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Guiding Corporate Reputation Management in the Next Decade

By Maria Grimberg, Joint CEO, Nordics & Brussels, MSLGROUP, MD, JKL in Stockholm A Little Less Conversation, a Bit More Action Please? Management teams and leaders are giving the reputation aspect of their decision-making considerably more weight than just a few years ago. Their interest is primarily in understanding the potentially positive or damaging effects of decisions and investments. It is agains ...

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Reputation: A Matter of Buy, Sell, or Hold?

By Kevin Soady, Partner, CNC – Communications & Network Consulting Some might attract global profile, others might be noticed by many fewer, but there are a significant number of examples each year when we observe a clear link between corporate reputation and stock market valuation. Almost all of these are where a company has not delivered in a manner that has been expected by its customers, suppliers, ...

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Enhancing Corporate Reputation in Dynamic China

By Daisy Zhu, Managing Director, MSLGROUP China Globalization has eliminated many boundaries to create a more interconnected world. It has also played a part in enabling companies to become global brands and conduits of these connections. We live in an era where McDonald’s, Coca-cola, and Starbucks could be found just about anywhere in the world, and the companies work very hard to make sure the same produc ...

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What Drives Corporate Reputation among the General Public?

Actions Speak Louder Than Words Strong perceived delivery of products and services and positive perceptions of corporate behavior drive up the Reputation Core Index among the general public. For companies that scored low on the Reputation Core Index there is a clear correlation to low scoring on corporate behavior. There are significant variations between industries concerning the relative impact of differe ...

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The Reputation Core Index | MSLGROUP’s Reputation Impact Indicator Study

By Anders Kempe, President, EMEA, MSLGROUP Given the sheer volume of data that now washes across our screens, it would stand to reason that a customer’s view of a company or brand is now necessarily arrived at more quickly, and therefore intuitively, than in days past. The Need for a New Framework Reputation sounds like a simple thing. Individuals and companies all want one that is good, there are different ...

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MSLGROUP’s Reputation Impact Indicator Study

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its license to operate. It has a decisive impact on the success of the organization and is generally regarded as one of its most important assets. And yet, we would argue, there is clearly a need for a much deeper understanding of the multifaceted elements that contribute to corporate reputation than currently exists today. MSLGRO ...

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The Reputation Complex – Helping Organizations Navigate the Blur in the Liquid Age

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP I was invited to speak at the Corporate Communications Conference held in Athens in October, to share a few thoughts about the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients, and for us. A crucial topic given the disintermediation and disruption around us, and a #1 risk for business execs ev ...

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Arianna Huffington: ‘Business can be a force for good’ – Holmes Report

Please read the original article here. Arianna Huffington believes that business must be a force for good if it hopes to improve public trust. Speaking to the Holmes Report at the 2014 World Economic Forum in Davos, the Huffington Post chief also notes that the media should do a better job of holding the corporate world to account. Originally published on Davos.holmesreport.com. ...

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Harvard Business Review & MSLGROUP Conference On Reputation

Harvard Business Review Poland and MSLGROUP are organizing a conference called "Priceless Reputation - protects, mobilizes, sells" tomorrow in Warsaw. Three internationally renowned speakers and several national research experts will share their experiences and research results at the conference. The discussion will be led by the editors of Harvard Business Review Poland. Themes: [caption id="" align="align ...

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‘CATCH-ing’ Online Conversations to Guide Companies and Brands

by Paola Fumagalli, Account Executive, MSLGROUP Italy MSLGROUP’s “Critical Conversations” format recently took the shape of a closed door event organised by our team in Italy. Communication managers from key financial institutions and other important industries discussed the very topical question “How can banks to (re)gain lost trust?” Taking into consideration the incredibly powerful role of social media i ...

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