You Are Here: Home » Posts tagged "The Relational Capital Group"

Breathing Life Into A Brand Story

By Jeffrey LeFevre, New Business Development Coordinator, Midwest Region, MSLGROUP   In the past 30 years, consumers have become largely numb to traditional forms of brand storytelling and messaging. In fact, this study by The Relational Capital Group, estimates that with the onset of digital marketing, the average consumer is now exposed to 30,000 messages per day compared to 500 messages, 40 years ag ...

Read more