in 2013 For more, visit: mslgroup.com/what/practices/social-media/ ...

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