Video: Ariel Fashion Shoot
Update: This video won a gold at the Holmes Report Sabre Awards in October 2012.
Update: This video just won a gold in the PR category at the New York Festivals!
Laundry is a low, low engagement category but stains are not! Ariel Fashion Shoot was a live event in Stockholm Central station where an industrial robot controlled by consumers via Facebook stained garments. The rules were simple: Aim, stain and win, and the garments were then washed live and sent to the winners. This campaign was a collaboration between MSLGROUP in Stockholm and Saatchi and Saatchi Stockholm. Watch the video here: