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Cause Talk Radio 50: Podcast Interview of Scott Beaudoin

Scott Beaudoin, our global director of 'PurPle' (Purpose + People), was recently invited to talk about it and our new launch - the PurPle Index on Cause Talk Radio, a  lively, educational weekly podcast. Scott, a pioneer of cause and purpose-inspired marketing was introduced as the "King of Cause" by Joe Waters who blogs at Selfishgiving and Megan Strand of Cause Marketing Forum. Here's a podcast of their c ...

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Video: Genedigi Showreel 2012

Genedigi is one of China's largest independent public relations and marketing communications agencies and part of MSLGROUP. Read the press release of the acquisition. In this showreel, we share highlights of Genedigi's history, its growth and strengths. Visit Genedigi.com to connect with the agency. Today, MSLGROUP has the largest PR, social media and events teams in Greater China with 16 offices and 1,000 ...

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Insights From Bob Bejan, MSLGROUP CDO

This is the latest in our series of interviews with thought leaders of MSLGROUP. Previously, we interviewed CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future. Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what 'PurPle' is all about and how businesses ...

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MSLGROUP Wins 2 Golds At Sabre Awards

We took home 2 GOLDs at The Holmes Report's Global SABRE Awards! Our very popular campaign Ariel Fashion Shoot, undertaken by MSL Nordics in partnership with Saatchi & Saatchi has won in the category Marketing to Women. (It had previously bagged a Gold at NYF2012 & another for Best Use of Alternative Tools at The Bees Awards) And our UK 'P&G Always' team won in the category Cause-related Marketi ...

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At Iconosphere 2012: Understanding The New ‘Global’

By Denise Vitola, SVP, Practice Director, Personal Care, MSLGROUP New York Denise recently attended Iconosphere 2012, a celebration of ideas, insights and inspiration from thought leaders, decision makers and agency executives. She captures fresh, interesting trends and ideas from the event, adds a dash of her opinions and asks thought provoking questions on global marketing. The most trending topic in the ...

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Every Crisis is Global, Social and Viral

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP - and Gaurav Mishra, Asia Director of Social Media, MSLGROUP [caption id="attachment_3568" align="alignleft" width="150" caption="Pascal Beucler"][/caption] The decade has witnessed a profound erosion of trust in all types of institutions, including governments and corporations. All over the world, “the other 99%” are protesting against greedy corp ...

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