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  Famous for its ambush marketing campaigns and for mastering the art of storytelling, Nike neatly side stepped the restrictions set by the London Organizing Committee and delivered a striking campaign for the London 2012 Olympics. The Nike Find Your Greatness campaign shares stories of everyday athletes from various Londons around the world, challenging the notion that greatness is reserved for elite ...

By Stephen Millikin, SVP, Be Spoke, MSLGROUP New York Throughout history, fashion has always served as a means for broadcasting a political message. The ancient Roman toga praetexta identified the ruling class; the Zhongshan suit, or “Mao suit” as it’s known in the west, was originally meant to symbolize proletarian unity in revolutionary China; and whether intended or not, this year’s Olympic fashions have ...

MSLGROUP EMEA employees from the Netherlands, Judith van Bergen and Caroline Schaberg, got an opportunity to experience this year's Olympics - the matches, the atmosphere, the fans, et al . Here are some photos clicked by them. Follow our Pinterest board dedicated to MSLGROUP employees Together Works Better for more. Also read their blog post - Olympics And Storytelling: Personal News   ...

[caption id="" align="aligncenter" width="505"] Olympics Word Cloud[/caption]   By Shonali Burke,Vice President, Digital, MSLGROUP Americas Bill Chappell wrote a terrific article recently for NPR’s “The Torch” on how the 2012 Olympics are living up to their name of being the most “social” games ever—but in rather unwelcome ways. I’m sure you recall the examples he cites (and I quote from the article): ...

By Judith van Bergen and Caroline Schaberg, MSL Netherlands, MSLGROUP EMEA [caption id="" align="alignright" width="300"] Sports News | Courtesy: RambergMediaImages via Flickr[/caption] What makes news? Every PR agency will probably tell you: news is current, close by, continuously changing and it has implications for many (or for those who matter to many people). In London, news is close by, very close by. ...

By Ashraf Engineer, Head – Content,  HanmerMSL, MSLGROUP Asia As the greatest sporting show on Earth gets under way, there is another high-profile one raging – between sponsors for mindshare. According to a recent report, the Olympics is the second most valuable brand – worth an estimated $47.6 billion – in the world, after Apple. The brand is worth more than all of its other major sponsors – including Sams ...

By Laurie Masonson, SVP, Media Relations, MSLGROUP Americas This past Friday night, the 2012 Summer Olympic Games officially kicked off in London with the widely-discussed Opening Ceremony. (I must admit, I enjoyed the clever skit with Queen Elizabeth and 007!) Over the 17 days of the London Games – spanning three weekends -- more than 10,000 athletes from 204 countries will compete in 302 official Olympic ...

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA It goes without saying that this will be the most technologically advanced Olympic games ever. The last 4 years have seen the most significant developments in digital media ever, and we will see the biggest change in spectator habits yet. Think about it – in 2008 there was no iPad; no 3D or smart TVs; and smart phones were still in their infancy. Twitt ...

[caption id="" align="alignleft" width="182" caption="Stanislas Magniant, MSLGROUP"][/caption] Stanislas Magniant, EMEA head of MSLGROUP's Social Hive, is featured in this article in The New York Times:  'Social Media Is The Message For Olympics' Stanislas talks about the trend of how elections today have turned into social media elections and that the Olympics London 2012 will also follow the trend, albeit ...