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Video: Stephanie Agresta on Digital Trends & Strategy

What are the elements of a good social media strategy? How has social media evolved? What are the news and latest trends that she found exciting about the industry? What are the top buzzwords in social media? Stephanie Agresta, the global Social Media and Digital Director at MSLGROUP, brings you a quick overview of what's trending in social media. Stephanie has been recognized as both a thought leader and h ...

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Video: Critical Conversations: Bryan Scanlon On Technology PR Skills & Big Data

Technology PR is at an exciting place - are you ready for it? What are the big trends to track this year? How is Big Data transforming communications? Bryan Scanlon, the global Technology practice leader at MSLGROUP, answers these questions and more in this video that's a must watch for young communications professionals. Connect with him on Twitter: @bkscanlon and read more about what he does here. ...

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Video: Mobile Trends For Brands & Marketers

Mobiles are now our lifelines - and brands need to know how to change their strategies to interact with consumers using new channels. At MSLGROUP, we believe the future of social and digital is Mobile. We talk about how interactions between brands and consumers will change, as well as challenges and opportunities. Learn more about us at www.mslgroup.com/what/practices/social-media/ Watch our video: 2013 Mob ...

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The Social Wisdom Of #WiredWomen And Holmes Report’s Global PR Summit

At the Holmes Report Global Public Relations Summit today in Miami where MSLGROUP is a sponsor, we are discussing "The Social Wisdom Of Wired Women Around The World". Stephanie Agresta, MSLGROUP's global social media and digital director, will be joining Randi Zuckerberg, the CEO and founder of Zuckerberg Media and editor-in-chief of Dot Complicated and former marketing director at Facebook as well as Stacy ...

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PR & The Future: Time To Think BIG

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The ICCO Summit (International Communications Consultancy Organization) held in Paris October 10-11 chose a bold theme - Change or Perish: The Future of PR. It certainly is a sign of the exciting – and challenging – times we live in. We need to think really big. I dare refer here to the legendary “Think Different” campaign TBWA\Chiat\Day created ...

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Video: Social Media Trends To Track in 2013

What are the key trends that our digital experts are tracking this year? Watch the video to learn about the rise of visual content, influencer relationship management, brands as publishers, social power of conversations and the unfettered participation. Social Media Trends To Track in 2013 For more, visit: mslgroup.com/what/practices/social-media/ ...

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Video: Introducing Our Practice Leaders: Critical Conversations

In an new series called "Critical Conversations" our experts will talk about the latest trends in communications across a variety of sectors, adding a dash of their own personality & perspective. In order of appearance: Cindy Chan, Charlotta Lagerdahl, Brian Burgess, Bryan Scanlon, Bernhard Meising, Jason Frank, Shellie Winkler, Maria Grimberg, Peter Steere and Stephanie Agresta. Watch the full video be ...

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Preserving Human Capital During And Post M&A Deals

By James Hawksworth, Director, Beijing, MSLGROUP in China MSLGROUP launched an executive whitepaper discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save the country more than US$30 billion in excess bids that are currently required in order to even stand a chance of being successful. However in the same way that we argue communications ...

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An Injection of Truth

By Kelly Walsh, CEO, London, MSLGROUP There's a perfect storm of suspicion, rumour and reported bad practice and it's heading in the direction of the cosmetic surgery industry. A while ago I wrote about the new health elite who eschew the more obvious markers of having 'made it', and instead are spending serious time and money to achieve the kind of glossy good health that is only possible if you're very yo ...

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How to Identify Corporate Blog Topics

By Keith Giannini, Director at Schwartz MSL So you've finally taken the leap and created a corporate blog. The layout and design are done. You have identified your top SEO (“search engine optimization” for any accountants who may be reading this post) terms. You may even have lined up a couple of regular authors. Well, now the real fun begins---finding a steady stream of topics to keep the blog momentum goi ...

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