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By Frederike denOttelander, Digital Media Specialist at MSL Netherlands Intranet: the first things that come to mind are bland backgrounds, ticker tapes, a content jungle, empty department pages and overloaded departments pages elsewhere. Yesterday’s information, 1998’s information. Intranets have the worst reputation of all enterprise platforms and are treated more as an ‘information collection and dumping ...

By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...

Today it's Consumer Rights Day in China - we take a look at what happened last year to share our insights with you, especially in the wake of the horse-meat crisis that has hit Europe. (Follow the Twitter hashtag #wcrd2013 for this year) [caption id="attachment_7418" align="aligncenter" width="500"] McDonald's China | Courtesy: m_ax via Flickr[/caption] On March 15, 2012, also known as “Consumer Rights Day” ...

Media organizations, changemakers, and brands create cross-platform storyworlds to drive participation, action and loyalty. What is Transmedia Storytelling? Transmedia storytelling involves telling a story across multiple media platforms – including TV shows, movies, graphic novels, books, games, mobile apps, microsites, social networks, online communities and offline events – in a way that each platform ex ...

Media, organizations and brands curate content to drive social engagement. What is Social Curation? Social curation involves aggregating, organizing and sharing content created by others to add context, narrative and meaning to it. Artists, changemakers and organizations use social curation to showcase the full range of conversations around a topic, add more nuance to their own original content, and set the ...

An excerpt from the Bright Lights, Big Ideas book produced for CES2013 by Publicis Groupe. MSLGROUP's Chief Development Officer Bob Bejan contributed to one of the big ideas the book explored -storytelling. It has been said that stories, like jokes, are only great when delivered well. As storytellers reach new levels of mastery for a new method of storytelling (theatrical, filmed, spoken word), the audience ...

By Pascal Beucler, Chief Strategy Officer, MSLGROUP & Gaurav Mishra, VP of Insights, Innovation & Social, MSLGROUP Asia We are delighted to announce the launch of Social Hive Index, our proprietary software and approach for benchmarking social engagement, in context, with customization. Social Hive Index is named after Social Hive, MSLGROUP’s global social media offering, with 150+ dedicated experts ...

[caption id="" align="aligncenter" width="500"] Purpose | Courtesy: godserv via Flickr[/caption]   By Anne Erhard,  SVP of Cause and Corporate Responsibility at MSLGROUP Americas  There is no doubt that Purpose is the fifth “P” within the marketing mix today. A brand’s purpose should define not what product or service they sell but the higher order of why they exist in society. More and more brands are ...

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The recent Communicating The Museum conference that took place at the Met in NYC addressed a variety of key topics: local vs global, the challenges of being a world museum, what it means to be a brand, technology and innovation and adapting to a connected future. One of these topics, though, happened to be at the center of many presentations and ...

By Jeffrey LeFevre, New Business Development Coordinator, Midwest Region, MSLGROUP   In the past 30 years, consumers have become largely numb to traditional forms of brand storytelling and messaging. In fact, this study by The Relational Capital Group, estimates that with the onset of digital marketing, the average consumer is now exposed to 30,000 messages per day compared to 500 messages, 40 years ag ...