You Are Here: Home » Posts tagged "journalism"

Creative Vine Campaigns By Media

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGOs for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Just as Twitter changed the way people consume news, Vine is impacting how news is consumed and created. From helping experienced journalists to ...

Read more

Mediatization Of Government Agencies & Food Scares

By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

Read more

Michael Anti on China’s social media

At the recent Women's Forum for the Economy and Society global meet held in France, our team caught up with famous Chinese journalist and political blogger Michael Anti (aka Jing Zhao), who was invited as a speaker. This short interview is about social media in China and how it has moulded the country.  Watch his interview below or scroll to read: Will China ever witness an Arab Spring ? So many people pred ...

Read more

Curb Your Need For Speed, Check Your Sources

By Serge Vanbockryck, Media & PR Practice Leader, MSLGROUP Brussels In the ‘old days’, some 25 years ago, when your's truly was a newspaper journalist, there was a daily 10pm deadline to finish your story, and to know what the competition had written about the same topic you had to wait until the next morning. You’d spend the entire day (or more) ‘chasing’ the story and making sure all parties involved ...

Read more

How Social Media Impacted the Pulitzers

By Jaideep Shergill, CEO, Hanmer MSL, MSLGROUP India The Pulitzer Prizes announced on April 17, 2012, were a landmark not just for the exceptional journalism they recognised. This year, several winners were chosen for their writing/visuals as well as their use of social media and multimedia. Last November, the Pulitzer committee took a digital leap, announcing that applications could only be submitted onlin ...

Read more

Beyonce’s New Tweetie-Pie: Redefining Breaking News in the Digital Age

by Jenifer Slaw [caption id="attachment_3669" align="alignleft" width="150" caption="Jenifer Slaw, MSL New York"][/caption] Breaking news: Beyonce gives birth to pop culture bundle of joy, Blue Ivy Carter. Within minutes of her birth, the baby was trending on Twitter and an instant sensation in the social media space. By the time the news hit mainstream media, it was no longer news. The media landscape is c ...

Read more

Brands are Media, Media are Brands

We spoke last time about the newspaper that Paper.li created based on Twitter activity at the Monaco Media Forum, produced for Monaco Mediax by PublicisLive, which is part of MSLGROUP. The Paper.li service organizes this activity, providing a context and framework that makes it easier to digest the content than a mere Twitter list. Such organization, even though it isn’t handled by Twitter itself, seems to ...

Read more

The Blogger in the Basement: Part 3

This is the third post based on a panel discussion on how social media is transforming the relationship between PR people and journalists, an event organized by the French chapter of the International Association of Business Communicators and hosted by the American University of Paris. For the first post, please click here and for the second post here. During the discussion, a couple case studies came up: A ...

Read more

The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

Read more

The Blogger in the Basement: How Social Media Is Transforming the PR Person-Journalist Relationship

[caption id="attachment_492" align="aligncenter" width="225" caption="Parisian marketers gather to discuss how social media has transformed the relationship between PR people and journalists. Prof. Waddick Doyle, standing, moderated the IABC panel. "][/caption] The French chapter of the International Association of Communicators, in partnership with the American University of Paris, last week held a panel d ...

Read more