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By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

By Lutz Mache, Raphaela Maurer, Lina Müller and Adrian Rosenthal, Germany, MSLGROUP Every May, one of the best digital conferences in Europe takes place in Berlin. Now in it’s seventh year, the re:publica attracts a couple of thousands digeratis every year, who come together to discuss new trends, tools and digital developments – and five colleagues from MSLGROUP in Germany where right in the middle of it t ...

This is an excerpt from the study on emerging from recession in Europe, produced by Ipsos/CGI and FreeThinking, the Paris-based strategic planning and research arm of MSLGROUP. The dimensions of the current European recession are unparalleled in the past 80 years; they extend to every kind of economic, social and political equation. These are questions that need answers. And the answers can only come from p ...

Millions of Chinese youth engaged in everyday acts of kindness, inspired by a shared purpose. Watch how we helped create a social heartbeat and make Alpenliebe one of the most loved brands on Weibo:   ...

At MSLGROUP, we believe that the Cannes Festival of Creativity is an event worth fighting to get to. In its 60th Anniversary Year, we share 6 reasons why you should be there.     ...

This is the latest in our series of quick interviews of our leaders. John Rossant, Executive Chairman, PublicisLive, speaks about the role of social media in thought leadership forums and events. PublicisLive one of the world's most important event management groups and the exclusive provider of production and logistics services to the World Economic Forum and its celebrated Annual Forum in Davos. In additi ...

By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...

Crisis management poses a number of well-known challenges on organizations such as ensuring that the spokesperson communicates “according to script”, b uilding consensus within the Crisis Team on the causes and appropriate remedies of an issue, c oordinating the actions of different departments to avoid conflicting messages. The social media environment now requires us to consider new questions. How can we: ...

By Merran Wrigley, Head of Technology, London, MSLGROUP The technology sector is one of the most vibrant growth engines in the UK economy - in fact one in eight of the UK’s workforce is in technology. Technology such as mobile communications, social media and cloud computing, is constantly evolving and as a result, is rapidly blurring the division between what is a pure technology business and a business th ...

An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Social CRM is a lever of choice for the acquisition of new customers and social media quite simply represents an additional sales channel that a company neglects at its peril. Brands today use social media to provide information about the launch of new offers, events and co ...