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Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ universe – along with ours as consultants - has changed significantly over the past few years as companies react to the disruptive communications impact of digital and social networks. Instead of occupying the commanding heights of c ...

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Tech Companies Must Think Global but Act Local in Emerging Markets

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London There are just over a billion people in Africa and close to 4 billion in Asia - this is compared with a teeny tiny 340 million in North America and around 800 million in Europe.  When you factor in that 40% of the world’s population now has an internet connection, a huge leap from only 1% in 1995, it makes it understandable why tech companies a ...

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Reinventing The Company In A Social World

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. No man is an island, and no company either. Megatrends, like the downturn, digital, new generations and instability, show that the world is shifting and companies have to evolve too, to survive. Evolve means become m ...

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ON: Energy Communications & Re-Establishing Trust

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice Power companies need to respond to the dynamic situation they find themselves in. With fuel poverty finding its way into front line politics, as in the UK, power producers cannot afford to allow themselves to be tarred with the ‘banker bashing’ brush. Momentum is building and needs to be addressed, before sentiment runs ...

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What’s In Our Way?: An Introduction To The Publicis Groupe ‘You Share We Care’ Ebook

By Anders Kempe, President, EMEA, MSLGROUP Europe is facing a difficult financial scenario and, although one can see positive signs in the global economy,we are facing significant challenges. Our optimism for the future is subdued by the tangible impact the economic crisis has had on our daily lives, and cuts in government spending have had a significantly negative effect on the availability of health syste ...

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FOMO: Fear Of Missing Out

By Dominique S. Févry, Account Executive, London, MSLGROUP UK If you own a smartphone, the chances are that you suffer from FOMO. No, this is not a swearword but rather an acronym for “Fear Of Missing Out” on what might be an exciting gig, on our friends’ successes, failures or even the most unimportant announcements. FOMO compels us to constantly check for and share pictures of our last cup of coffee on so ...

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Federal Elections in Germany – Now It’s Crunch-Time

By Ole Wulff, Senior Consultant, MSL Germany, MSLGROUP EMEA The election campaign in Germany is on the home stretch. This Sunday, German voters are called upon to elect a new parliament (the ‘Bundestag’) for a four-year term. Stressing the importance of the election, the Financial Times recently wrote “The election could have wide implications across Europe.” It added: “But the direction of change remains u ...

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Lessons On Global Crisis Management & Coordination

By Fleur Bello, Advisor and Project Manager, The Netherlands, MSLGROUP As a global strategic communications and engagement network, MSLGROUP is uniquely positioned to provide immediate global assistance in case of a crisis, across the world. For Royal Dutch Airline KLM the global MSLGROUP network adds value by assisting the airline with logistical services everywhere around the world. Here we share some les ...

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Fracking In The UK – The Beginning Or The End?

By Nick Bastin, Managing Director, Capital MSL and Head of Energy, MSLGROUP EMEA Welcome to MSLGROUP’s Snail Shale Report in which my colleagues from around Europe reflect on the progress of the shale industry across the continent. Ever since Cuadrilla sent shockwaves through the UK onshore E&P industry in 2011, when its drilling near Blackpool caused two earth tremors, the UK shale industry has been on ...

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An Injection of Truth

By Kelly Walsh, CEO, London, MSLGROUP There's a perfect storm of suspicion, rumour and reported bad practice and it's heading in the direction of the cosmetic surgery industry. A while ago I wrote about the new health elite who eschew the more obvious markers of having 'made it', and instead are spending serious time and money to achieve the kind of glossy good health that is only possible if you're very yo ...

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