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Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce and our technology practice published an one-of-a kind virtual reality playbook for marketers and communications professionals.

Our People’s Lab research and insights team were instrumental in developing a comprehensive ebook on the future of food communications and insightful pieces on brand culture and the role of millennials and their impact on reputation management.

MSLGROUP’s corporate and business citizenship practice’s Directions 2016 report takes an in-depth look at sustainability and communications – explore the sizeable gap that still exists between business and society. While our public affairs experts informed communication and advocacy strategists how to strengthen dialogues between stakeholders and policymakers.

The year concluded with two key content pieces from our policy experts’ insights and analysis of the 2016 U.S. Presidential Election and how the new Trump administration and Congress are likely to move forward after one of the most bitter campaigns in American history.


  1. The Future of Food Communications: Winning Share of Mouth in the Conversation Age

  2. Optimising Digital Collaboration From the Inside Out

  3. Let’s Break Tradition: Virtual Reality in Public Relations

  4. A Guide to the Trump Administration

  5. Brand Culture in the Conversation Age

  6. How Influence Works in Brand New Ways – Conversation2Commerce

  7. [Salterbaxter MSLGROUP Directions 2016] Mind the Gap

  8. Governing a Divided Nation – Insights about the 2016 U.S. Presidential Election

  9. Role of Millennials and their Impact on Reputation Management

  10. The Digital and Social Media Revolution in Public Affairs

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