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Unlocking Italy | OnEnergy Report

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian and international exploration and production players. In the July issue of ON – “Europe’s changing Energy future” we described how to unchain the Italian energy strategy through consensus generation, how to avoid continuing to miss ...

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The UK Election That No Party Wants to Win

By Anders Kempe, President, EMEA, MSLGROUP MSLGROUP EMEA President, Anders Kempe looks ahead to the 2015 UK election and introduces the first in a series of whitepapers from Andrew MacDougall about the election that no political party seems ready to win. The 2010 elections saw the first hung parliament in the UK since 1974 and the past few years have seen the UK general elections move from a two or three pa ...

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Do Technology Trends Have a Colour Palette?

By Nick Fishleigh, Associate Director, Technology, MSLGROUP UK Security is red, data is blue… Whenever a trade title or a national turns its attention to a tech trend, you can expect a flood of 1s and 0s. Perhaps even a padlock to represent security or a skull and crossbones to signify a virus. This iconography is completely understandable to make an idea relatable but it seems we also turn to a rather narr ...

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Does the UK need to be Better Energy Interconnected with Mainland Europe?

By Michael Kinirons, Account Director, Capital MSL All too often we hear the argument that UK energy prices are out of control, and that the lights may ‘go out’ in the not too distant future. UK energy consumers have faced a constant increase in the cost of electricity, up 36% in three years. With the UK energy supply market constrained by a diminishing domestic power generation infrastructure, and its abil ...

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Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP set out to understand how organisations feel about content marketing, what resources they have available to create it and how they think it will evolve. We asked 100 top tier communications professionals from a range of complex glob ...

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ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms have been challenged and abandoned. A few years ago, who would have imagined a world where shale is rewriting geopolitics, where solar and wind are supplanting coal in Germany, or where there are serious concerns over the lights sta ...

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UK Companies Embrace Content Marketing, but Suffer from “The Content Headache”

By Stanislas Magniant, European Digital Practice Leader, MSLGROUP With the deafening buzz around content marketing, communication and marketing professionals are increasingly under pressure to reinvent their role as "publishers". But contrary to the conception that every brand should become its own media, most companies are not geared to produce content. They might be great at producing cars, software, lips ...

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Wired Women Around The World

Wired Women in China Wired women in China have embraced technology and social media to a greater degree than like-minded women in the other markets studied. They are more positive about the role of social media compared to women from the U.S. and Brazil, says our recent global study, The Social Wisdom of Wired Women Around the World. There is also a deeper connection between women and their technology devic ...

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ON: Energy Communications & Re-Establishing Trust

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice Power companies need to respond to the dynamic situation they find themselves in. With fuel poverty finding its way into front line politics, as in the UK, power producers cannot afford to allow themselves to be tarred with the ‘banker bashing’ brush. Momentum is building and needs to be addressed, before sentiment runs ...

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Moving With The Times: An Integration Story In London

By Jeremy Sice, CEO, MSLGROUP London I’d be lying if I said it had been easy, but I’m excited to announce that MSL London, SAS and Capital MSL have moved in together. That’s 200 people, with a fascinating mix of skills, in one West End office. The SAS & Capital MSL brands remain, but together we will be MSLGROUP London. Why is it so important? Because all our clients need more diverse skills, more joine ...

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