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SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest Festival is one of the most important annual opportunities to see what's new in communications, marketing, technology and advertising. Marcelo Minutti, Head of Innovation and Digital Practices, MSLGROUP Andreoli Carolina Fullen, In ...

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SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" and "Interactivity for Luxury Segments". The South by Southwest Festival is one of the biggest creativity events in the world and also one of the most important annual opportunities to see what's new in communications, marketing, te ...

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SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In addition, they give us an overview on the challenges of communication and the future of journalism. The South by Southwest Festival is one of the biggest creativity events in the world and also one of the most important annual op ...

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Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that are driving the future of media. One of the latest developments comes from tech giant Google, with Google News Lab –a site built with the aim to connect journalists with Google resources and tools to enhance their reporting and st ...

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Collective Citizenship | People’s Insights

By Nidhi Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP State of Humanity From the Industrial Revolution to the internet boom, the human race has witnessed vast progress that has resulted in improved economies, lifestyles and overall well-being. As a direct result life is longer, healthier and easier. But it’s easy to forget that we’re doing well for ...

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Creative Vine Campaigns By Media

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGOs for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Just as Twitter changed the way people consume news, Vine is impacting how news is consumed and created. From helping experienced journalists to ...

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Mediatization Of Government Agencies & Food Scares

By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

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Michael Anti on China’s social media

At the recent Women's Forum for the Economy and Society global meet held in France, our team caught up with famous Chinese journalist and political blogger Michael Anti (aka Jing Zhao), who was invited as a speaker. This short interview is about social media in China and how it has moulded the country.  Watch his interview below or scroll to read: Will China ever witness an Arab Spring ? So many people pred ...

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Curb Your Need For Speed, Check Your Sources

By Serge Vanbockryck, Media & PR Practice Leader, MSLGROUP Brussels In the ‘old days’, some 25 years ago, when your's truly was a newspaper journalist, there was a daily 10pm deadline to finish your story, and to know what the competition had written about the same topic you had to wait until the next morning. You’d spend the entire day (or more) ‘chasing’ the story and making sure all parties involved ...

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How Social Media Impacted the Pulitzers

By Jaideep Shergill, CEO, Hanmer MSL, MSLGROUP India The Pulitzer Prizes announced on April 17, 2012, were a landmark not just for the exceptional journalism they recognised. This year, several winners were chosen for their writing/visuals as well as their use of social media and multimedia. Last November, the Pulitzer committee took a digital leap, announcing that applications could only be submitted onlin ...

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