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By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Gaurav Mishra, Asia VP of Insights, Innovation & Social, MSLGROUP We are delighted to launch MSLGROUP's own proprietary social curation software StoryStreamLab at Cannes Lions 2013. StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using semantic analysis and hashtags, ranks them based on socia ...

By Renee Wilson, President, North America, MSLGROUP Earlier this month, I joined my colleagues -- other women leaders from Publicis Groupe agencies -- to participate in the VivaWomen!'s first Speaker Series in New York City moderated by Harriette Cole, the well-known life stylist, author, nationally syndicated advice columnist, motivational speaker and editor. VivaWomen, of course, is the Publicis Groupe in ...

A “crowdsourced” credit card In April 2012, Barclays US launched Barclaycard Ring– a credit card whose policies, fees and rewards are co-created by card members. The credit card attracted early adopters and frustrated credit card users with its promise of straight forward fees, transparency and collaboration. [caption id="attachment_1748" align="aligncenter" width="500"] Source: business.time.com[/caption] ...

By Ashraf Engineer, Head - Content, MSL India India’s gender disparity remains among the highest in the world, impacting not just economic growth but society as a whole. A recent report by Booz & Company, which studied the economic empowerment of women in 128 countries, ranked India a low 115. What’s more troubling is that the government is stubbornly apathetic towards women’s issues. The distress is ev ...

By Frederike denOttelander, Digital Media Specialist at MSL Netherlands Intranet: the first things that come to mind are bland backgrounds, ticker tapes, a content jungle, empty department pages and overloaded departments pages elsewhere. Yesterday’s information, 1998’s information. Intranets have the worst reputation of all enterprise platforms and are treated more as an ‘information collection and dumping ...

By Heiko Geibig, Director at MSL Germany and Lina Müller, Consultant, MSL Germany Upcoming mega-events such as the FIFA World Cup and the Olympics move Brazil into the focus of German companies and the media. Recently,the German President Joachim Gauck launched the  "Germany + Brazil 2013-2014 - Where ideas connect" and underlined the close relationship between Germany and Brazil. So it comes as no surprise ...

By Gaurav Mishra, VP of Insights, Innovation & Social, Asia & Nidhi Makhija, Manager- Insights, MSLGROUP In the latest issue of the People's Insights magazine, we track inspiring projects at the intersection of social data, crowdsourcing and storytelling, with a special focus on PurPle projects – purpose-inspired projects that are shaping the future of corporate citizenship. We share thirteen case s ...

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

By Scott Beaudoin, Global Director of PurPle, MSLGROUP In May 2012, at last year’s Cause Marketing Forum, MSLGROUP launched PurPle – a new global offering aimed at helping business leaders drive positive impacts by catalyzing collaborative social innovation and grassroots change movements. The specialty combines the agency’s CSR, cause marketing, sustainability, citizenship and philanthropy expertise and ov ...