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What is 365 Days of Positive Power? 365 Days of Positive Power, a part of the larger Alpenliebe Kindness Movement, aims to inspire Chinese youth to actively live a life of kindness. Alpenliebe created a new infographic every day with a specific call to action, to inspire fans to spread positive power through acts of kindness. [caption id="attachment_7858" align="aligncenter" width="500"] Source: http://e.we ...

What is the Smarter Cities Challenge? IBM launched the Smarter Cities Challenge to collaborate with local governments and co-fund technology-based solutions to city-specific urban challenges. Through the Smarter Cities Challenge, IBM aims to help 100 cities across the world address urban issues with $50 million worth of IBM technology and expertise. IBM focuses on cities that collect data, and leverages its ...

What is the GE NFL Head Health Challenge?  In March 2013, GE and NFL launched the open innovation Head Health Challenge to mobilize innovators around head health: to help diagnose mild traumatic brain injury and improve the safety of athletes, members of the military and society overall. The challenge is a part of the Head Health Initiative a new four-year, $60 million partnership between GE and NFL to rese ...

What is the Shell Eco-marathon? The Shell Eco-marathon is collaborative social innovation challenge that inspires students and young engineers around the world to design and build the next generation of fuel-efficient vehicles. The Shell Eco-marathon traces its roots to 1939 when it was an internal friendly challenge amongst employees. Now, the eco-marathon takes place annually in three continents – the Ame ...

What is the Social Innovation Relay? In 2010, HP and Junior Achievement launched an online collaborative social innovation challenge, the Social Innovation Relay, to mobilize students around the world to become social innovators. The relay invites students between the ages of 15 – 18 from up to 13 countries to think like entrepreneurs and develop concepts that could have a significant positive social impact ...

What is Participant Media? Founded by former eBay president Jeff Skoll, Participant Media is a production house that uses powerful stories to inspire and energize people to take social action. The company has produced documentaries and films including An Inconvenient Truth, Food Inc., A Place at the Table and Waiting for Superman which tackle meaningful causes including global warming, quality of food and s ...

Scott Beaudoin, our global director of 'PurPle' (Purpose + People), was recently invited to talk about it and our new launch - the PurPle Index on Cause Talk Radio, a  lively, educational weekly podcast. Scott, a pioneer of cause and purpose-inspired marketing was introduced as the "King of Cause" by Joe Waters who blogs at Selfishgiving and Megan Strand of Cause Marketing Forum. Here's a podcast of their c ...

What is Earth Hour? Earth Hour is a global movement that mobilizes people to show their support for the environment by switching off their lights for one hour every year. Organized by WWF, the movement began in Sydney in 2007 and has since spread to 7,000 cities & towns in 150 countries & territories. An editorial in the Philippines Daily Inquirier mentions: “First held in 2007, Earth Hour has grown ...

By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...

What is Mean Stinks? Mean Stinks is a purpose inspired movement launched by P&G’s Secret deodorant to combat girl-to-girl bullying in schools. The movement reaches girls through social media and challenges them to take action online and in real life. Blogger Adina notes: “The goal is to empower all women, no matter if they are a victim of bullying or not, by providing tools and resources to aid in the f ...