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Re-positioning the Golden Drum Festival – Inspired to Inspire

The 23rd edition of the Golden Drum Festival, one of the most prestigious events in the creative industry, has come to an end. In a QnA with brief.pl, Sebastian Hejnowski, CEO of MSLGROUP CEE discusses MSLGROUP's role in organizing this year’s Golden Drum festival as the event's strategic partner and the jury's views, which constituted of experts from MSLGROUP. Q. What was MSLGROUP's role in organizing the ...

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MSLGROUP Featured in Advisory HQ’s list of ‘Top 6 PR Firms’

AdvisoryHQ News, an online news media that provides research, reviews, and ranking of firms and products across the U.S., U.K., Canada, and Australia for the financial, accounting, insurance, shopping, marketing, advertising, consulting, mortgage, retail, investment, and software sectors has ranked MSLGROUP in its list of 2017’s top 6 PR firms. According to AdvisoryHQ News, MSLGROUP stands out among PR comp ...

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Insights from PRAXIS 2016: Reputation is Everything

By Melanie Joe, Consultant - Research and Insights, MSLGROUP As clockwork, the PR scene in India saw a surge in activity late September, as The PRomise Foundation held the 5th edition of its annual PR summit, PRAXIS. And as tradition, PRAXIS was held at yet another stunning destination, this time the picturesque Aamby Valley, a pleasant drive from India’s commercial hub, Mumbai. Communications practitioners ...

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MSLGROUP Named Asia Pacific Consultancy of the Year by the Holmes Report

MSLGROUP, the influence and engagement consultancy of Publicis Groupe, and the largest strategic communications and reputation advisory network in Asia and Europe, was named Asia Pacific Consultancy of the Year by the Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong on Wednesday night. It is the second time in four years that we have received this highest of Asia recognitions by the Holmes Repor ...

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How Innovation Will Affect Earned Media

By Erin Lanuti, SVP. Cross Channel Strategy and Paid Media, MSLGROUP Media relations has always been one of the most trusted forms of communication. People around the world trust earned media to deliver fair, unbiased coverage about world and local events, business, lifestyle, sports, fashion and many other important topics. The Fourth Industrial Revolution has caused a seismic shift in the definition and p ...

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How do you know if a career in PR consulting is for you?

By Danny Tan, Associate Director, MSLGROUP Having spent all of my professional life on the consulting side of the in-house/agency divide, I’m often asked why I’ve opted to stay with an agency, rather than move in-house. The assumption many choose to make is that in-house communications roles tend to compensate better, allow for better work-life balance, and come with greater decision-making power. Conversel ...

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PR in India: Moving Towards an Integrated Comms Model

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India It’s now redundant to say that PR as we knew it is dead. Both, industry experts and clients, have been stressing for a while on the need for agencies to re-examine their role. Respondents are clear that they are willing to increase their budgets provided agencies can meet the dynamic needs of the market and work as a partner that understands the ...

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Marketing Budgets: Who Gets What | India Comms Report 2015

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India Needed now: Value-added communications Our world is changing. The media landscape is altering. Communication is evolving. Mediums of communication are mushrooming. And the pace of evolution is staggering. Recognising this, PR agencies are switching fast from the traditional model to integrated communication. They are investing in the tools and t ...

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India Strategic Communications Report 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India The 2014 edition of what we refer to as the ‘India public relations (PR) report’ – ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’ – focused on the downturn and how agencies are coping with it. The survey – carried out across India – focused on senior PR professionals and their views on how the business ...

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The Reputation Complex – Helping Organizations Navigate the Blur in the Liquid Age

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP I was invited to speak at the Corporate Communications Conference held in Athens in October, to share a few thoughts about the fast transformation of Reputation Management, everywhere in the world, and what it means for our clients, and for us. A crucial topic given the disintermediation and disruption around us, and a #1 risk for business execs ev ...

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