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Social Media: Redefining Our Relationships With Food

By Steve Bryant and Laurie Demeritt Social media has changed how Americans cook, shop, plan meals and share culinary secrets. However, it’s not enough for brands to simply build legions of followers or make a presence in social spaces. For long-term payoff, brands should instead take cues from how we develop and cultivate these personal relationships. Study results show almost half of consumers are now lear ...

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Food Brands Have Seen A Seismic Shift In Consumption Influencers: Steve Bryant, President, Publicis Consultants USA

Publicis Consultants USA, a food & nutrition marketing agency under MSLGROUP, recently co-produced a report on how social and digital media are replacing mom as the go-to culinary source of knowledge for many people. Called ‘Clicks & Cravings: The Impact of Social Technology on Food Culture’, the study was jointly developed and conducted by consumer research firm The Hartman Group and Publicis Consu ...

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