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View from New York: India Reshaping Pharmaceutical Manufacturing

--by Erin Ortiz,  Vice President, Healthcare Practice, MSLGROUP New York This post originally appeared on the MSLGROUP Americas blog. India is rising. The country is on a fast-track to replace Japan as the world’s third-largest economy by 2020, outrank China in population by 2032 and the U.S. in English speakers by 2050. One of India’s main drivers of its economic rise and modernization is the outsourcing i ...

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MSLGROUP Welcomes Schwartz Communications, Builds Global Tech Sector Expertise

As Publicis Groupe announced today, our parent company has acquired 100% of Schwartz Communications, one of the largest independent public relations firms in the United States. The agency is now part of the MSLGROUP family. We here at the MSLGROUP blog are sending a warm welcome to everyone at Schwartz! (Click here for the press release and here for the Ad Age story.) Schwartz is specialized in providing te ...

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Homeward Bound: The Shift of Devices from Hospital to Home

--by Jeanine O'Kane, North American director of the Healthcare PR Practice This is one in a series of blog posts on healthcare PR trends. Here, Jeanine summarizes healthcare trends and argues that medical-device companies need to create more intuitive and user-friendly devices for the many aging, Internet-savvy Americans who want to live out their lives at home. For related articles, please visit the MSLGRO ...

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India PR Industry Takes Flight

The Indian PR industry is growing at an annual rate of 32% and will nearly double from its current size of $6 billion USD to about $10.6 billion USD by 2012, according to The Associated Chambers of Commerce and Industry of India. The organization reported its findings in a report entitled “PR & its Future Prospects” in which more than 500 PR professionals were interviewed. You can read a news story abou ...

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