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Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter? While many of us in healthcare strive to increase engagement among ...

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Wait A Minute: Survey Implementation for Client Content Creation

One PR technique MSLGROUP has suggested often over the past several years is an end-user survey. When designed well, surveys can provide valuable market intelligence, and can be newsworthy to the media. Can't see the video? Watch it on YouTube.com. Read our blog post to learn more on the benefits of surveys. ...

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The #SxSW Effect: More Than An Echo Chamber

By Mark McClennan, APR, SVP, Boston, MSLGROUP, Ever since the launch of Twitter, the technorati have talked about the power of SxSW to amplify discussions, product launches and issues – even if just for a few hours. We saw that to great effect with a live video interview with Edward Snowden. Watch it here: No one would argue he has been a hot topic in the media over the past month. So I wanted to analyse if ...

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Rise of Affordable Smartphones Impacts Communications

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India A decade ago, paid display and search advertising were in vogue, with the trend then shifting to more organic forms of marketing such as search engine optimisation, social media and blogging. Of late, mobile marketing has gained traction due to the sheer number of smartphone users. With advertising costs soaring, mobile marketing is providing br ...

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Video: Adrian Monck on communications around the WEF: MSLGROUP Davos Forum

Adrian Monck, managing director of communications and media for the World Economic Forum, discusses communications and WEF at the 2014 MSLGROUP Davos Forum. Can't see the video below? Watch it on YouTube.   Adrian Monck is Man­aging Dir­ector in charge of com­mu­nic­a­tions and media — ‘digital Davos’ at the World Economic Forum and a former British journalism professor and writer on the media and curr ...

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Decline in print media has helped Davos rise: Holmes Report

Please read the original article here. John Rossant explains why the decline in media influence explains the rise of ‘thought leadership’ events such as the World Economic Forum in Davos. Rossant is chairman of Publicis Live, which has helped produce the WEF for 19 years. Interview conducted by the Holmes Report in Davos. Originally published on Davos.holmesreport.com. ...

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If You Produce It, They Will Look – Digital Content and The Media

As Bill Gates once said, “Content is king.” But in today’s digital age, the term content encompasses much more than text on a piece of paper, or even words on a blog when it comes to online media. Video and visuals are more and more common in professional journalism today. According to a 2013 PRESSFeed survey, 83 percent of journalists view images as very important or important, and 53 percent view video co ...

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Creative Vine Campaigns By Brands

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGO’s for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Companies Companies are getting creative with Vine and using it for a variety of purposes, including: marketing efforts, corporate campaigns, an ...

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Introducing An Easy Guide to Vine

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France According to a 2012 study, more than one billion people own smartphones. Of these, 65% use their phones for mobile applications, not for calling others. Mobile apps are the main benefit of having a smartphone, and are used for a wide range of purposes. One in particular, mobile video viewing, is growing quickly. With 69% of smartphone owne ...

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Storytelling With Data: 15 Great Examples and Counting

By Stanislas Magniant, European Digital Practice Leader, MSLGROUP If a picture is worth a thousand words, data visualisation is worth a thousand charts. It's no surprise infographics and data visualisation have become omnipresent in communications over the past few years. As web content gets more and more visual and information is consumed in bite-size snippets, data visualization has this arresting quality ...

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