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Food, genomics and the Microbiome: What are the Implications for Food producers?

Although it's been around for eons, consumers, lately, seem to have truly taken to heart the adage “you are what you eat.” More than ever before, they care about their own well-being and are actively looking for ways to improve their health. Given this increasing shift toward health consciousness, what should food producers do, for a better understanding of consumers' nutritional needs? Understand the impac ...

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The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big Food companies that once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid ...

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Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Future of Food, as we see it, is also about the future of its representations, in terms of the communication around it. Several factors go into influencing this, one of them being the discussions driven by audiences via social networks. Analyzing food conversations on the web brings up interesting insights – consumer awareness is at an all-ti ...

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Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have become everyone’s favorite topics of conversation, navigating the complex communications landscape is tricky to say the least. That’s because the global narrative about food has evolved far beyond the food product itself. Once a matter ...

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Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big food companies that one once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid innovation that benefits from eager ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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The Growing Influence of the Male Shopper in America

Shopping Preferences and Habits of Men Provide Cues for Food and Beverage Marketers How and where Americans shop for food is changing dramatically, according to a new study, Food Shopping in America 2014. The study unveils the evolving shopping landscape of not only where people shop, but who is doing the shopping. Increasingly, men (who now compose 43 percent of primary shoppers) are shopping frequently an ...

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Infographic: 2015 Food Fortune Telling

Food makers are always chasing the latest food trends, and for a good reason. MSLGROUP’s food and beverage marketing and PR team foretells where consumers will spend and businesses will profit in 2015 as they chase the new and next in edibles! Infographic - 2015 Food Fortune Telling by MSLGROUP ...

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Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the heart of the brand´s new digital positioning. Developed by MSLGROUP Espalhe, between now and the end of January 2015 the channel will launch 60 videos providing tips on practical, speedy recipes, as well as further information about ...

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The Powerful Stories Told By Engaged Brands

By Aakriti Kaushik, Manager – Social Media and Digital Content Strategy, Police Mutual, UK and Ashraf Engineer, VP – Content & Insights, MSLGROUP India We know that unique, interesting content is a powerful driver of traffic, catalysing social sharing with minimal effort. Most digitally successful businesses understand the commercial value relevant content can deliver. Let’s look at a few examples of st ...

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