The LGBT Consumer & New Media
A new consumer segment is catching the eye of smart marketers. Liberated by the Section 377 of the Indian Penal Code and empowered by financial stability, the LGBT community is slowly but steadily growing as a niche consumer segment in India, as our report Out Of The Closet And Into The Marketplace by MSLGROUP India discovers. The LGBT market is different because it is many layered and poorly researched. It ...
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