Video: Mike’s PRescription – Buzzword Kill
The communications industry is filled with jargon – they are in the newspapers we read, the business channels we watch, the conversations we have and in the e-mails we write. But is jargon counter-productive? In this video, Mike Huckman, SVP and director of media strategy at MSLGROUP advises us to lose “tired cliches and overworked phrases” to become better communicators.
Mike Huckman has covered it all. From drug approvals to drug recalls, mega-mergers to baby-biotech IPOs, from the epidemic of “diabesity” to pandemic flu scares. And now Mike brings his nearly three decades of reporting experience to MSL New York.
Prior to joining the firm, Mike spent almost 10 years at business cable network CNBC where he reported on the drug, biotech and medical device industries. He earned a reputation as a go-to journalist on breaking stories in those sectors and for scoring dozens of exclusive interviews with CEOs and key opinion leaders.