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Top 10 Blog Posts of 2013


This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giving their corporate communications activities a digital spin, made for an interesting read. You can also learn about knowledge cafes and see how MSLGROUP employees are utilising the opportunities within our global network to celebrate the People’s Network.  Let’s take a look at some of the articles that you, our readers,  read the most this year:

4 Principles of Next Generation Storytelling

January 2013

By our Chief Development Officer Bob Bejan

Co-Creation Communities: Ten Frontiers For The Future Of Engagement

February 2013

By People’s Lab

Transmedia Storytelling: Ten Frontiers For The Future Of Engagement

March 2013

By People’s Lab

In.Side.Out: 4 Highlights From Digital Conference Republica

May 2013
By Lutz Mache, Raphaela Maurer, Lina Müller and Adrian Rosenthal, MSLGROUP Germany

Digital Corporate Communications & Online Dialogues With Siemens

May 2013

By Tobias Heinrich, Junior Consultant, Broadcast Unit, MSLGROUP Germany

Brands On Social Media: Where Do They Go Wrong

July 2013

By Romain Vezirian, Account Supervisor,  MSLGROUP North America

Digital Public Affairs: How Social Media Is Changing Politics

August 2013

By Axel Wallrabenstein, Chairman, MSL Germany; Lutz Mache and Tobias Heyer 

Exploring The Power of Communications

September 2013

By Sarika Waje, Global Knowledge Manager, MSLGROUP

PR & The Future: Time To Think Big

October 2013

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP 

Together Work’s Better: Activating The People’s Network

November 2013

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP

To connect with the authors, click on their names to be guided to their LinkedIn profiles or Twitter handles. To ask us a question, pop over to @msl_group.