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Crisis management poses a number of well-known challenges on organizations such as ensuring that the spokesperson communicates “according to script”, b uilding consensus within the Crisis Team on the causes and appropriate remedies of an issue, c oordinating the actions of different departments to avoid conflicting messages. The social media environment now requires us to consider new questions. How can we: ...

Today it's Consumer Rights Day in China - we take a look at what happened last year to share our insights with you, especially in the wake of the horse-meat crisis that has hit Europe. (Follow the Twitter hashtag #wcrd2013 for this year) [caption id="attachment_7418" align="aligncenter" width="500"] McDonald's China | Courtesy: m_ax via Flickr[/caption] On March 15, 2012, also known as “Consumer Rights Day” ...

In the 14th Century Chinese novel 'Water Margin', one of the characters named Li Kui is a famous hero whose reputation is known throughout the country. A bandit named Li Gui assumes the identify of Li Kui in order to attack and rob highway travelers. One day, Li Gui meets the real Li Kui who is upset with the impostor and quickly defeats him in a duel. The story illustrates the danger of using a fake identi ...

By Roberto Adriani, Crisis Communication & Public Affairs Practice Leader, MSL Italy As MSLGROUP EMEA President Anders Kempe said in his recent video interview, companies have to face reputation issues around the world almost every day - it's challenging for them, but a fantastic opportunity for us. Here are some tips on how to support clients who have to deal with reputation issues. The Distinctive Cha ...

By Catherine Cao, Director at MSL China Marketers and communications professionals would be crazy to ignore the 300 million microbloggers in China (roughly the size of the entire US population) who access their platforms at least twice a day and follow on average 4 company accounts, according to China Internet Watch. Many microblogs, or weibo, have accumulated more than one million views, shares or follower ...

By Meghan Gross, Senior VP, Schwartz MSL, MSLGROUP North America All communicators eventually face the challenge of dealing with legal issues, made increasingly complex by our 24/7 conversation involving multiple stakeholder groups. Fuelled by conventional wisdom and pop culture, many hold the opinion that lawyers are in an enterprise to manage risk down to zero, and communicators are there to promote the e ...

By Dean Parker, Communications Consultant, SAS, MSLGROUP EMEA Does your digital strategy prepare you for the unthinkable? From oil spills to faulty products, volcanic ash clouds to shareholder revolts – the business landscape is more unpredictable than ever and given the viral way in which a crisis is now likely to evolve, corporate communications and PR teams need to be better prepared than ever before. A ...

PR professionals must be evangelists for crisis preparedness in any organization. Recently, Jack Yeo, senior vice president of crisis and issues management at MSLGROUP in Chicago, spoke at a panel discussion held by PRSA.  Watch the video that captures highlights from his panel discussion. [flv:http://www.mslworldwide.com/chicagoblog/wp-content/uploads/2012/04/4_12-PRSA-Chicago-Lunch-2.flv 360 240] Also rea ...

This week, news of SunPower suing ex-employees who now work at SolarCity surfaced, bringing with it bad PR for SolarCity, the full service solar company that is also named in the suit. Hopefully, SolarCity has developed a few pretty solid PR crisis communications strategies over the years—though I wonder if they ever expected to react to several of their employees accused of being spies? But the lawsuit is ...

By Anders Kempe, President, MSLGROUP EMEA Crises are resolved by listening to people, responding and acting in a positive way that solves the problem.   It Happened on Twitter: The Case of an Insurance Company I’d like to talk about a recent case, several aspects of which demonstrate how we can help our clients when we live up to our vision of being trusted advisors-especially in crisis situations when ...