You Are Here: Home » Posts tagged "CSR"

MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

Read more

New Generations, New Expectations

By Sheila McLean, Corporate & Brand Citizenship Practice (CBC) Director, North America, MSLGROUP The question is no longer whether a business should behave in a sustainable manner. Of course, few businesses have ever claimed to act against the interests of society. But for too long, Corporate Social Responsibility (CSR) has been based largely on the assumption that the business case always aligns with t ...

Read more

Inside Out: A Future of Sustainable Business Models

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Looking around today, it’s hard to not notice the emerging green trend among brands both big and small. And it goes much beyond traditional CSR - while it continues to be an important priority, businesses are now increasingly eager to find more ways to add value to their triple bottom line. One could say that there’s a collective desire to be soc ...

Read more

Inspiring Innovations: Doing Good | People’s Insights

By Melanie Joe, Consultant – Research & Insights, MSLGROUP Doing Good It isn’t enough today to talk to audiences about your brand; they want their brands to be more than the products and services they represent. Millennials, especially, demand sustainable and responsible growth from organizations. In our recent People’s Insights report The Future of Business Citizenship, we found that 83% of the 8,000 m ...

Read more

Inspiring Innovations – People’s Insights | Jan & Feb 2015

By Melanie Joe, Consultant – Research & Insights, MSLGROUP As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more relevant today than ever before: • What is the next big idea that can redefine brand-consumer interaction? • How can businesses create more lasting value for their consumers? • Why should brands and corporations focus their energie ...

Read more

Active Citizenship is a Relatively New Concept in Japan

By Kayo Sato, Director, Planning, MSLGROUP in Japan Compared to other countries, Japanese Millennials don’t have clear views regarding citizenship. One-third of Japanese Millennials don’t have clear ideas of what “active citizenship” means because the phrase is not widely common in Japan. Another third gave their  own definitions of active citizenship as those who proactively conduct voluntary works for soc ...

Read more

CSR into CSV: The Path to Creating Shared Value

John Bee talks to Jim Peacock about the journey Nestlé went on to become a company focused on creating Shared Value and suggests it’s a concept that could be adopted across many markets and sectors. Can you explain how and why Nestlé adopted the Shared Value approach? JB: We feel that if you can embed a social purpose deep within an organisation it will begin to deliver the returns that society needs it to ...

Read more

The Emergence of Shared Value: Driving Innovation and Growth

By Marc Pfitzer, Managing Director, FSG Marc Pfitzer charts the emergence of Shared Value as a driving force for innovation and growth in companies determined to create both social and economic value. Like other new approaches to sustainability, it is filling in huge gaps left by earlier experiments with philanthropy and CSR – but is still in its infancy and its potential is vast. For well over a decade, we ...

Read more

The Reputation Complex – Helping Organizations Navigate the Blur in the Liquid Age

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP I was invited to speak at the Corporate Communications Conference held in Athens in October, to share a few thoughts about the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients, and for us. A crucial topic given the disintermediation and disruption around us, and a #1 risk for business execs ev ...

Read more

If You’re Not Where Millennials Expect You to Be, You’re Nowhere

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched our global research study to investigate this further ...

Read more