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Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing themselves with ice water, helping make the ALS Ice Bucket challenge a viral phenomenon. Despite the criticism, it’s not just fun and jokes - the challenge has helped raise funds and create awareness for ALS - Amyotrophic Lateral S ...

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Thought Leader or Company Logo: Whom Would You Rather Engage With on Twitter?

By Jordon Goulder, Account Executive, SchwartzMSL Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter? While many of us in healthcare strive to increase engagement among ...

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Social Media Security: Four Steps to Fight Social Media Hijacking

By Nicolas Moreau, Digital Strategies Consultant, Publicis Consultants Net Intelligenz A few years back, hackers would focus their attacks on websites and networks infrastructures in order to grab their data and disrupt their management. Today, social media profiles have also become major targets. Though motivations and reasons for such attacks can vary (greed, political activism, or just a taste for comple ...

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Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified accounts, if you’re lucky enough to have one). While it’s a feature they should have released eons ago, it’s a positive indication of things to c ...

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A Story Is An Emotional Contract

By David Weinstock, Executive Creative Director, MSLGROUP in New York How does a story serve the needs of its audience? Echoing throughout the Palais this week is the need to tell authentic stories. Audiences expect nothing less than transparency from brands and companies. And, they want to engage with stories having emotional veracity. Regardless of the platform, medium or technology, we are in an age of c ...

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The Rise of Asia’s Mobile Messengers: Reaching the New Connected Consumer

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia The shift to mobile is undeniable. It’s most clearly seen in Asia where more than 40 percent of the world’s Internet users reside and most access the Internet via mobile. The Internet world they know and recognize is in the palm of their hand, through a small screen. Almost 60 percent of the world’s mobile phone users are in Asia Pacific. It's no sur ...

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Infrastructure: The Backbone to Social Success

By Marcy Massura, Vice President, West Coast Director of Digital, North American Influence & Community Lead, MSLGROUP [caption id="attachment_11248" align="alignright" width="300"] Image Courtesy: pixabay[/caption] ‘Being social’ is often erroneously associated with being ‘talkative.’ But actually ‘being social’ or, better yet, ‘living social’ represents a deep understanding of the psychology of social ...

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Get in Line for WeChat: A Look at China’s Most Popular Mobile Messenger

Alice Hu,  Manager, Social & Digital, Asia and Derek Dong, Associate Director, MSLGROUP China Chinese social media users are a finicky crowd. They have many choices. There are multiple local versions of Facebook, Twitter, Vine, Pinterest –esque platforms. No one platform has a majority of social media users. Well, that is until Sina Weibo emerged as one of the most popular platforms that attracted users ...

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Guide To Twitter’s New Layout For Marketers

By Candace Corner, Account Supervisor, Digital, MSLGROUP Twitter has rolled out a design overhaul of their desktop platform that requires everyone — but brands especially — to raise their visual game. The changes include reformatted navigation, larger images and a channel experience that strongly mimics the current Facebook newsfeed design. To better prepare your brand and your team for these changes, MSLGR ...

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