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Establishing a Position of Leadership in the Energy Industry; Why Bother?

By Liam Clark, Director, CNC Communications & Network Consulting When you think energy sector you don’t necessarily instantly think consumer brand. When reviewing the UK’s internationally recognised Superbrands 2016 list it is instantly apparent that not one energy company or brand features in the Top 20 Consumer Brands list. The list is instead dominated by the likes of Apple, Rolex, Mercedes-Benz and ...

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3 Tips to Achieve Real Impact with your Human Rights Initiative

By Luna Atamian, Senior Account Executive, Corporate & Brand Citizenship, North America, MSLGROUP The belief that human rights are relevant to the economic, social and environmental aspects of corporate activity hasn't always been very popular, which can be surprising given that human rights common norms have existed for 67 years. The Universal Declaration of Human Rights (UDHD) adopted by the U.N Gener ...

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Engaging Employees Around CSR

By Kerri Warner, Senior Vice President Employee Practice, North America, MSLGROUP The state of employee engagement isn't revealed simply through an annual survey, but self-evident in the corporate culture - the habits of mind and behavior that leaders and employees express every day. When working with clients who want to improve employee engagement, we start with the end in mind. We ask clients, “when emplo ...

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Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives led by businesses, organizations and people, and shine the spotlight on inspiring businesses at the forefront of sustainability. Traditionally, organizations have created positive impact through CSR programs that promote local commu ...

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It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining profit and purpose to deliver a better performance and value for all. Over the past two decades, sustainability has become a core business concern that is fundamental to long-term objectives and value creation. Businesses that add ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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New Generations, New Expectations

By Sheila McLean, Corporate & Brand Citizenship Practice (CBC) Director, North America, MSLGROUP The question is no longer whether a business should behave in a sustainable manner. Of course, few businesses have ever claimed to act against the interests of society. But for too long, Corporate Social Responsibility (CSR) has been based largely on the assumption that the business case always aligns with t ...

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Inside Out: A Future of Sustainable Business Models

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Looking around today, it’s hard to not notice the emerging green trend among brands both big and small. And it goes much beyond traditional CSR - while it continues to be an important priority, businesses are now increasingly eager to find more ways to add value to their triple bottom line. One could say that there’s a collective desire to be soc ...

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Inspiring Innovations: Doing Good | People’s Insights

By Melanie Joe, Consultant – Research & Insights, MSLGROUP Doing Good It isn’t enough today to talk to audiences about your brand; they want their brands to be more than the products and services they represent. Millennials, especially, demand sustainable and responsible growth from organizations. In our recent People’s Insights report The Future of Business Citizenship, we found that 83% of the 8,000 m ...

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Inspiring Innovations – People’s Insights | Jan & Feb 2015

By Melanie Joe, Consultant – Research & Insights, MSLGROUP As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more relevant today than ever before: • What is the next big idea that can redefine brand-consumer interaction? • How can businesses create more lasting value for their consumers? • Why should brands and corporations focus their energie ...

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