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Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially dive ...

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Straight Talk: Training Leaders To Communicate In The New World

By Heloiza Faria and José Guilherme Araújo, Directors, Ideia Comunicação – an MSLGROUP Partner in Brazil. This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Leaders – the #1 source of information Whether a company is large, medium or small, global or domestic or yet in any kind of industry, communication with employees will al ...

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Wired Women Around The World

Wired Women in China Wired women in China have embraced technology and social media to a greater degree than like-minded women in the other markets studied. They are more positive about the role of social media compared to women from the U.S. and Brazil, says our recent global study, The Social Wisdom of Wired Women Around the World. There is also a deeper connection between women and their technology devic ...

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Who Are Wired Women Online?

By Stephanie Agresta, Global Director – Social Media & Digital, MSLGROUP Connected technology has improved the lives of women online and around the world, empowering them with new social, emotional and economic sensibilities, the research study shows; but it also creates new challenges for them, according to the MSLGROUP report, The Social Wisdom of Wired Women Around the World. The Internet and social ...

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Are MOOC and SPOC antidotes to NIMBY and NOPE?

By Seth Goldschlager, Partner, Publicis Consultants, France, Paris Are MOOC and SPOC antidotes to NIMBY and NOPE? Pardon? I will explain. As communications professionals, we all recognize NIMBY as that 'Not In My Backyard’ fighting call to halt development of all sorts of industrial or government projects that citizens believe will ruin their neighborhood environment—or environment in general-- for one reas ...

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Just The Right Dosage On The Go

By Susanne Ayen, Senior Consultant, MSLGROUP Germany The importance of mobile apps is rising as more young users in Germany search for quick answers to questions concerning their health. In Germany, every third smartphone user uses mobile apps that offer health information. In the future, the relevance of this kind of health information is set to increase even further: among 18 to 29 year-olds in the countr ...

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Crowdfunding, Startups & Europe’s Focus On The Web

By Romain Seignovert, Senior Associate, MSLGROUP Brussels Spotify, Rovio (the maker of Angry Birds) and Skype are among the most successful tech companies world-wide and attract millions of active users every day. Few web businesses can claim to influence international trends like Rovio does or handle one third of all international calls, as Skype does. Did you know these pioneering companies are European a ...

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The Rise Of Digital PR

Our report ‘Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook’ identifies a number of trends – brand journalism, businesses with purpose and healthcare. They are trends that would impact the industry. But it is the rise of digital PR that has caught the attention of industry professionals and the masses worldwide. Digital PR is the use of the internet to promote campaigns and to sha ...

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The LGBT Consumer & New Media

A new consumer segment is catching the eye of smart marketers. Liberated by the Section 377 of the Indian Penal Code and empowered by financial stability, the LGBT community is slowly but steadily growing as a niche consumer segment in India, as our report Out Of The Closet And Into The Marketplace by MSLGROUP India discovers. The LGBT market is different because it is many layered and poorly researched. It ...

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Clicking on Business: E-commerce in India

By Jaideep Shergill, CEO, Hanmer MSL, MSLGROUP Asia Meg Whitman, former president and CEO of eBay, once said: “Guess what, the world changes. eBay has defined e-commerce.” In her decade-long association with the C2C major, she recalled “using the web to empower regular people and small businesses to do commerce” as a fulfilling experience. Was Whitman – and others like her – right about her conviction about ...

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