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ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms have been challenged and abandoned. A few years ago, who would have imagined a world where shale is rewriting geopolitics, where solar and wind are supplanting coal in Germany, or where there are serious concerns over the lights sta ...

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UK companies embrace content marketing, but suffer from “the content headache”

By Stanislas Magniant, European Digital Practice Leader, MSLGROUP With the deafening buzz around content marketing, communication and marketing professionals are increasingly under pressure to reinvent their role as "publishers". But contrary to the conception that every brand should become its own media, most companies are not geared to produce content. They might be great at producing cars, software, lips ...

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Wired Women Around The World

Wired Women in China Wired women in China have embraced technology and social media to a greater degree than like-minded women in the other markets studied. They are more positive about the role of social media compared to women from the U.S. and Brazil, says our recent global study, The Social Wisdom of Wired Women Around the World. There is also a deeper connection between women and their technology devic ...

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ON: Energy Communications & Re-Establishing Trust

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice Power companies need to respond to the dynamic situation they find themselves in. With fuel poverty finding its way into front line politics, as in the UK, power producers cannot afford to allow themselves to be tarred with the ‘banker bashing’ brush. Momentum is building and needs to be addressed, before sentiment runs ...

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Moving With The Times: An Integration Story In London

By Jeremy Sice, CEO, MSLGROUP London I’d be lying if I said it had been easy, but I’m excited to announce that MSL London, SAS and Capital MSL have moved in together. That’s 200 people, with a fascinating mix of skills, in one West End office. The SAS & Capital MSL brands remain, but together we will be MSLGROUP London. Why is it so important? Because all our clients need more diverse skills, more joine ...

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Fracking In The UK – The Beginning Or The End?

By Nick Bastin, Managing Director, Capital MSL and Head of Energy, MSLGROUP EMEA Welcome to MSLGROUP’s Snail Shale Report in which my colleagues from around Europe reflect on the progress of the shale industry across the continent. Ever since Cuadrilla sent shockwaves through the UK onshore E&P industry in 2011, when its drilling near Blackpool caused two earth tremors, the UK shale industry has been on ...

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A Deep Dive Into The European Crisis & Citizen Outpourings

By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

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UK’s Energy Future Post-Fukushima?

By Nick Bastin, Managing Director, Capital MSL and Head of Energy, MSLGROUP EMEA The Tsunami off the coast of Japan that led to the Fukushima disaster has had a powerful and long reaching effect on global energy policy and its impact has circumnavigated the world – including reaching the UK and affecting its energy policy choices. Even prior to Fukushima, the UK was facing some very difficult decisions: How ...

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Jeremy Sice In FT On Employer Branding

[caption id="" align="alignleft" width="146"] Jeremy Sice, MSLGROUP[/caption] Jeremy Sice, CEO of MSLGROUP UK, was recently featured in this Financial Times article Employers project ‘brand’ message In it, Jeremy offers his expert opinion on how powerful employer brands can be built and what companies are missing out when it comes to leveraging their employer brand online and offline.     Do read ...

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4G: A Game Changer For Mobile Advertising?

By Adam Fairbrother, Business Director at Masius, MSLGROUP There’s little doubt that mobile advertising is set to continue its exponential growth over the next two or three years… But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013? What 4G Brings 4G is a super-fast mobile connection which should give you similar (if not better) speed than your fixed-li ...

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