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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling

By Gaurav Mishra, Asia Director of Social Media, MSLGROUP Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. The Storytelling ...

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