Antoine Denry of Publicis Consultants in Paris says it is hard to establish metrics for financial communications when a company has to deliver bad news. Indeed, being on the firing line during lay-offs or a steep decline in the stock price is a tough job. And even when you deliver negative news perfectly, well, it is still negative. Yet it has to be done when a company is publicly traded and in the public eye.
Transparency means providing factual and timely information so that analysts and investors can make informed decisions. While going public with bad news is scary, it’s even more dangerous to go silent. Fore more on this issue, check out Antoine’s video interview with financial journalist Thomas Blard.