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Mommy bloggers are a highly influential set - so when Hong Kong's Garden Bread wanted to create more opportunities for families to bond over meals and help mothers make the right decisions about food, we knew whom to enlist to spark conversations around "How will eating habits change in 2013?" By putting a spotlight on breakfast and offering a faster, healthier choice to the traditional Chinese breakfast, w ...

After a surprise October 2011 snowstorm left 420,000 National Grid customers in North America without power far too long, National Grid knew it needed to get its communications back on track. We began work with the international electricity and gas company to align emergency communications operations, retrain its communicators, build next-generation communication tools and deepen its roots and relevancy in ...

In France, one group of road users is particularly vulnerable: bikers. This tribe-like gang make up just 2% of road users, yet account for a depressing 20% of all deaths on the road. Yet despite what we may think, it's not external factors that cause the most motorcyclists' deaths on France's road -- it's bikers' own sense of invincibility when faced with a wide open road all to themselves -- they whack ope ...

By Merran Wrigley, head of technology, London, MSLGROUP EMEA Last month on a very wet and drizzly morning we got a room full of tech experts, social media gurus and business leaders together for our ‘Supercharge Growth with the Right Brand Story’ event. Here are some of the opinions and trends that came out of the discussion. The conversations focussed on how to develop a communications strategy that delive ...

How do you help one of Europe's leading design companies persuade Chinese consumers that their products are a natural fit for a typical Chinese home? In this video, MSL China talks about its latest campaign for Brabantia, which wanted to re-launch in China and encountered a common challenge most foreign brands face: earning the trust of quality conscious consumers and business owners that still favor tradit ...

This is the latest in our series of quick interviews of our leaders. John Rossant, Executive Chairman, PublicisLive, speaks about the role of social media in thought leadership forums and events. PublicisLive one of the world's most important event management groups and the exclusive provider of production and logistics services to the World Economic Forum and its celebrated Annual Forum in Davos. In additi ...

How can defining a purpose for your brand help? By taking this essential step, it can ignite and create movements, catalyse your employees, key stakeholders as well as consumers & society. Connect with us to learn how you can redefine what your company stands for and engage your employees more holistically: Purple.mslgroup.com ...

MSLGROUP India is the nation’s largest PR and Social Media network. Comprising two leading brands– MSL INDIA and 20:20 MSL, MSLGROUP India combined includes 14 offices across 8 key-cities, 550+ professionals partnering with 220+ clients, national and global. As a result of merged entities, MSLGROUP India is in a position to providing its clients with a truly global outreach in traditional media as well as t ...

The World Economic Forum, held in January in Switzerland this year, was attended by 2,500 participants from over 100 countries. They represented close to 1,500 organizations from corporate giants like Coca-Cola, Lenovo and HSBC to non-profit institutions like Islamic Red Crescent  and Human Rights Watch. Over 300 high-level political figures made it up to the 1,500 meter-high ski resort, among whom  over 45 ...

February's arrival means it's not long now until the IT security world descends on San Francisco in a whirlwind of networking, deal making, chotsky collecting and Moscone Center-induced sore feet. RSA Conference 2013 begins on February 25th with over 275 sessions across 22 tracks.   Here at MSLGROUP, we have decades of experience guiding our clients down the right road when it comes to maximizing their ...