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Social Predictions for the Conversation Age: 2011

It's done! We got it out the door: the first big MSLGROUP report of the year, Social Predictions for the Conversation Age: 2011. Our report aimed to give marketers ideas that they can put to the test this year. It also reflects our general approach, namely that we help our clients bridge the gap between what is technologically possible and what is right for them right now. An e-magazine with flippable pages ...

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To LeWeb, With Love

Le Monde this past summer published a special edition magazine on France: A country of museums, a symbol of past glory, or a place conducive to high tech and innovation? If Loic and Geraldine Le Meur have anything to say about it, it’s definitely the latter. Loic, founder of Seesmic and on BusinessWeek's list of the most influential people in the internet sphere, and Geraldine, his wife, are the founders of ...

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Brands are Media, Media are Brands

We spoke last time about the newspaper that Paper.li created based on Twitter activity at the Monaco Media Forum, produced for Monaco Mediax by PublicisLive, which is part of MSLGROUP. The Paper.li service organizes this activity, providing a context and framework that makes it easier to digest the content than a mere Twitter list. Such organization, even though it isn’t handled by Twitter itself, seems to ...

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Tweeting James Murdoch

This is the second in a series of posts inspired by Paper.li, a media partner of the Monaco Media Forum, organized for Monaco Mediax by PublicisLive, which is part of MSLGROUP. If you read the first post and are coming back, thanks! Please us as we continue the conversation on journalism, social media and brand engagement. Journalists (and English teachers) often use the axiom “Pity the reader.” Make whatev ...

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A Media Event for the Conversation Age

As the world’s third-largest communications and engagement network, MSLGROUP has a unique perspective on the conversation age.  Several of our agencies have events expertise—PublicisLive, Emotion, PBJS, Publicis Meeting and Publicis Events—and they know better than anyone the impact that important gatherings can have on industries, markets and the people who buy goods and services. Of particular relevance t ...

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