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By Susanne Ayen, Senior Consultant, MSLGROUP Germany The importance of mobile apps is rising as more young users in Germany search for quick answers to questions concerning their health. In Germany, every third smartphone user uses mobile apps that offer health information. In the future, the relevance of this kind of health information is set to increase even further: among 18 to 29 year-olds in the countr ...

By Romain Seignovert, Senior Associate, MSLGROUP Brussels Spotify, Rovio (the maker of Angry Birds) and Skype are among the most successful tech companies world-wide and attract millions of active users every day. Few web businesses can claim to influence international trends like Rovio does or handle one third of all international calls, as Skype does. Did you know these pioneering companies are European a ...

Our report ‘Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook’ identifies a number of trends – brand journalism, businesses with purpose and healthcare. They are trends that would impact the industry. But it is the rise of digital PR that has caught the attention of industry professionals and the masses worldwide. Digital PR is the use of the internet to promote campaigns and to sha ...

A new consumer segment is catching the eye of smart marketers. Liberated by the Section 377 of the Indian Penal Code and empowered by financial stability, the LGBT community is slowly but steadily growing as a niche consumer segment in India, as our report Out Of The Closet And Into The Marketplace by MSLGROUP India discovers. The LGBT market is different because it is many layered and poorly researched. It ...

By Jaideep Shergill, CEO, Hanmer MSL, MSLGROUP Asia Meg Whitman, former president and CEO of eBay, once said: “Guess what, the world changes. eBay has defined e-commerce.” In her decade-long association with the C2C major, she recalled “using the web to empower regular people and small businesses to do commerce” as a fulfilling experience. Was Whitman – and others like her – right about her conviction about ...

In May 2011, MSLGROUP was appointed to handle all aspects of the world's first e-G8 Forum - including all things digital and social. From media relations to construction of a customized venue, MSLGROUP companies and agencies—in particular Geneva-based Publicis Live — directed all aspects of event production and management. Publicis Consultants directed media relations while Publicis Consultants Net Intellig ...

[caption id="attachment_2148" align="aligncenter" width="180"] Publicis CEO Maurice Lévy and Facebook Founder Mark Zuckerberg address the G8 Heads of State.[/caption] The world's first e-G8 Forum concluded Wednesday evening, and a few of the forum delegates---led by Publicis Groupe CEO Maurice Lévy---met with the G8 Heads of State yesterday afternoon. We here at MSLGROUP found it incredibly exciting, and pr ...