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Video: Ariel Fashion Shoot

Update: This video won a gold at the Holmes Report Sabre Awards in October 2012.

Update: This video just won a gold in the PR category at the New York Festivals!

Laundry is a low, low engagement category but stains are not! Ariel Fashion Shoot was a live event in Stockholm Central station where an industrial robot controlled by consumers via Facebook stained garments. The rules were simple: Aim, stain and win, and the garments were then washed live and sent to the winners. This campaign was a collaboration between MSLGROUP in Stockholm and Saatchi and Saatchi Stockholm. Watch the video here:

 

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  1. [...] Sieger in zwei Kategorien: „Cause-Related Marketing“ und die beste PR-Kampagne in Frankreich. „Ariel Fashion Shoot“ gewann in der Kategorie „Blogger Outreach“,„From Tech to Lifestyle: AVG’s Brand [...]

  2. [...] in partnership with Saatchi & Saatchi has won in the category Marketing to Women. (It had previously bagged a Gold at NYF2012 & another for Best Use of Alternative Tools at The Bees [...]

  3. [...] another campaign that should not be overlooked is MSL’s Ariel Fashion Shoot, recently named one of our Global SABRE Award [...]

  4. [...] campaign that should not be overlooked is MSL’s Ariel Fashion Shoot, recently named one of our Global SABRE Award [...]