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Enlightening Younger Women with Career Advice

By Renee Wilson, President, North America, MSLGROUP Earlier this month, I joined my colleagues -- other women leaders from Publicis Groupe agencies -- to participate in the VivaWomen!'s first Speaker Series in New York City moderated by Harriette Cole, the well-known life stylist, author, nationally syndicated advice columnist, motivational speaker and editor. VivaWomen, of course, is the Publicis Groupe in ...

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The Truth About 5 Social CRM Myths

An extract from our report in collaboration with Atos Consulting called 'SocialCRM: Towards enhanced Customer Relationship Management'. Like any innovation, Social CRM is often misunderstood or sparks resistance from those opposed to change within the organization. This lack of understanding and resistance gives rise to myths or prejudices, which sometimes become ingrained. Let's put them to rest once and f ...

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Introducing The Art of Weibo Crisis Management

By Catherine Cao, Director at MSL China Marketers and communications professionals would be crazy to ignore the 300 million microbloggers in China (roughly the size of the entire US population) who access their platforms at least twice a day and follow on average 4 company accounts, according to China Internet Watch. Many microblogs, or weibo, have accumulated more than one million views, shares or follower ...

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Media Relations in the Shrinking Newsroom Era

By Sherry Feldberg, Director, Schwartz Communications, MSLGROUP North America The phenomenon of shrinking newsrooms means fewer reporters are covering more industries and beats than ever before in journalism. For PR professionals, this means competition for coverage has reached new heights. It also means the media is more stressed than ever which explains why it is rare for a day to pass without seeing a me ...

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Successful Infographics: The Balance Of Data & Design

By Kristin Lane, MSLGROUP Americas Information graphics, more commonly known as infographics, have been around since cavemen decided to paint on their walls. Since then, the art of relaying information in a visually appealing way has taken many forms including maps, bar charts and pictographs and have been utilized by all forms of media channels. A map of London’s underground rail system 'Tube' is just one ...

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Social Media Tips for Healthcare Marketers

[caption id="" align="alignleft" width="95" caption="Wendy Ryan, MSLGROUP"][/caption] By Wendy Ryan, Vice President, Schwartz MSL How is social media being used as a marketing tool by healthcare specialists? At a recent summit on social media hosted by PRSA in Boston, USA,  presenters from the healthcare industry discussed the state of social media. Wendy brings you a gist of the several interesting convers ...

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The Role of the Community Manager in Managing A Crisis On Facebook

By Dimitri Granger, Deputy Managing Director, & Romain Vezirian, Facebook Community Manager, Net Intelligenz at Publicis Consultants France The community manager behind your Facebook page needs to know every trick in the (Face)book.   Crises are heightening in complexity with the rise of social media. At the same time, our experience has shown that companies that embrace the social nature of our ti ...

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