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In TIME: The Huge Mistake Millennials Are Making Now

Insights from our report The Millennial Compass were recently featured in TIME magazine. The author, Dan Kadlec, picked up one key fact about GenY rating international opportunities last when it comes to what makes jobs attractive. Here's an excerpt from his article.  To read the full article, please visit TIME.   In the U.S., just 18% of Millennials intend to work overseas in the next five years—and t ...

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The Millennial Compass & #YBother At SXSWi

By Brian Burgess, Global Co-Director, Employee Practice, MSLGROUP We've just launched a new report today called “The Millennial Compass” in association with the Ashridge Business School that reveals workplace dynamics across the globe, with insights from millennials in Brazil, China, France, India, the UK and the USA. We asked them what they want in their relationships with managers and their expectations o ...

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PR Industry In India On A Growth Track

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India The Indian economy has been buffeted by the global downturn and policy paralysis brought on by political headwinds. With general elections scheduled for 2014 and a nationwide backlash against corruption, the government has been ultra-cautious in policy formulation. This, in turn, has resulted in a slowing economy – the heady days of 9% growth seem ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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How NGOs Are Using Vine

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France NGOs are leveraging the Vine platform in a variety of ways, including inspiring people with positive messages, promoting events and spreading awareness. Our picks: Using Creativity to Raise Awareness Around an Event: UNICEF UNICEF made a Vine for World Malaria Day showing a mosquito protesting bed nets outside its offices.   Why we li ...

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Creative Vine Campaigns By Brands

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGO’s for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Companies Companies are getting creative with Vine and using it for a variety of purposes, including: marketing efforts, corporate campaigns, an ...

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Introducing An Easy Guide to Vine

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France According to a 2012 study, more than one billion people own smartphones. Of these, 65% use their phones for mobile applications, not for calling others. Mobile apps are the main benefit of having a smartphone, and are used for a wide range of purposes. One in particular, mobile video viewing, is growing quickly. With 69% of smartphone owne ...

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The Social Wisdom Of #WiredWomen And Holmes Report’s Global PR Summit

At the Holmes Report Global Public Relations Summit today in Miami where MSLGROUP is a sponsor, we are discussing "The Social Wisdom Of Wired Women Around The World". Stephanie Agresta, MSLGROUP's global social media and digital director, will be joining Randi Zuckerberg, the CEO and founder of Zuckerberg Media and editor-in-chief of Dot Complicated and former marketing director at Facebook as well as Stacy ...

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Empathy, Sense-makers & Tomorrow’s Leaders: Women’s Forum 2013

By Trudi Harris, Chief Communications Officer, MSLGROUP Last week a delegation of MSLGROUP women made our way to Deauville in northern France for the annual global Women’s Forum meeting. I think it’s fair to say we all felt rather proud to be at the event, not only because we had been nominated to attend on behalf of the company, but also because the Women’s Forum is in fact part of the MSLGROUP family. Hav ...

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Video: Welcome To Our Global Social Media & Digital Practice

With over 40 leaders in countries across the globe, MSLGROUP has the most global social media and digital team in the communications sector today. We help global brands create strategic programs to distill actionable insights from social web chatter, strengthen enterprise capabilities to participate in the conversation economy, build long-term relationships with key influencers and host communities to organ ...

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