Social Media: Redefining Our Relationships With Food
By Steve Bryant and Laurie Demeritt Social media has changed how Americans cook, shop, plan meals and share culinary secrets. However, it’s not enough for brands to simply build legions of followers or make a presence in social spaces. For long-term payoff, brands should instead take cues from how we develop and cultivate these personal relationships. Study results show almost half of consumers are now lear ...
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