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The Powerful Stories Told By Engaged Brands

By Aakriti Kaushik, Manager – Social Media and Digital Content Strategy, Police Mutual, UK and Ashraf Engineer, VP – Content & Insights, MSLGROUP India We know that unique, interesting content is a powerful driver of traffic, catalysing social sharing with minimal effort. Most digitally successful businesses understand the commercial value relevant content can deliver. Let’s look at a few examples of st ...

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The Challenging Agenda of the EU Energy Market

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

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Video: Sparking a Breakfast Revolution for Garden Bread

Mommy bloggers are a highly influential set - so when Hong Kong's Garden Bread wanted to create more opportunities for families to bond over meals and help mothers make the right decisions about food, we knew whom to enlist to spark conversations around "How will eating habits change in 2013?" By putting a spotlight on breakfast and offering a faster, healthier choice to the traditional Chinese breakfast, w ...

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Mediatization Of Government Agencies & Food Scares

By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

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Why Hostess Lacks the Mostest

by Steve Bryant, Head of MSLGROUP's North America Food & Beverage business The possible demise of Hostess has played out in the media as a tale of Twinkies, but the dollars and cents of the matter come down to two big issues: the decline of the bread business and the vast diversification of snacking. Bread took a serious blow in the low-carb decade and, despite a perception that “carbophobia” is history ...

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Moms, Food & Social Media: A Winning Recipe for Marketers

By Steve Bryant, Director, Food & Beverage, MSLGROUP North America Social media lives in the moment, so it’s no surprise that food and drink should figure so prominently in the medium. We eat or snack some three to 10 times a day and, as we do, we often share that experience – we even share while we eat. It’s a phenomenon that inspired a joint study, by The Hartman Group and MSLGROUP North America, to e ...

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Healthcare’s New Ecosystem: Power to the Patients

We now live in the conversation economy. Thanks to digital communication, we are facing a real democratic revolution: people (patients, families, doctors, journalists…) can talk to each other in real-time, and with ease. As part of the “You share, we care!” initiative, we surveyed 70 managers in Europe asking them, “Are you ready to handle a revolution?” MSLGROUP put this question to a group of top managers ...

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Moms Are Clicking In The Kitchen

  By Elise Titan, Senior VP, Food & Beverage specialty, MSLGROUP “What are you making for dinner?” No, this isn’t my hungry child asking me what I’m preparing. It is my Facebook post on a Thursday afternoon asking my friends for suggestions on what to serve at the dinner table that night. This is pretty typical behavior for moms these days considering women with kids under the age of 13, like me, a ...

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Why Food Brands Should Focus On Connected Mothers: Study

MSLGROUP's food and beverage specialty, in association with Hartman Group, brings you the latest research report on the impact of social media on the food industry. This time, we focus on connected mothers, a critical market segment for brands looking to adopt new strategies for social and digital media. “Moms are motivated by meeting family needs, and social media is serving as a way for moms to crowdsourc ...

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SlideShow: Social Media Changing Food Culture

In this presentation by MSLGROUP's food experts, we track the trend of how social media has transformed food culture and offer our insights into new modes of food culture acquisition, crowdsourcing displacing mom-sourcing, digital experiences of food, types of users and opportunities for brands. It also features data and insights from Clicks & Cravings, a syndicated study between The Hartman Group and M ...

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