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Seleção de Tweets: A Twitter Creative Newsroom

By Patricia Albuquerque, Partner and Content Director, MSLGROUP Espalhe Real time marketing. Creative Newsroom. Mission Control. The names vary, partly because although everyone chases the dream of perfect timing, every campaign is special and unique. In fact, chances are that no other content strategy has such a challenging and fascinating difference between the planning phase and execution. Recently, we l ...

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The New Rules of Communications

By Preethi Jayapathi, Associate Director, Global Corporate Communications, MSLGROUP Storytelling has become more powerful, audiences more mature, their expectations higher and conversations more meaningful. Leaders of the Indian communications industry congregating at the UBM Corporate Communications Summit on 29th May shared their stories of change and what brands need to prepare themselves for, this year. ...

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In TIME: The Huge Mistake Millennials Are Making Now

Insights from our report The Millennial Compass were recently featured in TIME magazine. The author, Dan Kadlec, picked up one key fact about GenY rating international opportunities last when it comes to what makes jobs attractive. Here's an excerpt from his article.  To read the full article, please visit TIME.   In the U.S., just 18% of Millennials intend to work overseas in the next five years—and t ...

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The #SxSW Effect: More Than An Echo Chamber

By Mark McClennan, APR, SVP, Boston, MSLGROUP, Ever since the launch of Twitter, the technorati have talked about the power of SxSW to amplify discussions, product launches and issues – even if just for a few hours. We saw that to great effect with a live video interview with Edward Snowden. Watch it here: No one would argue he has been a hot topic in the media over the past month. So I wanted to analyse if ...

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#SxSW: The Future Is Wearable

By Mark McClennan, APR, SVP, Boston, MSLGROUP Every year, SxSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SxSW is that this year (and the next few) are likely to be the “year of the wearable.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the di ...

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Video: The #MSLChange Campaign

How do we empower people to feel they can change? To feel excited to change? To take the time to change? Thanks to a few millennials in our global team, we're launching a company-wide initiative to ignite change. The #MSLChange campaign will be a cultural and knowledge exchange program that will inspire people to share ideas, trends and technology all over the world via digital. Read more in our blog post: ...

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The Communications Frontline in 2014: 3 Quick Takeaways From Paul Holmes

By Hanna Svenonius, Consultant, JKL, Stockholm On January 30, 2014, JKL Stockholm hosted an event titled “Where is the communication frontline in 2014?” Paul Holmes – founder and CEO of The Holmes Report, high priest of the public relations industry – shared his insights. Summarizing these would require more space than a blog post allows - but here are three quick takeaways: PR professionals will increasing ...

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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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The New Expectations of Society

This article was originally published on Davos.Holmesreport.com.  By Scott Beaudoin, Global Director, Corporate & Brand Citizenship/PurPle, MSLGROUP “Successful companies and brands will be the ones that drive more rapid and meaningful change in society and business through co-creation and collaboration with people around a shared purpose.” The first decade of the 21st century had a significant impact o ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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