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By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with  government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...

By Merran Wrigley, head of technology, London, MSLGROUP EMEA I attended a very interesting Media Society event in London last week sponsored by the Financial Times where a panel of media and digital experts discussed Digital Disruption and how the explosion of digital information and citizen journalism have disrupted the traditional print media landscape. The majority of the panel came from a traditional me ...

Myanmar is undergoing remarkable changes. In light of the international buzz and media attention the country is receiving, MSLGROUP sent a team member in December 2012 to learn about the current dynamics of the media landscape and gain key insights on the business opportunities available. This executive insights report – ‘Destination Myanmar: Insights and Opportunities 2013’ - shares our insights on the cou ...

At MSLGROUP, we believe that the Cannes Festival of Creativity is an event worth fighting to get to. In its 60th Anniversary Year, we share 6 reasons why you should be there.     ...

By Susanne Ayen, Senior Consultant, MSLGROUP Germany The importance of mobile apps is rising as more young users in Germany search for quick answers to questions concerning their health. In Germany, every third smartphone user uses mobile apps that offer health information. In the future, the relevance of this kind of health information is set to increase even further: among 18 to 29 year-olds in the countr ...

For the PR industry in India, last year has been a challenging one. The economic slowdown, amplified by policy paralysis in the government and a volatile political situation, hit the PR industry hard. Communications budgets were slashed and many corporations preferred to work on ‘project’ basis rather than on retainers. Will 2013 be better? Given the government’s renewed vigour for economic reform and India ...

SxSW is one of the top communications trend events in the world. If you are attending this year's SXSW-i, read our guidebook to learn all you need to know about the conference, prepared by our veteran SXSWi attendees in North America - Stephanie Agresta, Laura Chavoen and Mark McClennan.     Insider's Guide to SXSW-i from MSLGROUP Follow our conversations on the subject on Twitter with the hashtag ...

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA The discovery of a cross-border fraud case around the mislabelling of processed meat is undermining consumer trust in prepared food industry. We wrote about it recently on Critical Conversations, click here to read it. This case is also fuelling the debate at the European level about the effectiveness of current rules on food labelling and the t ...

Adrian Rosenthal, Head -Digital & Social Media, MSLGROUP Germany, co-authored an article 'How a social media news stream turns the sealed-off World Economic Forum into a virtual event' for The Next Web, which has seen a tremendous response from readers around the world. The story first appeared on TNW on February 9, 2013 and has since seen over 470 shares on Twitter alone (as of February 18, 2013). Adri ...

By Sarah McDonough, Schwartz MSL, MSLGROUP North America Recently, GigaOM's cleantech guru Katie Fehrenbacher succinctly highlighted what David Sandalow, the Department of Energy's Under Secretary of Energy (Acting) and Assistant Secretary for Policy & International Affairs, is seeing as the energy trends to watch in 2013. If you’re in cleantech, it’s worth checking out everything Katie covered. The tre ...