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By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

By Tobias Heinrich, Junior Consultant, Broadcast Unit, Germany, MSLGROUP It’s a boundless world and corporate communications is also adapting quickly to the needs of companies and journalists. Digital video is one of the top interactive ways to share news and information to stakeholders. Here we bring you a short summary of how we helped our client Siemens Drive Technologies share their story with the media ...

How can brands leverage the latest Asian social media mega success WeChat to strengthen business? Recently, we invited clients and industry friends to The Spot Café in Shanghai for a conversation on WeChat. Over 180 communications professionals and marketing executives in the city including Tencent’s WeLife Director (East China) Zhao Yong and 51buy.com's Chief Strategy Officer Max Hong attended the event. [ ...

Media, organizations and brands curate content to drive social engagement. What is Social Curation? Social curation involves aggregating, organizing and sharing content created by others to add context, narrative and meaning to it. Artists, changemakers and organizations use social curation to showcase the full range of conversations around a topic, add more nuance to their own original content, and set the ...

By Catherine Cao, Director at MSL China Marketers and communications professionals would be crazy to ignore the 300 million microbloggers in China (roughly the size of the entire US population) who access their platforms at least twice a day and follow on average 4 company accounts, according to China Internet Watch. Many microblogs, or weibo, have accumulated more than one million views, shares or follower ...

By Steve Bryant, Director, Food & Beverage, MSLGROUP North America Social media lives in the moment, so it’s no surprise that food and drink should figure so prominently in the medium. We eat or snack some three to 10 times a day and, as we do, we often share that experience – we even share while we eat. It’s a phenomenon that inspired a joint study, by The Hartman Group and MSLGROUP North America, to e ...

This is the latest in our series of interviews with thought leaders of MSLGROUP. Previously, we interviewed CEO Olivier Fleurot on his vision for the company, the edge that being multi-cultural gives us, what makes us competitive, and our future. Pascal Beucler, our strategy chief shared insights on how companies need to innovate to engage with Gen Y employees, what 'PurPle' is all about and how businesses ...

MSLGROUP's food and beverage specialty, in association with Hartman Group, brings you the latest research report on the impact of social media on the food industry. This time, we focus on connected mothers, a critical market segment for brands looking to adopt new strategies for social and digital media. “Moms are motivated by meeting family needs, and social media is serving as a way for moms to crowdsourc ...

By Martin Hill, Digital Director, Masius, MSLGROUP EMEA As online display advertising continues to seemingly under-perform on click-through rates, more advanced content rich ad formats, such as the IAB’s ‘Rising Star’ formats, are being introduced in a bid to reverse the trend. These allow unprecedented amounts of rich content: video, image libraries, interactive product demonstrations – they are essentiall ...