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By Heiko Geibig, Director at MSL Germany and Lina Müller, Consultant, MSL Germany Upcoming mega-events such as the FIFA World Cup and the Olympics move Brazil into the focus of German companies and the media. Recently,the German President Joachim Gauck launched the  "Germany + Brazil 2013-2014 - Where ideas connect" and underlined the close relationship between Germany and Brazil. So it comes as no surprise ...

Mommy bloggers are a highly influential set - so when Hong Kong's Garden Bread wanted to create more opportunities for families to bond over meals and help mothers make the right decisions about food, we knew whom to enlist to spark conversations around "How will eating habits change in 2013?" By putting a spotlight on breakfast and offering a faster, healthier choice to the traditional Chinese breakfast, w ...

Recently, Renee Wilson, President, North America, wrote an opinion piece that appeared in The Holmes Report on how content is changing the communications industry. She shared her insights into the transformation and how PR agencies in particular have an edge in this new environment. Here's an extract of the article "Content Challenge Will Have Winners And Losers":   Content-centric marketing and commun ...

By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

By Merran Wrigley, head of technology, London, MSLGROUP EMEA I attended a very interesting Media Society event in London last week sponsored by the Financial Times where a panel of media and digital experts discussed Digital Disruption and how the explosion of digital information and citizen journalism have disrupted the traditional print media landscape. The majority of the panel came from a traditional me ...

By Tobias Heinrich, Junior Consultant, Broadcast Unit, Germany, MSLGROUP It’s a boundless world and corporate communications is also adapting quickly to the needs of companies and journalists. Digital video is one of the top interactive ways to share news and information to stakeholders. Here we bring you a short summary of how we helped our client Siemens Drive Technologies share their story with the media ...

An excerpt from our recent report 'Myanmar: Insights & Opportunities 2013'  By MSLGROUP Asia Press freedom in Myanmar has improved rapidly, and is now on par - and in some cases freer than other ASEAN member countries. The changes have been fast and remarkable. Since President Thein Sein gained power in 2011, the government has eased press restrictions - releasing journalists from imprisonment, lifting ...

Myanmar is undergoing remarkable changes. In light of the international buzz and media attention the country is receiving, MSLGROUP sent a team member in December 2012 to learn about the current dynamics of the media landscape and gain key insights on the business opportunities available. This executive insights report – ‘Destination Myanmar: Insights and Opportunities 2013’ - shares our insights on the cou ...

Media house Holmes Report recently featured a thought leadership article co-authored by our Linda Recupero, Brad Wilks, Wigan Salazar and Stephanie Agresta. Here's a summary of the article: The SEC's announcement that companies can now use social media for material public disclosures and Bloomberg's follow up on use of live twitter feeds on listed companies set the stage for the analysis in the article. It ...

At MSLGROUP, we believe that the Cannes Festival of Creativity is an event worth fighting to get to. In its 60th Anniversary Year, we share 6 reasons why you should be there.     ...