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By Frederike denOttelander, Digital Media Specialist at MSL Netherlands Intranet: the first things that come to mind are bland backgrounds, ticker tapes, a content jungle, empty department pages and overloaded departments pages elsewhere. Yesterday’s information, 1998’s information. Intranets have the worst reputation of all enterprise platforms and are treated more as an ‘information collection and dumping ...

What is Amex Sync on Twitter?  In 2012, American Express introduced Amex Sync on Twitter, which allows card members to sync their card to their Twitter account and earn credits by tweeting special hashtags. In early 2013, American Express introduced a new feature to this program, which allows card members to make direct purchases by tweeting special hashtags. Blogger Adi Robertson highlights the significanc ...

Let's compare the behaviour of corporates on social media with celebrities - just for kicks. Which one do you recognise as your company? (Can't see an image below? Click - http://visual.ly/dino-digital-or-social-savvy-infographic Dino Digital or Social Savvy Infographic infographic     ...

Mommy bloggers are a highly influential set - so when Hong Kong's Garden Bread wanted to create more opportunities for families to bond over meals and help mothers make the right decisions about food, we knew whom to enlist to spark conversations around "How will eating habits change in 2013?" By putting a spotlight on breakfast and offering a faster, healthier choice to the traditional Chinese breakfast, w ...

By Lutz Mache, Raphaela Maurer, Lina Müller and Adrian Rosenthal, Germany, MSLGROUP Every May, one of the best digital conferences in Europe takes place in Berlin. Now in it’s seventh year, the re:publica attracts a couple of thousands digeratis every year, who come together to discuss new trends, tools and digital developments – and five colleagues from MSLGROUP in Germany where right in the middle of it t ...

An excerpt from our recent report 'Myanmar: Insights & Opportunities 2013'  By MSLGROUP Asia Press freedom in Myanmar has improved rapidly, and is now on par - and in some cases freer than other ASEAN member countries. The changes have been fast and remarkable. Since President Thein Sein gained power in 2011, the government has eased press restrictions - releasing journalists from imprisonment, lifting ...

Millions of Chinese youth engaged in everyday acts of kindness, inspired by a shared purpose. Watch how we helped create a social heartbeat and make Alpenliebe one of the most loved brands on Weibo:   ...

After a surprise October 2011 snowstorm left 420,000 National Grid customers in North America without power far too long, National Grid knew it needed to get its communications back on track. We began work with the international electricity and gas company to align emergency communications operations, retrain its communicators, build next-generation communication tools and deepen its roots and relevancy in ...

In France, one group of road users is particularly vulnerable: bikers. This tribe-like gang make up just 2% of road users, yet account for a depressing 20% of all deaths on the road. Yet despite what we may think, it's not external factors that cause the most motorcyclists' deaths on France's road -- it's bikers' own sense of invincibility when faced with a wide open road all to themselves -- they whack ope ...

How can brands leverage the latest Asian social media mega success WeChat to strengthen business? Recently, we invited clients and industry friends to The Spot Café in Shanghai for a conversation on WeChat. Over 180 communications professionals and marketing executives in the city including Tencent’s WeLife Director (East China) Zhao Yong and 51buy.com's Chief Strategy Officer Max Hong attended the event. [ ...