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By Martin Hill, Digital Director, Masius, MSLGROUP EMEA A bit like that mildly irritating poem/song ‘Wear sunscreen’, if I could offer you only one digital tip for the future, responsiveness would be it… The problem is website design didn’t really change much between the mid 90s and around about 2008. It’s evolved, yes, but sites were planned, designed and developed largely as fixed entities – and many stil ...

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA It goes without saying that this will be the most technologically advanced Olympic games ever. The last 4 years have seen the most significant developments in digital media ever, and we will see the biggest change in spectator habits yet. Think about it – in 2008 there was no iPad; no 3D or smart TVs; and smart phones were still in their infancy. Twitt ...

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA As online display advertising continues to seemingly under-perform on click-through rates, more advanced content rich ad formats, such as the IAB’s ‘Rising Star’ formats, are being introduced in a bid to reverse the trend. These allow unprecedented amounts of rich content: video, image libraries, interactive product demonstrations – they are essentiall ...

By Masius  Whether or not you tweet, Twitter is a phenomenon we all need to be clued up about – especially in the world of professional services where you’re judged on your expertise. So, here’s a useful little diagram that should get you right to the top of the Twitter learning curve – and in next to no time. (Click to enlarge)     Originally posted on Masius Online. ...

By Adam Fairbrother, Business Director at Masius, MSLGROUP There’s little doubt that mobile advertising is set to continue its exponential growth over the next two or three years… But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013? What 4G Brings 4G is a super-fast mobile connection which should give you similar (if not better) speed than your fixed-li ...

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA You are probably aware that Google changed its privacy policy on March 1, 2012. Actually, you’re probably not – according to Big Brother Watch, only 12% of Google users in the UK have actually read the new policy! I’m going to sit on the fence here and look at it from both sides – as a consumer, and as an advertiser… Google claims to have simplified th ...

By Chris Dell, Managing Director, Masius, MSLGROUP EMEA It’s a tall order: staying motivated and productive at work in the face of pay freezes, cuts, redundancies and the increased cost (and stress) of living…Nonetheless, during a recession employers expect these factors to motivate their teams into working harder and for longer, often taking on additional responsibility from colleagues who have fallen vict ...