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The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big Food companies that once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid ...

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Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Food, as we see it, is also about the future of its representations, in terms of the communication around it. Several factors go into influencing this, one of them being the discussions driven by audiences via social networks. Analyzing food conversations on the web brings up interesting insights – consumer awareness is at an all-t ...

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Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have become everyone’s favorite topics of conversation, navigating the complex communications landscape is tricky to say the least. That’s because the global narrative about food has evolved far beyond the food product itself. Once a matter ...

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How to Cut Through the Communications Chaos

By Chetan Mahajan, Co-Managing Director, MSLGROUP, India [caption id="attachment_15596" align="aligncenter" width="640"] Image Courtesy: flickr.com/photos/mandj98/11298757724/[/caption] The Expanding Ecosystem The information noise is louder, more complex and multi-channel, therefore, expanding the communication ecosystem. The barrage of tweets, posts, updates, blogs, Instagram’s, etc., that find their way ...

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SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidden topics and connections likely to pervade the SXSXi conversation. In order to predict these, all 1629 SXSWi session descriptions were analyzed and organized based on connecting patterns in language and keywords. While many topics ...

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Artificial Intelligence Permeates the Conversations at SxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The conversation about artificial intelligence was an interesting theme at SxSW 2015. Artificial intelligence-related topics permeated the conversations on and offline and were both positive and negative. The negative conversations became so extreme that there were even protests against it at one point. SXSW is the place where the intersectio ...

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What ‘Making our Clients’ Voice Matter’ Actually Means Today

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Our PR industry is confronted by its most serious disruption ever, as digitalization and disintermediation profoundly change the rules of the game. Big data, smart ideas: it’s a data-driven world Our clients ask us for only ideas driven by data and backed with rich insights and foresights, because this is the only way to engage successfully with ...

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Understanding and Empowering Social Employees

By Louisa Moreton and Andrew MacDougall, MSLGROUP UK The digital and social era has given each and every one of your employees a platform to the outside world. While these channels can be an opportunity if used correctly, when used improperly they can lead to PR nightmares. For this reason, even if HR and comms are minded to support the idea of “social employees” the prevailing risk culture can result in th ...

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Video: What Is Employee Engagement? Brian Burgess & Jason Frank

What is employee engagement all about, really? How should companies engage with Millennial employees? When is an agency like ours called in to help a company with employee engagement? How are employees shaping the story of a company? In this video, our employee engagement experts in EMEA and USA - Jason Frank and Brian Burgess respectively - tell you what it's all about. To read more about our practice Bran ...

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FOMO: Fear Of Missing Out

By Dominique S. Févry, Account Executive, London, MSLGROUP UK If you own a smartphone, the chances are that you suffer from FOMO. No, this is not a swearword but rather an acronym for “Fear Of Missing Out” on what might be an exciting gig, on our friends’ successes, failures or even the most unimportant announcements. FOMO compels us to constantly check for and share pictures of our last cup of coffee on so ...

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