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What Drives Corporate Reputation among the General Public?

Actions Speak Louder Than Words Strong perceived delivery of products and services and positive perceptions of corporate behavior drive up the Reputation Core Index among the general public. For companies that scored low on the Reputation Core Index there is a clear correlation to low scoring on corporate behavior. There are significant variations between industries concerning the relative impact of differe ...

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Collective Citizenship | People’s Insights

By Nidhi Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP State of Humanity From the Industrial Revolution to the internet boom, the human race has witnessed vast progress that has resulted in improved economies, lifestyles and overall well-being. As a direct result life is longer, healthier and easier. But it’s easy to forget that we’re doing well for ...

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Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally regarded as one of its most important assets. But how important is a brand or an organisation’s reputation to consumers today? Next month, MSLGROUP will launch our findings from a new global study which asks the general public what ...

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The New Communications Agenda: ‘Everything’ is PR

By James Warren, Head of Digital, UK and EMEA, MSLGROUP It’s a tired refrain, but the internet has changed everything. We all know about the impact of digital publishing, social media and associated developments on the communications industry, and technology continues to evolve at an ever-increasing pace. Traditional media have either responded to the technological challenge or ceased to exist. Meanwhile, c ...

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How to Leverage Digital Transformation for Public Affairs

By Sebastian Nikoloff, Junior Consultant, MSLGROUP Germany The Internet changes how politicians communicate with voters and stakeholders. Nevertheless, many avoid the digital arena out of uncertainty and thus miss out on a great opportunity. 30 European Public Affairs experts at MSLGROUP recently discussed in a two-day workshop in Berlin how one can design the most effective set of digital and conventional ...

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Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citizenship involves voting in elections (91% - much higher than the global average of 79%). The vibes of the recent central government Lok Sabha elections were evidently fresh in their minds. Millennials also believe active citizenshi ...

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Can the News Survive?

By Andrew MacDougall, MSLGROUP London ISIL. Ukraine. Ferguson. Ebola. So much for slow news summers. But while outlets have plenty to cover, they are worrying about the mounting cost of their coverage. The Internet has eroded so much of the news’ revenue base, the industry now resembles Wile E. Coyote after he’s run off a cliff: caught in mid-air, legs churning furiously, waiting for gravity to do its deed. ...

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How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud computing and mobile devices are completely changing the way consumers use the Internet. Big Data and the Internet of Things, the connection of physical objects to the Internet, will revolutionize most parts of our environment and the ...

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Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially dive ...

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Straight Talk: Training Leaders To Communicate In The New World

By Heloiza Faria and José Guilherme Araújo, Directors, Ideia Comunicação – an MSLGROUP Partner in Brazil. This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Leaders – the #1 source of information Whether a company is large, medium or small, global or domestic or yet in any kind of industry, communication with employees will al ...

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