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The Growing Influence of the Male Shopper in America

Shopping Preferences and Habits of Men Provide Cues for Food and Beverage Marketers How and where Americans shop for food is changing dramatically, according to a new study, Food Shopping in America 2014. The study unveils the evolving shopping landscape of not only where people shop, but who is doing the shopping. Increasingly, men (who now compose 43 percent of primary shoppers) are shopping frequently an ...

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Infographic: 2015 Food Fortune Telling

Food makers are always chasing the latest food trends, and for a good reason. MSLGROUP’s food and beverage marketing and PR team foretells where consumers will spend and businesses will profit in 2015 as they chase the new and next in edibles! Infographic - 2015 Food Fortune Telling by MSLGROUP ...

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Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the heart of the brand´s new digital positioning. Developed by MSLGROUP Espalhe, between now and the end of January 2015 the channel will launch 60 videos providing tips on practical, speedy recipes, as well as further information about ...

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The Powerful Stories Told By Engaged Brands

By Aakriti Kaushik, Manager – Social Media and Digital Content Strategy, Police Mutual, UK and Ashraf Engineer, VP – Content & Insights, MSLGROUP India We know that unique, interesting content is a powerful driver of traffic, catalysing social sharing with minimal effort. Most digitally successful businesses understand the commercial value relevant content can deliver. Let’s look at a few examples of st ...

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The Challenging Agenda of the EU Energy Market

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

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Video: Sparking a Breakfast Revolution for Garden Bread

Mommy bloggers are a highly influential set - so when Hong Kong's Garden Bread wanted to create more opportunities for families to bond over meals and help mothers make the right decisions about food, we knew whom to enlist to spark conversations around "How will eating habits change in 2013?" By putting a spotlight on breakfast and offering a faster, healthier choice to the traditional Chinese breakfast, w ...

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Mediatization Of Government Agencies & Food Scares

By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

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Why Hostess Lacks the Mostest

by Steve Bryant, Head of MSLGROUP's North America Food & Beverage business The possible demise of Hostess has played out in the media as a tale of Twinkies, but the dollars and cents of the matter come down to two big issues: the decline of the bread business and the vast diversification of snacking. Bread took a serious blow in the low-carb decade and, despite a perception that “carbophobia” is history ...

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Moms, Food & Social Media: A Winning Recipe for Marketers

By Steve Bryant, Director, Food & Beverage, MSLGROUP North America Social media lives in the moment, so it’s no surprise that food and drink should figure so prominently in the medium. We eat or snack some three to 10 times a day and, as we do, we often share that experience – we even share while we eat. It’s a phenomenon that inspired a joint study, by The Hartman Group and MSLGROUP North America, to e ...

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Healthcare’s New Ecosystem: Power to the Patients

We now live in the conversation economy. Thanks to digital communication, we are facing a real democratic revolution: people (patients, families, doctors, journalists…) can talk to each other in real-time, and with ease. As part of the “You share, we care!” initiative, we surveyed 70 managers in Europe asking them, “Are you ready to handle a revolution?” MSLGROUP put this question to a group of top managers ...

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