You Are Here: Home » Consumer Marketing » Video: Ariel Fashion Shoot

Video: Ariel Fashion Shoot

Update: This video won a gold at the Holmes Report Sabre Awards in October 2012.

Update: This video just won a gold in the PR category at the New York Festivals!

Laundry is a low, low engagement category but stains are not! Ariel Fashion Shoot was a live event in Stockholm Central station where an industrial robot controlled by consumers via Facebook stained garments. The rules were simple: Aim, stain and win, and the garments were then washed live and sent to the winners. This campaign was a collaboration between MSLGROUP in Stockholm and Saatchi and Saatchi Stockholm. Watch the video here:

 

Comments (4)

Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *


six + = 7

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>