You Are Here: Home » Posts tagged "social media"

Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for assuming that everyone sees the values of these channels. Our “Reputation: With or Without You” report found that not all audiences respond equally well to digital and social engagement. While respondents indicated that the value of ...

Read more

The Reputation Haunted House Called Social Media

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands I recently worked with a communications team who compared their reluctance toward digital and social media to the fear of entering a haunted house: it’s dark, you don’t know what’s inside and you’re expecting a fright. This metaphor is understandable given the many social media horror stories we've seen over the past few ...

Read more

Winning with Wit: Branded Entertainment and the Age of Viral Humor

MSLGROUP's Panel on Branded Entertainment and the Age of Viral Humor on Oct 28th in Miami Top social humorists and digital leaders from What’s Trending, Cultivated Wit, Fullscreen and Newcastle Brown Ale will next month join MSLGROUP’s global social and digital leader Stephanie Agresta at a panel session to discuss the growing use of humor in brand content strategies today. “Winning with Wit: Branded Entert ...

Read more

Developing a Social Media Strategy Based on ‘Reach’

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands In my role as Head of Digital and Social, I’m often confronted with the question – ‘Which platform should I adopt for my social media strategy?’ A fair and important question, given that fact that it is crucial for content marketers to know where to reach your target audience. However, clients are not only keen to know wh ...

Read more

Five Strategies to Get Executives Engaged and Excited About Twitter

By Jordon Goulder, Account Executive, North America, MSLGROUP In my recent blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key ...

Read more

Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing themselves with ice water, helping make the ALS Ice Bucket challenge a viral phenomenon. Despite the criticism, it’s not just fun and jokes - the challenge has helped raise funds and create awareness for ALS - Amyotrophic Lateral S ...

Read more

Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter? While many of us in healthcare strive to increase engagement among ...

Read more

Social Media Security: Four Steps to Fight Social Media Hijacking

By Nicolas Moreau, Digital Strategies Consultant, Publicis Consultants Net Intelligenz A few years back, hackers would focus their attacks on websites and networks infrastructures in order to grab their data and disrupt their management. Today, social media profiles have also become major targets. Though motivations and reasons for such attacks can vary (greed, political activism, or just a taste for comple ...

Read more

Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified accounts, if you’re lucky enough to have one). While it’s a feature they should have released eons ago, it’s a positive indication of things to c ...

Read more

A Story Is An Emotional Contract

By David Weinstock, Executive Creative Director, MSLGROUP in New York How does a story serve the needs of its audience? Echoing throughout the Palais this week is the need to tell authentic stories. Audiences expect nothing less than transparency from brands and companies. And, they want to engage with stories having emotional veracity. Regardless of the platform, medium or technology, we are in an age of c ...

Read more