You Are Here: Home » Posts tagged "news"

Five Strategies to Get Executives Engaged and Excited About Twitter

By Jordon Goulder, Account Executive, SchwartzMSL In my recent blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key strategies t ...

Read more

Wait A Minute: Survey Implementation for Client Content Creation

One PR technique MSLGROUP has suggested often over the past several years is an end-user survey. When designed well, surveys can provide valuable market intelligence, and can be newsworthy to the media. Can't see the video? Watch it on YouTube.com. Read our blog post to learn more on the benefits of surveys. ...

Read more

Renee Wilson Named President of the Cannes PR Lions Jury

Renee Wilson has been named President of the Cannes PR Lions jury, according to a story that AdAge broke yesterday. Renee is among four female jury presidents at the 2014 Cannes Lions International Festival of Creativity, the most ever in the program’s history. Women also will chair the Cyber, Promo and one of two juries for the new Health Lions awards. She is the first representative from MSLGROUP to ever ...

Read more

Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

Read more

Insight Brussels December 2013: Key EU Policy Developments

Presenting our monthly alerts on important policy issues from our team in Brussels to help you navigate through the developments. Do connect with Leonardo Sforza to address any of these EU-related policy issues and follow @MSL_Brussels on Twitter for real-time updates that matter. Click here to download it from Scribd: Insight Brussels December 2013 ...

Read more

Creative Vine Campaigns By Media

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGOs for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Just as Twitter changed the way people consume news, Vine is impacting how news is consumed and created. From helping experienced journalists to ...

Read more

Insight Brussels November 2013: Key EU Policy Developments

Presenting our monthly alerts on important policy issues from our team in Brussels to help you navigate through the developments. Do connect with Leonardo Sforza to address any of these EU-related policy issues and follow @MSL_Brussels on Twitter for real-time updates that matter. Click here to download it from Scribd: MSLGROUP Insight Brussels November 2013 Also watch Leonardo Sforza talk about Europe's Pu ...

Read more

Healthcare Priorities & Policy Developments In Europe

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Although the organisation and delivery of healthcare is the responsibility of each EU Member State, the role of the EU is to complement and adds value to the national policies by addressing common challenges and by establishing a level-playing field in terms of market access for the industry. In its mission, the EU is assisted by ad hoc agencies ...

Read more

Another EU Summit With Good Intentions But Little Hope

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA EU heads of state or government agreed new economic and public spending guidelines for 2013 but this will not be enough to gain market trust and people confidence. "We are all fully aware of the debate, and of people's mounting frustrations and even despair. We also know there are no easy answers” said Herman Van Rompuy, President of the Europea ...

Read more

Olympics And Storytelling: Personal News

By Judith van Bergen and Caroline Schaberg, MSL Netherlands, MSLGROUP EMEA [caption id="" align="alignright" width="300"] Sports News | Courtesy: RambergMediaImages via Flickr[/caption] What makes news? Every PR agency will probably tell you: news is current, close by, continuously changing and it has implications for many (or for those who matter to many people). In London, news is close by, very close by. ...

Read more