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By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

By Scott Beaudoin, Global Director of PurPle, MSLGROUP In May 2012, at last year’s Cause Marketing Forum, MSLGROUP launched PurPle – a new global offering aimed at helping business leaders drive positive impacts by catalyzing collaborative social innovation and grassroots change movements. The specialty combines the agency’s CSR, cause marketing, sustainability, citizenship and philanthropy expertise and ov ...

What is the GE NFL Head Health Challenge?  In March 2013, GE and NFL launched the open innovation Head Health Challenge to mobilize innovators around head health: to help diagnose mild traumatic brain injury and improve the safety of athletes, members of the military and society overall. The challenge is a part of the Head Health Initiative a new four-year, $60 million partnership between GE and NFL to rese ...

By Susanne Ayen, Senior Consultant, MSLGROUP Germany The importance of mobile apps is rising as more young users in Germany search for quick answers to questions concerning their health. In Germany, every third smartphone user uses mobile apps that offer health information. In the future, the relevance of this kind of health information is set to increase even further: among 18 to 29 year-olds in the countr ...

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Although the organisation and delivery of healthcare is the responsibility of each EU Member State, the role of the EU is to complement and adds value to the national policies by addressing common challenges and by establishing a level-playing field in terms of market access for the industry. In its mission, the EU is assisted by ad hoc agencies ...

Snacking is big business. As Americans move away from three square meals to a “graze the day” style of eating, savvy food manufacturers and food service operators are transforming food products and menu items to meet changing needs. Consider the following: Nestlé’s Lean Cuisine recently launched six snack SKUs, three flavors of spring rolls and three vegetable dips with pita General Mills, maker of snacks s ...

Can't see this Slideshare presentation? Click here to view it directly on Slideshare.net What is SuperBetter? SuperBetter is a super-hero themed online game that helps people improve their resilience, meet their health goals, recover from illness or injury, and have fun along the way. Jane McGonigal, a renowned game designer, came up with the concept while battling a concussion. She had been researching rec ...

By Denise Vitola, SVP, Practice Director, Personal Care, MSLGROUP New York Denise recently attended Iconosphere 2012, a celebration of ideas, insights and inspiration from thought leaders, decision makers and agency executives. She captures fresh, interesting trends and ideas from the event, adds a dash of her opinions and asks thought provoking questions on global marketing. The most trending topic in the ...

[caption id="attachment_3660" align="alignleft" width="176" caption="Pascal Beucler"][/caption] By Pascal Beucler, Chief Strategy Officer, MSLGROUP “Successful companies can only create solutions to some of the world’s toughest problems by working collaboratively. Business must engage — with communities, governments, customers and each other — because the status quo is not an option.” -- JEFF IMMELT, CEO, G ...