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[EVENT] MSLGROUP UK’s ‘Shaping Reputations’

Without the right reputation businesses and brands can’t succeed. And yet too often the word reputation is misunderstood, being seen as remote, negative and unmanageable, particularly in the world of marketing and consumer brands. This event provides new research, insights, peer views and practical advice to help you understand why and how you can build and protect your reputation more effectively, whether ...

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Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big food companies that one once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid innovation that benefits from eager ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwatch. Google Glass, Nike Fuelband or smart watches like Pebble – smart wearable technologies are not just on everyone’s lips, but can also be found more and more on wrists (or tips of noses for that matter). Although Marty McFly al ...

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Wearables – Enhancing the Quality of Life

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Wearable tech is the buzz word of 2015, and rightly so. The fairly new landscape of wearable technology is already dotted with promising prospects. Emerging trends and innovations are paving the way for a more connected, seamless and integrated world. Smartwatches, fitness trackers and wr ...

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Trends for 2015 – People’s Insights

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Every month we look at a couple of inspiring initiatives to track how brands and organizations are engaging with people in the conversation age. This month, we picked new initiatives that are indicative of larger trends that will unfold over 2015. We’re seeing campaigns from people, activists, brands and governments to change the way we c ...

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Do Technology Trends Have a Colour Palette?

By Nick Fishleigh, Associate Director, Technology, MSLGROUP UK Security is red, data is blue… Whenever a trade title or a national turns its attention to a tech trend, you can expect a flood of 1s and 0s. Perhaps even a padlock to represent security or a skull and crossbones to signify a virus. This iconography is completely understandable to make an idea relatable but it seems we also turn to a rather narr ...

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5 Reasons Why I’m in the Right Place at the Right Time

By Purva Sawant, Account Executive, MSLGROUP For a young public relations (PR) professional, being asked to attend a PR conclave could evoke many emotions. I was happy to have been invited and to have the opportunity to listen to industry veterans discussing the evolving landscape of PR, but I also wondered if it was worth a Saturday. Would there be learnings that I can apply to my job? How would I be inspi ...

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PR Conclave Stresses the Need to Adapt a New Approach to PR and Communications

By Saumya Kaushal, Account Executive, MSLGROUP MSLGROUP in India partnered with Symbiosis Institute of Media and Communication (SIMC), Pune to host the ‘Public Relations in India: Challenges and Outlook'PR Conclave on July 19, 2014. Held at the sprawling SIMC campus in Pune, the event was attended by more than 100 people comprising of students, SIMC faculty, MSLGROUP consultants and other industry professio ...

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Video: Stephanie Agresta on Digital Trends & Strategy

What are the elements of a good social media strategy? How has social media evolved? What are the news and latest trends that she found exciting about the industry? What are the top buzzwords in social media? Stephanie Agresta, the global Social Media and Digital Director at MSLGROUP, brings you a quick overview of what's trending in social media. Stephanie has been recognized as both a thought leader and h ...

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