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The LGBT Consumer & New Media

A new consumer segment is catching the eye of smart marketers. Liberated by the Section 377 of the Indian Penal Code and empowered by financial stability, the LGBT community is slowly but steadily growing as a niche consumer segment in India, as our report Out Of The Closet And Into The Marketplace by MSLGROUP India discovers. The LGBT market is different because it is many layered and poorly researched. It ...

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How Being Gay-Friendly Benefits Business

Societal attitudes have always made LGBT members extremely conscious of their individuality at workspaces. Between snide remarks and whispered giggles, the community has struggled to liberate itself from prejudices. While many corporations are far from being gay-friendly, they are changing fast. ‘The Economist’ reported that 86% of Fortune 500 firms now ban discrimination on the basis of sexual orientation, ...

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Out of the Closet and Into the Marketplace: The Birth of India’s Pink Economy

The gay rights movement came into sharp focus in the 1950s when there was a homophobic purge across the US State Department. Since then, the Lesbian Gay Bisexual and Transgender (LGBT) community has travelled a long road – gay people can now serve in the military, several anti-gay laws have been struck down and President Barack Obama has come out in support of same-sex marriage. The LGBT community is assert ...

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It Gets Better: People’s Insights Issue 45

In response to a rise of gay youth bullying and suicides in the U.S., Dan Savage and Terry Miller created the It Gets Better Project, soliciting personal stories from LGBT adults and allies to let LGBT teens know that life gets better.  Overwhelming volume and diversity of stories Since its launch in September 2010, more than 50,000 stories and messages of support have been shared on YouTube from LGBT adult ...

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Being Trusted Advisors in a Turbulent World

By Anders Kempe, President, MSLGROUP EMEA Crises are resolved by listening to people, responding and acting in a positive way that solves the problem.   It Happened on Twitter: The Case of an Insurance Company I’d like to talk about a recent case, several aspects of which demonstrate how we can help our clients when we live up to our vision of being trusted advisors-especially in crisis situations when ...

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