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Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially dive ...

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Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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Impact of new Companies’ Bill on CSR

Excerpts from an article in MSLGROUP India’s public affairs newsletter by Amrita Choudhary, Deputy Head of Content, MSLGROUP India. In recent years, community objectives have been growing in importance for large businesses in India. Many have comprehensive programmes that integrate social initiatives with the corporate mission. This could take the form of volunteerism by staff or non-financial commitments, ...

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What Does It Really Take To Build Trust? Insights From #WF13

By Åsa Barsness, Consultant, JKL in Sweden Trust is a topic that many companies focus on today. I was excited to discover the seminar “How to respond to the growing distrust of business in Europe?” at the Women’s Forum’s Global Meeting 2013 held in Deauville recently. Hosted by the Coca-Cola Company, a panel of representatives from the American Chamber of Commerce in France, UBS Wealth Management, The Econo ...

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CSR On India Inc’s Mind

By Ashraf Engineer, Vice-President – Content & Insights, MSLGROUP India Why has corporate social responsibility (CSR) become so important for Indian businesses? Many believe that the recent tweak to India’s corporate law – companies with a net worth of more than Rs 500 crore (roughly $75 million) or with revenues in excess of Rs 1,000 crore ($151 million) or with net profits of Rs 5 crore or more must n ...

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SlideShow: Building CSR Into Your Communications Strategy

By Sheila McLean, Senior Vice President and PurPle Co-lead, North America, MSLGROUP From non-profits to multinationals, increased stakeholder engagement and transparency have made Corporate Social Responsibility (CSR) an increasingly valuable strategy for organizations. Yet, according to a 2013 Holmes Report, only 15 percent of organizations have a fully-developed CSR or sustainability plan, while 26 percen ...

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Identifying Your Brand’s Causes with the Fifth “P”

By Heather McIntyre, PR and Cause Marketing Professional, North America, MSLGROUP  As transparency, responsibility and the authenticity of a brand’s communications take on greater importance in today’s marketplace, brands need to get out of the selling business and into the business of improving lives. Today, it’s about purpose-led marketing. In the past, having a purpose may have been considered “nice,” bu ...

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Why Your Organization Should Go PurPle

By Gaurav Mishra, VP of Insights, Innovation & Social, Asia, MSLGROUP PurPle (Purpose + People) is MSLGROUP’s global offering for helping business leaders drive positive change by catalyzing collaborative social innovation and grassroots change movements. Grounded in the new triple bottom line – purpose, performance and participation - PurPle puts people at the center of its proprietary strategic commun ...

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Are GenYers and Baby-Boomers compatible?

By Olivier Fleurot, CEO, MSLGROUP It is always risky to write about “generations”, any generation and even more so about an emerging one. One can be easily accused of gross generalization, “cliché” dropping” and lack of nuanced judgement. But I will take this risk: I do think that several social trends, including the digital revolution, have such a profound impact that they can indeed change behaviors radic ...

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