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Video: Wait A Minute: Now is the Time for Pharma to Get on Board the Social Media Bandwagon

In today's digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters meaningful two-way discussion between a company and its stakeholders. Most industries have climbed on board the social media bandwagon, however the pharmaceutical industry has been slower to make the investment in this ...

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Video: Comedy Central’s #CC24 – The 24 Hour Marathon

Comedy Central wanted to communicate the premier of their extended, 24x7 broadcast in Sweden. Here's how we brought the message to life with with our campaign - the #CC 24 Hour Marathon - where two popular Swedish comedians were invited to spend 24 hours on our set, being broadcast live, watching the TV shows with viewers and engaging with them on social media. Can't see the video below? Watch it on YouTube ...

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Video: What Is Employee Engagement? Brian Burgess & Jason Frank

What is employee engagement all about, really? How should companies engage with Millennial employees? When is an agency like ours called in to help a company with employee engagement? How are employees shaping the story of a company? In this video, our employee engagement experts in EMEA and USA - Jason Frank and Brian Burgess respectively - tell you what it's all about. To read more about our practice Bran ...

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How NGOs Are Using Vine

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France NGOs are leveraging the Vine platform in a variety of ways, including inspiring people with positive messages, promoting events and spreading awareness. Our picks: Using Creativity to Raise Awareness Around an Event: UNICEF UNICEF made a Vine for World Malaria Day showing a mosquito protesting bed nets outside its offices.   Why we li ...

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Video: The Rise Of Digital Influencer Relationship Marketing

Influencer relationship marketing (IRM) is becoming one of the most powerful marketing tools of the Social Age. At MSLGROUP, we're passionate about building relationships online and driving genuine, authentic impressions for our clients. Ours is a next-generation approach to drive branded conversations and heighten marketing in the "Age of Influence." Learn more about us at www.mslgroup.com/what/practices/s ...

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Creative Vine Campaigns By Media

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGOs for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Just as Twitter changed the way people consume news, Vine is impacting how news is consumed and created. From helping experienced journalists to ...

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Creative Vine Campaigns By Brands

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGO’s for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Companies Companies are getting creative with Vine and using it for a variety of purposes, including: marketing efforts, corporate campaigns, an ...

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Video: Mobile Trends For Brands & Marketers

Mobiles are now our lifelines - and brands need to know how to change their strategies to interact with consumers using new channels. At MSLGROUP, we believe the future of social and digital is Mobile. We talk about how interactions between brands and consumers will change, as well as challenges and opportunities. Learn more about us at www.mslgroup.com/what/practices/social-media/ Watch our video: 2013 Mob ...

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Video: The Story Behind Kraft Food’s Halls Green Grape Sculptures

What would you do for something you love? When Kraft Foods decided to listen to its fans and brought back the Green Grape flavour of Halls in Brazil, MSLGROUP Espalhe helped them immortalise the moment. The story of how the brand acted immediately on social media to turn this event into an opportunity was listed twice by Advertising Age amongst the best in 2011. It also became one of the 10 best social medi ...

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Video: What’s New With Social/Digital At MSLGROUP

New tools, new methods, new services - even as our digital practice is growing, we're constantly innovating with content creation for brands and launching differentiating tools such as IMPACTLabs for influencer relationship marketing. We're fast, agile and we never stop innovating. Learn more about us at www.mslgroup.com/what/practices/social-media/ Watch our video: What's New With Social/Digital At MSLGROU ...

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