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By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Although the organisation and delivery of healthcare is the responsibility of each EU Member State, the role of the EU is to complement and adds value to the national policies by addressing common challenges and by establishing a level-playing field in terms of market access for the industry. In its mission, the EU is assisted by ad hoc agencies ...

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA EU heads of state or government agreed new economic and public spending guidelines for 2013 but this will not be enough to gain market trust and people confidence. "We are all fully aware of the debate, and of people's mounting frustrations and even despair. We also know there are no easy answers” said Herman Van Rompuy, President of the Europea ...

By Judith van Bergen and Caroline Schaberg, MSL Netherlands, MSLGROUP EMEA [caption id="" align="alignright" width="300"] Sports News | Courtesy: RambergMediaImages via Flickr[/caption] What makes news? Every PR agency will probably tell you: news is current, close by, continuously changing and it has implications for many (or for those who matter to many people). In London, news is close by, very close by. ...

MSLGROUP, Publicis Groupe's strategic communications and engagement network, is now the fourth largest PR agency in the world. Today, The Holmes Report announced its 2012 rankings of top PR Agencies. The table below shows our ranking with respect to our peers.   The article goes on to say Among the giant multinational agencies, Edelman, Weber Shandwick, Ogilvy Public Relations and MSLGroup enjoyed doub ...

By Pascal Beucler, SVP & CSO, MSLGROUP Open journalism, soaring mobile growth, audience-generated content, enhanced ‘news experiences’: the media industry is up against many disruptions in this age. To design the future of media, journalists, technologists and communications professionals have to collaborate, and adapt themselves. A brand new ecosystem is already being invented, according to speakers an ...

[caption id="attachment_3660" align="alignleft" width="176" caption="Pascal Beucler, MSLGROUP"][/caption] By Pascal Beucler, Chief Strategy Officer, MSLGROUP 'Why news organizations need more women leaders' - this was the title of a recent debate at the #HackTheNewsroom News World Summit 2012 held in Paris. To elaborate, the question was if news media houses are resisting the trend of having more women at t ...

By Jaideep Shergill, CEO, Hanmer MSL, MSLGROUP India The Pulitzer Prizes announced on April 17, 2012, were a landmark not just for the exceptional journalism they recognised. This year, several winners were chosen for their writing/visuals as well as their use of social media and multimedia. Last November, the Pulitzer committee took a digital leap, announcing that applications could only be submitted onlin ...