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Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified accounts, if you’re lucky enough to have one). While it’s a feature they should have released eons ago, it’s a positive indication of things to c ...

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A Story Is An Emotional Contract

By David Weinstock, Executive Creative Director, MSLGROUP in New York How does a story serve the needs of its audience? Echoing throughout the Palais this week is the need to tell authentic stories. Audiences expect nothing less than transparency from brands and companies. And, they want to engage with stories having emotional veracity. Regardless of the platform, medium or technology, we are in an age of c ...

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The Rise of Asia’s Mobile Messengers: Reaching the New Connected Consumer

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia The shift to mobile is undeniable. It’s most clearly seen in Asia where more than 40 percent of the world’s Internet users reside and most access the Internet via mobile. The Internet world they know and recognize is in the palm of their hand, through a small screen. Almost 60 percent of the world’s mobile phone users are in Asia Pacific. It's no sur ...

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Infrastructure: The Backbone to Social Success

By Marcy Massura, Vice President, West Coast Director of Digital, North American Influence & Community Lead, MSLGROUP [caption id="attachment_11248" align="alignright" width="300"] Image Courtesy: pixabay[/caption] ‘Being social’ is often erroneously associated with being ‘talkative.’ But actually ‘being social’ or, better yet, ‘living social’ represents a deep understanding of the psychology of social ...

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Get in Line for WeChat: A Look at China’s Most Popular Mobile Messenger

Alice Hu,  Manager, Social & Digital, Asia and Derek Dong, Associate Director, MSLGROUP China Chinese social media users are a finicky crowd. They have many choices. There are multiple local versions of Facebook, Twitter, Vine, Pinterest –esque platforms. No one platform has a majority of social media users. Well, that is until Sina Weibo emerged as one of the most popular platforms that attracted users ...

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Guide To Twitter’s New Layout For Marketers

By Candace Corner, Account Supervisor, Digital, MSLGROUP Twitter has rolled out a design overhaul of their desktop platform that requires everyone — but brands especially — to raise their visual game. The changes include reformatted navigation, larger images and a channel experience that strongly mimics the current Facebook newsfeed design. To better prepare your brand and your team for these changes, MSLGR ...

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The Decline of Owned and the Rise of Earned

By Tara Hunt, Social Digital Leader, MSLGROUP (Canada) Yes, the title is a bit link-bait-y, but there are three things that make me think owned media and content strategies around it are doomed: Most brands have undervalued content from the get-go - not putting much strategy or thought behind it, which has led to an overabundance of bad content that is being ignored; Which has led to social content strategi ...

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Twitter in Politics – What can Germany Learn from Canada?

By Ole Wulff, MSLGROUP Germany & Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK German Chancellor Angela Merkel isn’t known as a digital native as she still prefers writing text messages! She is even nick-named ‘The SMS Chancellor’. However, this does not imply that she hasn’t recognised the importance of the Internet for communicating her political work. To wit, she recently announced Pete ...

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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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