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By Merran Wrigley, Head of Technology, London, MSLGROUP The technology sector is one of the most vibrant growth engines in the UK economy - in fact one in eight of the UK’s workforce is in technology. Technology such as mobile communications, social media and cloud computing, is constantly evolving and as a result, is rapidly blurring the division between what is a pure technology business and a business th ...

An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Social CRM is a response to understanding the behaviour of consumer activists. It puts the customer back at the heart of corporate strategy, using social media as the vector to this new approach. It goes much further than Social Marketing. It no longer encourages loyalty pu ...

An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Like any innovation, Social CRM is often misunderstood or sparks resistance from those opposed to change within the organization. This lack of understanding and resistance gives rise to myths or prejudices, which sometimes become ingrained. Let's put them to rest once and f ...

Adrian Rosenthal, Head -Digital & Social Media, MSLGROUP Germany, co-authored an article 'How a social media news stream turns the sealed-off World Economic Forum into a virtual event' for The Next Web, which has seen a tremendous response from readers around the world. The story first appeared on TNW on February 9, 2013 and has since seen over 470 shares on Twitter alone (as of February 18, 2013). Adri ...

By Karin Rappsjo Emanuelli, MSLGROUP EMEA The theme for this year’s gathering of the World Economic Forum in Davos was leadership, restoring economic dynamism and strengthening societal resilience. Words like “leadership” and “resilience” hint that issues such as climate change, renewable energy or green economies might well be on the agenda. But, on the contrary, these issues were nudged from the agenda th ...

By Jason Frank, Director, SAS, MSLGROUP EMEA Scientists point out that we're neurologically programmed for gaming. The concepts of 'flow', being 'in the zone' and 'fiero' (the instant 'high' of achievement) all feed our need for status and reward. Using gaming techniques to drive participation is nothing new. Global brands such as Volkswagen (The Fun Theory), and even the World Bank (Evoke game) have all ad ...

This is the latest in our series of video interviews of our leaders. Anders Kempe, President, MSLGROUP EMEA shares insights on the biggest reputation and growth challenges today for companies in EMEA. He also sheds light on how MSLGROUP as an organization is leveraging its greatest strengths - diversity and heritage - in the region. Previously, Glenn Osaki, President - Asia, MSLGROUP shared insights into th ...

By Pierre-Samuel Guedj, Partner, Corporate Communications and Public Affairs, Publicis Consultants, MSLGROUP France We are more and more aware that we are living in a resource limited world. While 80% of our energy currently comes from fossil fuels, this cannot be sustained in the future. Indeed, in a world where the need for energy is constantly growing, fossil energy resources are slowly being depleted an ...

By Per Ola Bosson, Partner, JKL, MSLGROUP EMEA   “I can’t understand why Sweden is doing this! Hydropower is necessary, as we all know. Not only because it is renewable - it is also needed to regulate fluctuations in wind power production.” These words were spoken by a German electrical engineer, who was astonished by Sweden’s plans to cut hydropower production. Or more precisely, Sweden’s plans to rev ...

By Nick Bastin, Managing Director, Capital MSL and Head of Energy, MSLGROUP EMEA The Tsunami off the coast of Japan that led to the Fukushima disaster has had a powerful and long reaching effect on global energy policy and its impact has circumnavigated the world – including reaching the UK and affecting its energy policy choices. Even prior to Fukushima, the UK was facing some very difficult decisions: How ...