Behind the Scenes: Remaking the Old Spice Advert at Cannes Lions
--by Hannah Bawden, account executive, MSLGROUP London "Hello ladies, look at your man, now back to me, now back at your man, now back to me." Sound familiar? That’s not surprising considering this particular Old Spice advert has been viewed 33,310,707 times on YouTube - Impressive considering that just 18 months ago, Old Spice was on the brink of collapse. A series of adverts for the P&G-owned fragranc ...
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