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Social Media Security: Four Steps to Fight Social Media Hijacking

By Nicolas Moreau, Digital Strategies Consultant, Publicis Consultants Net Intelligenz A few years back, hackers would focus their attacks on websites and networks infrastructures in order to grab their data and disrupt their management. Today, social media profiles have also become major targets. Though motivations and reasons for such attacks can vary (greed, political activism, or just a taste for comple ...

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The Art of Preparing for a Corporate Crisis

By Klas Landelius, Consultant at JKL Group Excessive financial risk taking, lack of value-chain control in the food industry and grey-area business practices on developing markets. There are numerous examples in recent years of how corporate crises have put companies and their executives on a fast track to public humiliation and plunging stock prices. How can others avoid making the same mistakes. Preparati ...

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Lessons On Global Crisis Management & Coordination

By Fleur Bello, Advisor and Project Manager, The Netherlands, MSLGROUP As a global strategic communications and engagement network, MSLGROUP is uniquely positioned to provide immediate global assistance in case of a crisis, across the world. For Royal Dutch Airline KLM the global MSLGROUP network adds value by assisting the airline with logistical services everywhere around the world. Here we share some les ...

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How A Social Media Immersion Workshop Can Help

Crisis management poses a number of well-known challenges on organizations such as ensuring that the spokesperson communicates “according to script”, b uilding consensus within the Crisis Team on the causes and appropriate remedies of an issue, c oordinating the actions of different departments to avoid conflicting messages. The social media environment now requires us to consider new questions. How can we: ...

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Consumer Rights Day: What if McDonald’s hadn’t had an official weibo?

Today it's Consumer Rights Day in China - we take a look at what happened last year to share our insights with you, especially in the wake of the horse-meat crisis that has hit Europe. (Follow the Twitter hashtag #wcrd2013 for this year) [caption id="attachment_7418" align="aligncenter" width="500"] McDonald's China | Courtesy: m_ax via Flickr[/caption] On March 15, 2012, also known as “Consumer Rights Day” ...

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Zombie Accounts, Smear Campaigns: Crisis Management

In the 14th Century Chinese novel 'Water Margin', one of the characters named Li Kui is a famous hero whose reputation is known throughout the country. A bandit named Li Gui assumes the identify of Li Kui in order to attack and rob highway travelers. One day, Li Gui meets the real Li Kui who is upset with the impostor and quickly defeats him in a duel. The story illustrates the danger of using a fake identi ...

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The Hit & Run, Double Whammy & Other Crises Explained

By Roberto Adriani, Crisis Communication & Public Affairs Practice Leader, MSL Italy As MSLGROUP EMEA President Anders Kempe said in his recent video interview, companies have to face reputation issues around the world almost every day - it's challenging for them, but a fantastic opportunity for us. Here are some tips on how to support clients who have to deal with reputation issues. The Distinctive Cha ...

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Introducing The Art of Weibo Crisis Management

By Catherine Cao, Director at MSL China Marketers and communications professionals would be crazy to ignore the 300 million microbloggers in China (roughly the size of the entire US population) who access their platforms at least twice a day and follow on average 4 company accounts, according to China Internet Watch. Many microblogs, or weibo, have accumulated more than one million views, shares or follower ...

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Navigating the Intersection of Legal Affairs & Communications

By Meghan Gross, Senior VP, Schwartz MSL, MSLGROUP North America All communicators eventually face the challenge of dealing with legal issues, made increasingly complex by our 24/7 conversation involving multiple stakeholder groups. Fuelled by conventional wisdom and pop culture, many hold the opinion that lawyers are in an enterprise to manage risk down to zero, and communicators are there to promote the e ...

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Dark Sites: Manage Crisis Communications Online

By Dean Parker, Communications Consultant, SAS, MSLGROUP EMEA Does your digital strategy prepare you for the unthinkable? From oil spills to faulty products, volcanic ash clouds to shareholder revolts – the business landscape is more unpredictable than ever and given the viral way in which a crisis is now likely to evolve, corporate communications and PR teams need to be better prepared than ever before. A ...

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