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Listening for Insights: The Versatility of Social

By Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP I write this from a whisky pub in a remote location in the Scottish Highlands. The chalk board signs across the bar tempt locals and travelers with live music acts, entice the hungry and cold with steamy hot broths and soups, taunt the strongest with some brain teasing riddles, and attempt to befuddle all with a baffling array of finest malt wh ...

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Communications Disruption | Inside the Driving Forces of Disruptive Innovation

By James Warren, Head of Digital, UK and EMEA, MSLGROUP The communications industry has been far from immune to the forces of innovative disruption. Its tectonic plates are constantly shifting in order to represent an evolving landscape of brands where stalwarts rub shoulders with startups. PR is on the frontline of disruption; other agencies will be able to get you reach, impressions and frequency, but wil ...

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Social Media Governance in France

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Publicis Consultants Net Intelligenz in partnership with Enterprise & Medias[1] has launched a study about social media strategy (french version) in major French companies with an audience of corporate communication directors from different sectors : transportation, utilities, finance, health, FMCG. Here are the key p ...

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For Mobile, By Mobile | The Future of Creativity

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP What it means to be creative in a mobile-first world Working in Asia, the world’s most mobile-savvy region, one can’t ignore the importance of mobile. At a global level, mobile usage is also rising. Mobile phones have nearly as many users as televisions. It’s only natural then that mobile should have a large influence on creativity. Mobile, like social media a ...

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Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Beirne reveal their strategies for how to get a grip on the information that can make the difference between your campaign’s failure or success. Get to grips with data-driven insight Big data, small data, smart data – ‘data’ has been ...

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How to Cut Through the Communications Chaos

By Chetan Mahajan, Co-Managing Director, MSLGROUP, India [caption id="attachment_15596" align="aligncenter" width="640"] Image Courtesy: flickr.com/photos/mandj98/11298757724/[/caption] The Expanding Ecosystem The information noise is louder, more complex and multi-channel, therefore, expanding the communication ecosystem. The barrage of tweets, posts, updates, blogs, Instagram’s, etc., that find their way ...

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Six Steps to Planning Success | The Future of Creativity

By Benjamin Koe, Regional Director, Strategic Insight and Impact, Singapore, MSLGROUP Asia. MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyperaccelerated world where change is the only constant. MSLGROUP Asia's iQube Planning Framework [divide]   Benjamin ...

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Asia’s Mobile Messengers Show the Next Stage of Digital Transformation

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asian mobile messengers have been quick to meet the expanding needs and growing opportunities in the region. In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining “mobile-first” consumer has emerge ...

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How to Leverage Digital Transformation for Public Affairs

By Sebastian Nikoloff, Junior Consultant, MSLGROUP Germany The Internet changes how politicians communicate with voters and stakeholders. Nevertheless, many avoid the digital arena out of uncertainty and thus miss out on a great opportunity. 30 European Public Affairs experts at MSLGROUP recently discussed in a two-day workshop in Berlin how one can design the most effective set of digital and conventional ...

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Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citizenship involves voting in elections (91% - much higher than the global average of 79%). The vibes of the recent central government Lok Sabha elections were evidently fresh in their minds. Millennials also believe active citizenshi ...

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