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Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwatch. Google Glass, Nike Fuelband or smart watches like Pebble – smart wearable technologies are not just on everyone’s lips, but can also be found more and more on wrists (or tips of noses for that matter). Although Marty McFly al ...

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Wearables – Enhancing the Quality of Life

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Wearable tech is the buzz word of 2015, and rightly so. The fairly new landscape of wearable technology is already dotted with promising prospects. Emerging trends and innovations are paving the way for a more connected, seamless and integrated world. Smartwatches, fitness trackers and wr ...

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Trends for 2015 – People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Every month we look at a couple of inspiring initiatives to track how brands and organizations are engaging with people in the conversation age. This month, we picked new initiatives that are indicative of larger trends that will unfold over 2015. We’re seeing campaigns from people, activists, brands and governments to change the way we c ...

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Do Technology Trends Have a Colour Palette?

By Nick Fishleigh, Associate Director, Technology, MSLGROUP UK Security is red, data is blue… Whenever a trade title or a national turns its attention to a tech trend, you can expect a flood of 1s and 0s. Perhaps even a padlock to represent security or a skull and crossbones to signify a virus. This iconography is completely understandable to make an idea relatable but it seems we also turn to a rather narr ...

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Video: Stephanie Agresta on Digital Trends & Strategy

What are the elements of a good social media strategy? How has social media evolved? What are the news and latest trends that she found exciting about the industry? What are the top buzzwords in social media? Stephanie Agresta, the global Social Media and Digital Director at MSLGROUP, brings you a quick overview of what's trending in social media. Stephanie has been recognized as both a thought leader and h ...

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Video: Critical Conversations: Bryan Scanlon On Technology PR Skills & Big Data

Technology PR is at an exciting place - are you ready for it? What are the big trends to track this year? How is Big Data transforming communications? Bryan Scanlon, the global Technology practice leader at MSLGROUP, answers these questions and more in this video that's a must watch for young communications professionals. Connect with him on Twitter: @bkscanlon and read more about what he does here. ...

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Video: Mobile Trends For Brands & Marketers

Mobiles are now our lifelines - and brands need to know how to change their strategies to interact with consumers using new channels. At MSLGROUP, we believe the future of social and digital is Mobile. We talk about how interactions between brands and consumers will change, as well as challenges and opportunities. Learn more about us at www.mslgroup.com/what/practices/social-media/ Watch our video: 2013 Mob ...

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The Social Wisdom Of #WiredWomen And Holmes Report’s Global PR Summit

At the Holmes Report Global Public Relations Summit today in Miami where MSLGROUP is a sponsor, we are discussing "The Social Wisdom Of Wired Women Around The World". Stephanie Agresta, MSLGROUP's global social media and digital director, will be joining Randi Zuckerberg, the CEO and founder of Zuckerberg Media and editor-in-chief of Dot Complicated and former marketing director at Facebook as well as Stacy ...

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PR & The Future: Time To Think BIG

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The ICCO Summit (International Communications Consultancy Organization) held in Paris October 10-11 chose a bold theme - Change or Perish: The Future of PR. It certainly is a sign of the exciting – and challenging – times we live in. We need to think really big. I dare refer here to the legendary “Think Different” campaign TBWA\Chiat\Day created ...

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Video: Social Media Trends To Track in 2013

What are the key trends that our digital experts are tracking this year? Watch the video to learn about the rise of visual content, influencer relationship management, brands as publishers, social power of conversations and the unfettered participation. Social Media Trends To Track in 2013 For more, visit: mslgroup.com/what/practices/social-media/ ...

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