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More than Rio, Samba and Seleção: Communications In Brazil

By Heiko Geibig, Director at MSL Germany and Lina Müller, Consultant, MSL Germany Upcoming mega-events such as the FIFA World Cup and the Olympics move Brazil into the focus of German companies and the media. Recently,the German President Joachim Gauck launched the  "Germany + Brazil 2013-2014 - Where ideas connect" and underlined the close relationship between Germany and Brazil. So it comes as no surprise ...

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The MSLGROUP BRICS Blog Series: Executive Summary

--By Sally O'Dowd, engagement editor, MSLGROUP, Paris Trade between India and South Africa is booming. Brazil wants a more level trading field with China. Devalued yuan, anyone? Next door, Russian President Medvedev is going against the grain (Putin), pledging to end corruption and lower the tax burden on small business. Needless to say, the leaders of the BRICS countries have important issues to discuss at ...

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MSLGROUP BRICS Blog Series: Ending Corruption in Russia, Da or Nyet?

--By Lawrence McDonnell, CEO and founder of Pravda PR, Moscow With just a year to go before Russia elects a new president there are signs of a rift between the incumbent Dmitry Medvedev and his Prime Minister, Vladimir Putin, the man whom many regard as the natural leader currently on sabbatical, more a tsar than head of the administration. If we are to take Medvedev at his word, then the initiatives outlin ...

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The MSLGROUP BRICS Blog Series: A View from China

---By Kirby Chien, head of content development and senior media strategist, MSLGROUP China [caption id="attachment_1853" align="alignleft" width="200" caption="Kirby Chien is a former journalist for Reuters and Dow Jones, where he led coverage of the Chinese market."][/caption] Since the term BRIC---Brazil, Russian, India and China---was first coined by a Goldman Sachs economist in 2001, the loose grouping ...

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The MSLGROUP BRICS Blog Series: India and South Africa Get Down to Business

by Jaideep Shergill, CEO of Hanmer MSL in India and head of the financial communications practice for MSLGROUP Asia The global community in less than 25 years has evolved from the Cold War---where political loyalties rested with one of the two distinct super powers---to a system based on multipolar relationships.  And even those dynamics are changing quickly. What used to be taken for granted, even a few ye ...

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The MSLGROUP BRICS Blog Series–Brazil and China: Crossing the Divide

--By Paulo Andreoli, CEO of Andreoli MSL, Brazil [caption id="attachment_867" align="alignleft" width="128"] Paulo Andreoli won the Brazilian equivalent of the Pulitzer prize for his reporting before entering the PR profession.[/caption] The Chinese were trading long before Christopher Columbus was born. For us Brazilians, they have a historical and cultural richness worthy of admiration, even if it is some ...

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Celebrating Brazil: All That It Has to Offer

Here at MSLGROUP we’re closing out the year with some more good news on the global expansion front. Today we announced that we’ve taken a majority stake in Andreoli MSL, one of Brazil’s top 5 full-service PR agencies. Part-owned by the Group since 2001, Andreoli will continue to align to MSLGROUP, Publicis Groupe’s specialty communications, PR and events network. MSLGROUP has a network of 14 affiliated agen ...

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